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Chinese Social Media	

          Fast Facts	

                 July 2012
[Fast Facts

  [From 2004 to 2011, the number of Chinese Internet users has
    increased by 462%. China now has over 513 million Internet users,
    which is 22.5% of the world’s total Internet population.




1                                                         [ Fast Facts
[Fast Facts

  [The amount of time Chinese spend on the internet has been steadily
   increasing and is now almost as much time as they spend watching
   TV.




2                                                    [ Fast Facts
[Fast Facts

  [Internet penetration in China is only at 38.3%. Compared to the USA,
   there is a lot more room for growth.




3                                                      [ Fast Facts
[Fast Facts

  [The most popular online activity for Chinese netizens is instant
   messaging followed closely by search

        Travel Booking

        Group Buying

            Shopping

                 SNS

               Weibo

                Email

              Gaming

                Video

                News

                Music

               Search

                   IM

                         0   50   100   150         200        250          300   350   400   450




4
                                              Number of users in millions




                                                                                  [ Fast Facts
Social Media Facts
[Social Media Facts

  [Qzone is the largest social network with over 500 million active users.
   Over 80% of social media users in China have more than one social
   media account.




5                                           [ Social Media Facts
[Social Media Facts

  [Chinese netizens spend an average of19.8 hours online in a week, of
   which, the largest amount of time is spent on portals (24.4%).




6                                           [ Social Media Facts
[Social Media Facts

  [We can see that very quickly after a western social platform is created
   a Chinese version is created.




7                                           [ Social Media Facts
[Social Media Facts

  [It is expected that by 2014 43% of the total digital spending in China will
   be for display ads. In 2011, 61% of Chinese social media users have
   admitted that they have made a purchase decision because of a digital
   marketing campaign.




      2010	
  	
   	
     	
     	
  	
  	
  	
  	
  	
  	
  2011   	
     	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2012E 	
      	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2013E   	
     	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2014E	
  




8                                                                                                                                           [ Social Media Facts
[Social Media Facts

  [In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping)
   upgraded their Location Based Services to include; coupon
   downloads, QR code scanning and location based social networking.
   The reason most Chinese people use LBS is due to convenience
   followed by social needs.




9                                         [ Social Media Facts
E-commerce Facts
[E-commerce Facts

  [There are over 195 million online shoppers in China that spent over 6 trillion
   RMB in 2011 & make 11 million online transactions made per day. 44% of
   online shoppers in China make a purchase once a week


                                 ¥	
   ¥	
   ¥	
  
               ¥	
   ¥	
   ¥	
          ¥	
   ¥	
   ¥	
  
                  ¥	
                              ¥	
  ¥	
  
                        ¥	
  



10                                                [ E-commerce Facts
[E-commerce Facts

  [Male and female online shoppers are almost half and half (male 51.7%
   vs. female 48.3%). The youth are the main force of online shopping,
   60.8% of online shoppers are aged between 18-30.




          48.3      51.7
           %         %




11                                         [ E-commerce Facts
[E-commerce Facts

  [There are over 3000 group buying sites in China. The top 4 group buying
   sites have over 45% of the market share.




12                                            [ E-commerce Facts
[E-commerce Facts

  [Payment for online purchases are typically made through 3    rd   party
   services, Alipay is the largest with over 600 million registered accounts.




13                                           [ E-commerce Facts
Mobile Facts
[Mobile Facts

  [In 2011, mobile e-commerce in China reached 11.5 billion RMB and is
   expected to continue growing.


                                 Amazon
                                  China   Dangdang
                            Vancl 1%         1%
                      360buy 3%
                        9%




                                          Taobao
                                          mobile
                                           86%
                                  11.5 billion RMB


                  Percentage of Mobile e-Commerce Market



14
                              Share (2012 Q1)


                                                           [ Mobile Facts
[Mobile Facts

  [In 2011, China’s mobile internet users topped 360 million and the number of
   3G subscribers hit 120 million. Smart phone users check their phones, on
   average, every 6 minutes with 92% of youths admitting to using their mobile
   phones on the toilet




                                                                                                                                                                                                                                                                                                     Mobile
                                                                                                                                                                                                                                                                                                  expected to
                                                                                                                                                                                                                                                                                                  overtake PC
                                                                                                                                                                                                                                                                                                    by 2015




15
                 2008	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2009	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2010	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2011	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2012E	
  	
  	
  	
  	
  	
  	
  2013E	
  	
  	
  	
  	
  	
  	
  	
  2014E	
  


                                                                                                                                                                                                                                                              [ Mobile Facts
[Mobile Facts

  [China’s smartphone users reached 190 million.




16                                                 [ Mobile Facts
[Mobile Facts

  [In 2011, China became the 2nd largest app downloading county, only
   behind US. In 2011, 613 445 apps were available in China, 74% of which
   were available for free, versus 25% globally.




17                                                   [ Mobile Facts
Search Facts
[Search Facts

  [There are over 35 million web searches made every hour in China




                                35	
  million	
  	
  
                             web	
  searches	
  per	
  
                                     hour	
  



18                                                        [ Search Facts
[Search Facts

  [The size of China's search engine market hit 5.53 billion yuan ($877
   million) in the first quarter of 2012 with 95% of search market share
   owned by Baidu and Google.


