2. Dry Round

3. RULES
• 10 Direct questions. 5 in each direction
• 10 points per question
• Points to increase by 2 with each
consecutive pass

4. Q1. “…a burst of sunshine through a cool wisp of
wind, it’s sweet and tangy, surprising and juicy. It
tickles like a delicious secret that you cannot bear
to share. And how lush it feels at every sip, like an
instant whiff of a fresh bouquet of flowers in spring!
With a quick sharp jolt of tart and a sudden burst of
sugary-citrusy-sweetness, it leaves your tongue
tingling pleasantly. Then, it curls deliciously around
your taste buds, tantalizing your imagination &
ripples happily down your spine.” This is the copy
of World’s First Tastable Ad (claimed to be )
created by Ogilvy One Dubai for its client X. Identify
X.

6. Q2. “Here you can follow the entire life of a
________ __________, from the web, to crawling
and indexing, to algorithmic ranking and serving, to
fighting webspam,” Google Product Manager Jake
Hubert said in a blog post announcing the page.
FITB.

7. Search Query

8. Q3. “LinkedIn has been critical for X in successfully
reaching and building relationships with our
community of customers, partners and prospective
employees. Our 1 million followers are connected
to over 43 million people on LinkedIn, roughly one-
quarter of the entire LinkedIn population,” says
Natalie Malaszenko, Vice President of Digital
Marketing for X. Identify X, which has become the
1st company to have 1 Mn followers on Linkedin.

10. Q 4. At Google, for products to be accepted they
need to pass a “toothbrush test “. What is it ?

11. Used At Least Twice Daily 

12. Q5. In Marketing lingo, what is ‘genericide” ?

13. A brand name suffering because it has become
generic for its category e.g Xerox, Yoyo, Aspirin
etc.

14. Q6. X was formerly a GE owned company known
by a different name than what it is called today. It
went public on NYSE in 2007 under the ticker
symbol which previously belonged to Gillette. After
Gillette was acquired by Procter and Gamble, the
symbol became free and X and Google booked it.
Finally X got to keep this stock symbol. This
company marked the beginning of Gurgaon
becoming an IT & Outsourcing hub with several
companies following in later. Identify X.

16. Q7. “DO you want to spend the rest of your life
selling sugared water or do you want a chance to
change the world”. Who to Whom?

17. Steve Jobs while recruiting John Sculley for Apple,
when he was the President of Pepsi

18. Q8. X was founded in 1856 when 21-year-old
Thomas X, a former draper's apprentice, opened
his own outdoor apparel store in Basingstoke,
Hampshire, England. Soon after, the company
introduced the gabardine, a water-resistant but
breathable fabric, and started producing the trench
coats that would become famous in England and
around the world. To fight with tough times towards
the end of 20th century, X introduced a social
marketing initiative through a new website where
customers could upload photos of themselves in
their X trenches, and customers and "aspirationals"
alike could comment on them, 'like', and share the
photos via Facebook, email, Twitter, or Delicious.
Identify X.

19. www.artofthetrench.com

20. Q9. Around the late 1980s when Indrajaal
Comics was beginning to close shop and Amar
Chitra Katha was printing re-runs, three brothers
decided to open their own comic book publication
house. In their quest for the Indian super hero, X
was born. After 25 years of producing an entire
universe of superheroes, X is the largest comic
book publishing house in India. They have
published more than 5000 titles and are home to
more than 20 characters. Identify X.

21. Raj Comics

22. Q10. In a meeting with top management,
strategists, and engineers in August 1983,
Chairman of X, posed a question to the group,
“Can we create a luxury car to challenge the very
best?” Their response was Y, starting with the LS
400 flagship sedan. From 1984-1988, the code
name “F1” was used to refer to the new luxury
model being designed. “F” for flagship and “1” for a
sedan of the highest order. The designation LS
400 was revealed in November 1988 and stands
for Luxury Sedan with a 4.0-liter engine. In its first
month available to the public 3,439 units were sold
outselling the Mercedes-Benz 300, 400 & 500
Series, S-class, 190, combined and the BMW 5,6,
& 7 Series and 300 Series combined. X & Y?

23. X – Toyota, Y – Lexus

24. Visuals

25. RULES
• 5 picture based questions & 5 print ads. 5
in each direction
• 10 points per question
• Points to increase by 2 with each
consecutive pass

26. Q1.What’s so special about these
headphones? Who’s the manufacturer?

27. Bone Conduction Headphones by
Panasonic

28. Q2. What’s so special about this
company?

29. World’s only all female production
house engaged in making Porn movies
for women

30. Q3. Put Funda

32. Q4. Give me the inspiration behind
this.

34. Q5.What bestselling product has this
company given us?

36. Q6. Print Ad for

38. Q7. Print Ad for

40. Q8. Print Ad for

42. Q9. Print Ad for

44. Q10. Print Ad for

46. Round

47. RULES
• 6 questions on buzzer
• 10 points per question

48. Q1.Social initiative by which Tata
Enterprise

50. Q2. With which Asian carrier has the
Tata Group announced an entry into
domestic airlines business?

52. Q3. Which Tata enterprise with
commitment to its mantra of precision
and innovation, completed 25 years of
operations last year?

54. Q4. Which Taj hotel has played host to
the James Bond movie Octopussy?

55. Taj Lake Palace, Udaipur

56. Q5. Which leading consultancy firm has
recently awarded Ratan Tata with the
Entrepreneur of The Year Lifetime
Achievement Award?

58. Q6. Which former Tata brand came into
existence on the request of Pandit
Nehru?

60. Connect

62. Ponty Chadha

64. Brlycream

66. Anurag Kashyup

68. Air India

70. Gulzar

72. Nokia

74. Havells