The Art of Pitching VCs
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The slides I used for my talk at NYU for SalesSchool on 5 April 2011. The subject was designing VC pitch presentations for an audience of startup entrepreneurs. Some of the slides do not stand very well on their own, SalesCrunch will soon start publishing audio and video fragments on their web site.
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The Art of Pitching VCs
- 1. THE ART OF PITCHING VCS Presentation designer Jan Schultink CEO of Idea Transplant New York, 5 April 2011 IDEATRANSPLANT
- 2. 2 Once upon a time, there was a pitch deck..
- 3. 3 Startup nation Egypt Gaza P ch P ch P ch Tel Aviv P ch P ch P ch My office Google
- 5. 5 Senior sma person Big company strategy at McKinsey
- 6. 6 Make sure your PowerPoint does not look like PowerPoint
- 7. IMAGES
- 9. •! By the time I have finished •! Reading out these bullets to you •! You read them already plus •! Managed to check all your •! Emails on your blackberry and •! Even sent a few responses
- 10. 1. Letters 2. Words 3. Sentences 4. Meaning 5. <ENTER> Short cut?
- 12. 12
- 13. 13 iStockPhoto
- 14. 14 iStockPhoto
- 15. 15 iStockPhoto
- 16. 16 Flickr CC Flickr/alexkess
- 17. Proportions
- 18. Ban clip art
- 26. 26 $1,352,455.62
- 27. 27 ~$1.3m
- 28. 28 A poor data chart
- 29. 29 A good data chart
- 30. 30 Left blank on purpose
- 31. HYGIENE
- 32. 32
- 33. 33 Which company looks better? Which company looks better?
- 34. 34 Professional colors: Adobe Kuler
- 35. 35 Slick does not always equal good Flickr/airgap
- 36. 36 Give your content space YOUR LOGO HERE
- 37. 37 Unusually diverse McKinsey career DIY retailing Typ i 1 sector Grocery retailing 3 y cal Slide objects make rs limited variety Pet food Strategy & M&A Beer Organization Operations the look and feel Retail banking Asset management A new project, A new story eCommerce Industrial Sell-side M&A: convince buyers Logistics Mobile payments M 10 e: yrs
- 38. STORIES
- 39. 39 We will summarize item 1 to 4 We will present item 1 We will present item 2 We will present item 3 We will present item 4 We will summarize item 1 to 4
- 40. 41 “For sale: baby shoes, never worn.”
- 41. 42 Remembering an apple tree Remembering the way home
- 42. 43
- 43. !"#$
- 44. 45 Think product placement inside a story
- 47. 48 Mind mapping Going analogue iToughtsHD
- 48. CONTENT
- 49. 51 Other inputs The deck
- 50. 52 “Head” convinced “Gut” convinced
- 51. You (& the slide deck)
- 52. 54 Convince me that people will buy Convince me that you can sell
- 53. 55 Traffic is going through the roof!
- 54. 56 We have no competitors!
- 55. 57 Eh… and still I believe I am right…
- 56. 58 10 second conference chat 7 minute start up competition 15 minute coffee chat 30 minute partner meeting 5 hour due diligence workshop
- 57. 59 The 10 second version
- 58. 60
- 59. The 61 Pain Solution Big Profitable Team
- 60. 62 Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic profit.
- 61. The curse of knowledge
- 62. Tap a tune in your head tap tap tapper de tap tap tap tap tapper de tap tap tap
- 63. tap tap tapper de tap tap tap tap tapper de tap tap tap
- 64. 66 Our solution solves a huge problem in an immense market, enabling our amazing team to make a gigantic profit. tap tap tapper de tap tap tap tap tapper de tap tap tap
- 65. 67 “Our mission is to continue to efficiently facilitate diverse methods of empowerment and professionally disseminate performance-based deliverables to meet our customer’s needs” tap tap tapper de tap tap tap tap tapper de tap tap tap
- 66. 68 The 30 minute version
- 67. 69 TED 20 minutes is enough
- 68. 70 Don’t preach to the converted
- 70. 72 Pick up the signals
- 71. The 73 Pain Solution Big Profitable Team he l ks 21” “S
- 72. 74 The elephant in the room
- 73. 75 The mind of the investor
- 74. 76 What are you doing?
- 75. 77 blah blah blah blah What are you doing? blah blah blah blah
- 77. 79 BOX BOX BOX BOX BOX BOX
- 78. 80 Pitch the problem, not the solution
- 79. 81 “Lottery tickets will go mobile”
- 80. 82 Visualize the problem Flickr/Paul & Jill
- 83. 85 “Our CTO is almost done fixing this small bug”
- 84. 86 “If you can't explain it to a 6 year old, you don't understand it yourself.”
- 85. 87 Year 1 Year 5 BURN DREAM Very precise Ball park $2,345.2k ~$50m
- 86. 88 Why $50m?
- 87. 89 5% of $1bn (add IDC quote)
- 88. 90 This number This number X This This number X number This $50m X number This number
- 89. 91 What would you have to believe?
- 90. 92 Future upside A bit harder to get Easy to get
- 91. 93 Consistency
- 92. 94 Rip Strip Reequip
- 93. 95 Fast Sweet spot Effective
- 94. 96 Competitor 1 Competitor 2 Us! Criterion Criterion Criterion Criterion Criterion Criterion
- 96. 98 The 15 minute version
- 97. WEBINARS
- 98. 10 1 0 Get the technology set up right
- 99. 10 1 1 Page reference for fast switching
- 100. 10 1 2 Avoid 5 second charts
- 101. 10 1 4 Explain why you are silent
- 102. LEARN
- 105. 10 8 Meeting notes in the public domain Mark Suster Fred Wilson
- 106. ONE MORE THING
- 107. 11 0 Practice, practice, practice
- 108. !"#$
- 109. 11 3 What slide stays on the longest?
- 110. 11 4
- 111. IDEATRANSPLANT.COM