15. 5 Steps to local SEO
•Improve your Website
•Google My Business
•Consistent N.A.P.
•Mobile Friendly
•Local Reviews
16. Google My Business Profile
• Description
• Categories
• Pictures
• Local Phone Number
• Address
• Profile Image & Cover Photo
• Business Hours
• Real Reviews
17. 5 Steps to local SEO
•Improve your Website
•Google My Business
•Consistent N.A.P.
•Mobile Friendly
•Local Reviews
23. 5 Steps to local SEO
•Improve your Website
•Google My Business
•Consistent N.A.P.
•Mobile Friendly
•Local Reviews
24. BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the
local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a
personal recommendation
25. BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the
local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a
personal recommendation
26. BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the
local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a
personal recommendation
27. BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the
local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a
personal recommendation
28.
29.
30.
31. 5 Steps to local SEO
•Improve your Website
•Google My Business
•Consistent N.A.P.
•Mobile Friendly
•Local Reviews
42. Entice Customers for Reviews
• Create a Webpage
• Business Cards
• Flyers
• Incentivize check-ins
• Showcase
• Email Request
43. Entice Customers for Reviews
• Create a Webpage
• Business Cards
• Flyers
• Incentivize check-ins
• Showcase
• Email Request
44. Entice Customers for Reviews
• Create a Webpage
• Business Cards
• Flyers
• Incentivize check-ins
• Showcase
• Email Request
45. Bad Review
• Learn from the feedback
• Work to generate positive
contributions to the review
ecosystem
46. Bad Review
• Learn from the feedback
• Work to generate positive
contributions to the review
ecosystem
47. Should you always respond to bad
reviews?
• Increase of 116% in purchase intent
• 71% change their mind
• Respond with refund, upgrade or
exchange – 92% more likely to purchase
48. Should you always respond to bad
reviews?
• Increase of 116% in purchase intent
• 71% change their mind
• Respond with refund, upgrade or
exchange – 92% more likely to purchase
49. Should you always respond to bad
reviews?
• Increase of 116% in purchase intent
• 71% change their mind
• Respond with refund, upgrade or
exchange – 92% more likely to
purchase
50. How to respond to a Negative
review
•Own up to it
•Set the record straight
•Fix the problem
•Put out the fire
51. How to respond to a Negative
review
•Own up to it
•Set the record straight
•Fix the problem
•Put out the fire
52. How to respond to a Negative
review
•Own up to it
•Set the record straight
•Fix the problem
•Put out the fire
53. How to respond to a Negative
review
•Own up to it
•Set the record straight
•Fix the problem
•Put out the fire