my IOF Technology talk 17.05.13

1. 3Current Digital Engagement
opportunities & Tech challenges they present
May 2013
Jason Potts, Managing Director
jason@thinkds.org jason.sean.potts JasonSeanPotts

2. Areas we’ll cover …
1.Optimisation
2.Mobile
3.Crowdfunding
4.Heated debate …!

3. 1. Optimisation …

4. Landing page test
Views = 3,140
TOTAL GIFTS = 254 (x1.6)
OVERALL CONVERSION = 8.1%
TOTAL VALUE (Yr1) = £13,296 (x2.2)
TOTAL LTV = £50,094 (x3.7)
A page
Original
B page
New
A test (original)
Views = 3,140
TOTAL GIFTS = 155
OVERALL CONVERSION = 4.9%
TOTAL VALUE (Yr1) = £6,000
TOTAL LTV = £13,452

5. What tech
challenges does
this present?

6. Some issues …
1. CMS
2. A/B, MVT testing
3. Payment gateways
4. Tracking
5. Data

7. 2. Mobile …

8. Desktop Tablet Mobile

9. Google recently said that already
in UK 40% traffic non-profit
donations forms from a mobile
device (and growing)

11. Some
organisations
have seen up
to a 200%
increase in
mobile
browsing
donations by
creating a
mobile
responsive
donation
journey!

12. What looks like 1 field
is actually multiple
fields for the card
information but uses
input masks to make
interaction easier on
small screens
Step 2 – user enters card expiry
• When the user gets to the end of their card
number they automatically move to the expiry
date field and continue
Step 3 – user enters card CVV and postal code
• Following the expiry date the user enters their
CVV
• The user finishes with their postal code or this
can be moved to another section with their
name and full address
Step 1 – user enters card
number
• As the card number is
being entered the small
icon changes to match
their card type

14. Paying for bills, products and services in the UK will be made an awful lot easier
in 2014 when a new mobile payments service, based around phone numbers, is
launched by the Payments Council with the support of eight major financial
institutions.
The new service, which the council claims will be as simple as sending a text
message, will allow users to make secure payments without typing in their sort
code and account number. Instead, the user’s mobile phone number will be
used as a proxy, replacing all of the various account details that have been
stored on their device beforehand.
Eight major financial institutions; Barclays, Cumberland Building Society,
Danske Bank, HSBC Bank plc, Lloyds Banking Group plc, Metro Bank plc,
Royal Bank of Scotland plc and Santander UK plc, have confirmed that they will
use the scheme when it launches in spring 2014. Together, these banks
represent 90 percent of UK current accounts, bolstering its chances of being
picked up and used by the wider public.

15. What tech
challenges does
this present?

16. Some issues …
1. Cut down mobile wesite
2. CSS for mobile
3. We need an app!
4. Responsive design
5. or perhaps the site is fine
as it is, after all you can zoom…

17. 3. Crowdfunding …

18. http://tinyurl.com/d4vlnqa - infographic

19. ORG

20. .ORG

21. (ThankstoAmyWard-www.amysampleward.org)

22. 9
$1.6
Billion
$6.2
Billion
2009 2013
http://tinyurl.com/cff56nz - eConsultancy report

23. Amanda Palmer, cult
US musician, raised a
million dollars from
25,000 fans on
in a month to fund her
new record!

24. Raised a
million whilst
in Beta
Roughly 2/3rds
of people who
donated are
new to the
charity

31. What tech
challenges does
this present?

32. Some issues …
1. Build, rent or buy
2. Security - Storytelling
(multiple authors)
3. Data
4. PCI compliance

33. THANK YOU
& QUESTIONS
jason@thinkds.org jason.sean.potts JasonSeanPotts