                                        Others
                                 Soso    0%
                Google      Sogou 1%
                 18%         3%




                                                 Baidu
                                                 78%




3                                                        [ Search Facts
[Contact Us

                       Follow on Twitter
                                                                                                         info@digitaljungle.com.cn
                       @digitaljunglecn

                       Follow on Weibo:                                                                  www.digitaljungle.com.cn
                       www.weibo.com/digitaljungle


                      Like us on Facebook                                                                Presentations on SlideShare
                      www.facebook.com/digitaljungle                                                     www.slideshare.net/digitaljungle

                       Connect on LinkedIn
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Sources
China Internet Network Information Center, 2012 Statistical Report on the Internet Development in China. Flurry App Circle, October 2011. iResearch. China Internet
Watch. Synthesio. China Daily

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Chinese Social Media and Internet facts (July, 2012)

  • 1. Chinese Social Media Fast Facts July 2012
  • 2. [Fast Facts [From 2004 to 2011, the number of Chinese Internet users has increased by 462%. China now has over 513 million Internet users, which is 22.5% of the world’s total Internet population. 1 [ Fast Facts
  • 3. [Fast Facts [The amount of time Chinese spend on the internet has been steadily increasing and is now almost as much time as they spend watching TV. 2 [ Fast Facts
  • 4. [Fast Facts [Internet penetration in China is only at 38.3%. Compared to the USA, there is a lot more room for growth. 3 [ Fast Facts
  • 5. [Fast Facts [The most popular online activity for Chinese netizens is instant messaging followed closely by search Travel Booking Group Buying Shopping SNS Weibo Email Gaming Video News Music Search IM 0 50 100 150 200 250 300 350 400 450 4 Number of users in millions [ Fast Facts
  • 7. [Social Media Facts [Qzone is the largest social network with over 500 million active users. Over 80% of social media users in China have more than one social media account. 5 [ Social Media Facts
  • 8. [Social Media Facts [Chinese netizens spend an average of19.8 hours online in a week, of which, the largest amount of time is spent on portals (24.4%). 6 [ Social Media Facts
  • 9. [Social Media Facts [We can see that very quickly after a western social platform is created a Chinese version is created. 7 [ Social Media Facts
  • 10. [Social Media Facts [It is expected that by 2014 43% of the total digital spending in China will be for display ads. In 2011, 61% of Chinese social media users have admitted that they have made a purchase decision because of a digital marketing campaign. 2010                      2011                            2012E                                    2013E                      2014E   8 [ Social Media Facts
  • 11. [Social Media Facts [In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping) upgraded their Location Based Services to include; coupon downloads, QR code scanning and location based social networking. The reason most Chinese people use LBS is due to convenience followed by social needs. 9 [ Social Media Facts
  • 13. [E-commerce Facts [There are over 195 million online shoppers in China that spent over 6 trillion RMB in 2011 & make 11 million online transactions made per day. 44% of online shoppers in China make a purchase once a week ¥   ¥   ¥   ¥   ¥   ¥   ¥   ¥   ¥   ¥   ¥  ¥   ¥   10 [ E-commerce Facts
  • 14. [E-commerce Facts [Male and female online shoppers are almost half and half (male 51.7% vs. female 48.3%). The youth are the main force of online shopping, 60.8% of online shoppers are aged between 18-30. 48.3 51.7 % % 11 [ E-commerce Facts
  • 15. [E-commerce Facts [There are over 3000 group buying sites in China. The top 4 group buying sites have over 45% of the market share. 12 [ E-commerce Facts
  • 16. [E-commerce Facts [Payment for online purchases are typically made through 3 rd party services, Alipay is the largest with over 600 million registered accounts. 13 [ E-commerce Facts
  • 18. [Mobile Facts [In 2011, mobile e-commerce in China reached 11.5 billion RMB and is expected to continue growing. Amazon China Dangdang Vancl 1% 1% 360buy 3% 9% Taobao mobile 86% 11.5 billion RMB Percentage of Mobile e-Commerce Market 14 Share (2012 Q1) [ Mobile Facts
  • 19. [Mobile Facts [In 2011, China’s mobile internet users topped 360 million and the number of 3G subscribers hit 120 million. Smart phone users check their phones, on average, every 6 minutes with 92% of youths admitting to using their mobile phones on the toilet Mobile expected to overtake PC by 2015 15 2008                    2009                        2010                          2011                    2012E              2013E                2014E   [ Mobile Facts
  • 20. [Mobile Facts [China’s smartphone users reached 190 million. 16 [ Mobile Facts
  • 21. [Mobile Facts [In 2011, China became the 2nd largest app downloading county, only behind US. In 2011, 613 445 apps were available in China, 74% of which were available for free, versus 25% globally. 17 [ Mobile Facts
  • 23. [Search Facts [There are over 35 million web searches made every hour in China 35  million     web  searches  per   hour   18 [ Search Facts
  • 24. [Search Facts [The size of China's search engine market hit 5.53 billion yuan ($877 million) in the first quarter of 2012 with 95% of search market share owned by Baidu and Google. Others Soso 0% Google Sogou 1% 18% 3% Baidu 78% 3 [ Search Facts
  • 25. [Contact Us Follow on Twitter info@digitaljungle.com.cn @digitaljunglecn Follow on Weibo: www.digitaljungle.com.cn www.weibo.com/digitaljungle Like us on Facebook Presentations on SlideShare www.facebook.com/digitaljungle www.slideshare.net/digitaljungle Connect on LinkedIn www.linkedin.com/company/digital-jungle Sources China Internet Network Information Center, 2012 Statistical Report on the Internet Development in China. Flurry App Circle, October 2011. iResearch. China Internet Watch. Synthesio. China Daily