1. starts at 11am

2. BIBF
• Beijing International Book Fair
• Started in 1986
• The largest trade book fair in Asia

3. CNPIEC
• China National Publications Import & Export (Group)
Corporation
• The largest publication import & export company in
China, with over 60% of the market share.
• Organizer of the Beijing International Book Fair

4. CONTENTS
01/ Introduction
02/ Baby Boom
03/ The Market
04/ What Sells
05/ BIBF

5. The Baby Boom
16 million babies born every year
The end of the “Only-Child” Policy
3-8 million more babies each year
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Parents spend $800-$3000 for Children
Education spending ranks second after
food

6. Chinese Book Retail Market 2014
197,000 new books published in 2015
Total retail book sales exceeded 50 billion
Yuan (772 million USD)
Physical stores and online stores both grew
Retail Store sales increased to 34.4 billion Yuan
(531 million USD)
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7. Chinese Book Retail Market 2014
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8. Top 100 Titles Local vs. International
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Online StorePhysical Store

9. Chinese Book Retail Market 2014
Online Stores— The Big Three
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10. What Sells in China?
Jul 19, 2014
6 million copies 1 million copies 2 million copies

11. What Sells in China?
Jul 19, 2014
Biographies
Best sellers
Award winners and Famous authors
New technical developments

12. Children’s Titles: Sales from
Jul 19, 2014
90,588,839 units sold
210 million US dollars in Sales
Average customer spends 29.5 dollars

13. Children’s Titles: Sales from
Jul 19, 2014
90,588,839 units sold
210 million US dollars in Sales
Average customer spends 29.5 dollars
Super Cities: $30
1st Tier：$33
2nd Tier：$30
Others：$28
Spending

14. Children’s Titles: Sales from
Jul 19, 2014
0-2: 8,506,986 units
3-6: 34,967,370 units
7-10: 31,359,312 units
11-14: 15,555,196 units
Unit Sales by Age Group

15. Ways to enter the Chinese Market
Jul 19, 2014
Export
Sell Rights
Joint Ventures
Setup Local Offices

16. 16
TIPS: Mine Your Backlist

17. 17
TIPS: Attract with awards

18. Chinese Top Publishers
Jul 19, 2014
Zhejiang Juvenile & Children’s Publishing
House
Changjiang Children’s Publishing Group
Tomorrow Publishing House
21st Century Publishing House
Children’s Fun Publishing Co. Ltd.
Top 10 Leading Children’s Publishers in Sales Revenue in 2014
China Children’s Press & Publishing Group
Jieli Publishing House
Anhui Children’s Publishing House
Tongxin Publishing House
Huaxia Press

19. Beijing International Book Fair
the BIBF Difference
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CNPIEC as the organizer of the fair
BIBF purchases exhibitors’ books
CNPIEC offers Print on Demand service
for exhibitors’ books and catalogues

20. Beijing International Book Fair
2015 Data
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21. Beijing International Book Fair
Who is exhibiting?
Chinese publishers
International Publishers
Book Importers
Printing companies
Distributors
Online retailers & Digital solutions

22. Beijing International Book Fair
Who is exhibiting?

23. Beijing International Book Fair
Who is exhibiting?

24. Beijing International Book Fair
2015 Highlights
Children's & Education
Newly added 14,000-square-meter area
Separate Chinese Children’s publishers stand
1,000 rights agreements signed
1,500-square-meter Picture Book Exhibition

25. Beijing International Book Fair
2015 Highlights
Rights Managers’ Salon
10+10 Roundtables
International Publishers’ Forum
International Digital Publishing Forum
International Children’s Publishers’ Forum

26. Beijing International Book Fair
2015 Highlights

27. Beijing International Book Fair
Exhibit Options
Raw space
Packaged stand
Rights tables
Country organized collectives

28. Beijing International Book Fair
Exhibit Options

29. Beijing International Book Fair
Exhibit Options—Country Collective
Exhibit with ease
Government funding
Better foot traffic

30. Thank you!
See you in Beijing?
yuanjiayang@bibf.net