Ring-Ring rewards bicyclemiles from 5 different perspectives. Freedom of choice and healthy choice gets rewarded. Each € rewarded wil generates 8€ benefits from a health, climate, public space, local economy and social interaction. The 5th is the game element and is a powerful tool for motivation, competition, joy and empower people to make healthy choises.
Games for Health Europe 2013 | Ring-Ring | pdf with notes
1. • Thanks for the privilege of the floor and a warm welcome for this presentation.
• As a mother of 4 young children caring for health and environment, I experienced
a vision riding my bicycle to work (half an hour there and half an hour back home).
• I have never been happier in my life because of this!
• The idea is easy, simple and will bring joy to everyone. Ring‐Ring advocates
rewarding a healthy choice: Reward each BikeMile 5 times (of which one is with
game elements).
• In The Netherlands we have a huge amount of cyclists and in the rest of the world
bicycling will become more popular every year.
• The urbanisation trend will continue and only works when cities become more
attractive and liveable (clean, accessible, green).
• My eldest son opened my eyes for the beauty of nature. When he was 1 years old
he could watch an ant for an hour.
• A question to you: please raise your hands if you have been on a bicycle this past
month? If not and if you do have time, please rent one and cycle around in
Amsterdam.
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2. • 90% of our brain is active, however we do not notice this.
• With 400 billion incoming bits per second which our brain processes, we filter out
a lot and we alter and generalize what we already know. We consciously
experience 2000 bits.
• People who walk outside with their dogs, bicycle, run, experience very often Albert
Einstein’s quote: “I thought of that while riding my bicycle”.
• That is because most things we feel, see, hear, smell and taste is hidden in our 90%
unconscious part of the brain and gets activated when we do things we do not
have to think about, like running, walking, cycling, OUTSIDE (in nature) with a
certain repetition (let’s say 30 minutes).
• This actually happened to me! And since then I read those experiences
everywhere: from artists to mathematicians.
• Was I happy with that Einstein quote about this … and he was riding a bicycle!
• Because that is what Ring‐Ring is all about! Everyone can cycle! It is easy to learn,
fun and not expensive
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3. • I will explain Ring‐Ring, the purpose, the triple health element and the incentives
of which gamification is one.
• I also want to share with you the following: AI‐WEIWEI a Chinese artist, exhibited
in TATE MODERN over a million of handcrafted porcelain Sunflower seeds.
• This piece of art symbolises: Each individual choice and action towards a healthy
clean and social world WILL change the way our society will look like in the future
• My personal belief is that we are in the middle of a transition, where people
together join forces and help to change the world for the better. A chance for
corporations and governments to innovate towards what people want with focus
on energy instead of money.
• This conference is an example of a very interesting joined effort
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4. • More and more obese people/children
• Health‐care costs rocketing sky high
• Burned‐out people at work, depressive people,
• Air pollution ruining our lungs.
• Hours of congestion every day.
• Even in the Netherlands: 50% of the people jump in a car for distances under 4
miles and 60% lives within 8 miles from work. This is an excellent bicycle ride.
• And this does not have to be this way, thanks to our cycle infrastructure and the
happy cyclists.
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5. • Yes, dear people the bicycle is a simple solution to some of the world’s most
complicated problems.
• In the Netherlands we already have a huge amount of cyclists and 18.000.000
bikes! More than there are people!
• Because cycling is so normal and we already have so many, it became our blind
spot.
• Ring‐Ring turns it around: Want what we have. Since what we have is great! And
can serve as an inspiring example for other countries, cities, areas!
• I will outline the benefits of the choice to commute with a bike instead of public
transport or by car.
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6. • Using a bike is silent, clean and the energy comes from the person on it.
• All three: climate, environment and health are covered here.
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7. • People cycling can easily talk to each other, stop, help people with questions on
the street.
• The infrastructure space for cyclists is a lot less, so there is more public space for
nature (trees and plants) and pedestrians.
• The greener the public space in cities, the healthier people are. KMPG (our hosts)
calculated health care savings of more then 100 million euro and a lowered illness
rate for employees. Put it differently; healthy, productive people in the
organisation.
• Estimates show that urbanisation is continuing and 70% of the people will live in
cities. We need quality space for them!
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9. • A kick for free, not 1 but at least 5 each ride.
• The colours of the sky, the wind in my hair, the birds singing their songs.
• What have Bhutan and the Netherlands in common? An enormous hapiness factor
where health is one of the biggest factors.
• Hope you are convinced that the bicycle can make the world a better place
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14. • Technique. Do not mistake for Strava, Runkeeper, Endomondo, Bike my Ride kind
of apps
• Ring‐Ring automatically picks up your rides and recognizes with a very hight
probability if this was a cycle ride. You do not have to switch on or off the
application.
• This makes the app unconscious like the power of our brains when cycling
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15. • Each BikeMile counts for 3 at the same time during this pilot!
• You can exchange personal miles at local shops for special offers
• The group BikeMiles will be collected in a fund for the area and help other
inititatives for a nicer city
• The Toppers: who rides the most Miles
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