The buzz about new media can be a barrier to entry, but we've learned that it CAN be learned and you don't have to know it all to put it to work in your business. KEY POINTS: An introduction to major social networking sites. Practical advice for building a brand consistent and yet authentically human online presence for your business. How micro-blogging sites can improve your PR program. Practical tips about podcasting. How to get the benefits of blogging without the work. Favorite resources for all things Web 2.0. Secret stuff we learned through suffering so you don't have to. That's it. That's the Grown-ups Guide to the Social World of Web 2.0!

1. The Grown-Ups Guide to the
Social World of Web 2.0.
Thursday, March 19, 2009

2. mar ketar tscreative .com I M A G I N E T H AT. W E D O .
And Their Guide to
Web 2.0 and Beyond
Thursday, March 19, 2009

3. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
2-11 - 18,042,000
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
35-44 - 35,204,000
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
303,824,646 people in the USA
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix
Thursday, March 19, 2009

4. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
9.5%
5.9%
2-11 - 18,042,000 10.7% 10.2%
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
12.1%
35-44 - 35,204,000 17.5%
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
15.4%
18.6%
303,824,646 people in the USA
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix
Thursday, March 19, 2009

5. marketar tscreative .com I M A G I N E T H AT. W E D O .
US Internet Users by Age
2-11 - 18,042,000
12-17 - 19,280,000
18-24 - 22,826,000
25-34 - 29,116,000
35-44 - 35,204,000
45-54 - 33,073,000
55-64 - 20,194,000
65+ - 11,194,000
303,824,646 people in the USA
Source: US Census Bureau
189,468,000 people on the Internet in the USA
Source: comScore Media Metrix
Thursday, March 19, 2009

6. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Thursday, March 19, 2009

7. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Content.
Share.
Listen.
Respond.
Thursday, March 19, 2009

8. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Facebook Content.
Share.
Listen.
Respond.
Thursday, March 19, 2009

9. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Plaxo
LinkedIn
Facebook Ning
Content.
Share.
Listen.
Respond.
Thursday, March 19, 2009

10. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Plaxo
LinkedIn
Facebook Ning
Content.
Share.
Listen.
Respond. Twitter
Thursday, March 19, 2009

11. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Plaxo
LinkedIn
Facebook Ning
Content.
Share.
Listen.
Respond. Twitter
FriendFeed
Ping.fm
Thursday, March 19, 2009

12. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Plaxo
LinkedIn
Facebook Ning
Content.
Share.
Listen.
Respond. Twitter
Technorati
FriendFeed
Ping.fm
Thursday, March 19, 2009

13. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Plaxo
LinkedIn
Vimeo
Facebook Ning
Content.
Share.
You Tube
Listen.
Respond. Twitter
Technorati
FriendFeed
Ping.fm
Thursday, March 19, 2009

14. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
iTunes
Plaxo
LinkedIn
Vimeo
Facebook Ning
Content.
Share.
You Tube
Listen.
Respond. Twitter
Technorati
FriendFeed
Ping.fm
Thursday, March 19, 2009

15. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
Flickr
iTunes
Plaxo
LinkedIn
Vimeo
Facebook Ning
Content.
Share.
You Tube
Listen.
Respond. Twitter
Technorati
FriendFeed
Ping.fm
Thursday, March 19, 2009

16. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
DMOZ Flickr
iTunes Zoom Info
Plaxo
LinkedIn
Vimeo
Facebook Ning
Content.
Share.
You Tube
Listen.
Respond. Twitter
Technorati
FriendFeed
Ping.fm
Thursday, March 19, 2009

17. marketar tscreative .com I M A G I N E T H AT. W E D O .
Market Arts Creative Social Universe
DMOZ Flickr
iTunes Zoom Info
Plaxo
LinkedIn
Vimeo Fast
Company
Facebook Ning
Content.
Share.
You Tube How To
Listen.
Respond. Twitter
Technorati
Public Motor City
Speaking Connect
FriendFeed
Ping.fm
Podcast
Guest Naymz
Appearances Client
Scrapplet
Web
Sites
Thursday, March 19, 2009

18. marketar tscreative .com I M A G I N E T H AT. W E D O .
Social Networks
Facebook LinkedIn
Plaxo Ning
Thursday, March 19, 2009

19. marketar tscreative .com I M A G I N E T H AT. W E D O .
Facebook
Thursday, March 19, 2009

20. marketar tscreative .com I M A G I N E T H AT. W E D O .
Facebook
Thursday, March 19, 2009

21. marketar tscreative .com I M A G I N E T H AT. W E D O .
Facebook
Founded in 2004 by Mark Zuckerberg at Harvard University
Thursday, March 19, 2009

22. marketar tscreative .com I M A G I N E T H AT. W E D O .
Facebook
120 million active users.
Source: Facebook. November, 2008
Thursday, March 19, 2009

23. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Thursday, March 19, 2009

24. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Business Page:
Link your business to your personal profile
Thursday, March 19, 2009

25. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Business Page:
Link your business to your personal profile
Life Stream Using
Facebook Notes:
Photos. Video. Blogs
Thursday, March 19, 2009

26. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Facebook
Connect
Application
Thursday, March 19, 2009

27. marketar tscreative .com I M A G I N E T H AT. W E D O .
LinkedIn
Thursday, March 19, 2009

28. marketar tscreative .com I M A G I N E T H AT. W E D O .
LinkedIn
Thursday, March 19, 2009

29. marketar tscreative .com I M A G I N E T H AT. W E D O .
LinkedIn
Founded in 2003. Company valued at $1 billion by current investors.
Thursday, March 19, 2009

30. marketar tscreative .com I M A G I N E T H AT. W E D O .
LinkedIn
30 million users.
Thursday, March 19, 2009

31. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Source: BNET.com
Thursday, March 19, 2009

32. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Word Press.
Source: BNET.com
Thursday, March 19, 2009

33. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Word Press.
Slide Share.
Source: BNET.com
Thursday, March 19, 2009

34. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Word Press.
Slide Share.
Video.
Source: BNET.com
Thursday, March 19, 2009

35. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Word Press.
Slide Share.
Video.
Photos.
Source: BNET.com
Thursday, March 19, 2009

36. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Features
Word Press.
Slide Share.
Video.
Photos.
Skews to business professionals 25 - 65
Source: BNET.com
Thursday, March 19, 2009

37. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Thursday, March 19, 2009

38. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Thursday, March 19, 2009

39. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Founded in 2007. Acquired by Comcast in 2008.
Thursday, March 19, 2009

40. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
20 million users.
Source: Plaxo press release 5/22/08
Thursday, March 19, 2009

41. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Thursday, March 19, 2009

42. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Started as address book
management utility in 2003.
Thursday, March 19, 2009

43. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Started as address book
management utility in 2003.
Devised to help you stay in
touch with people you
already know.
Thursday, March 19, 2009

44. marketar tscreative .com I M A G I N E T H AT. W E D O .
Plaxo/Pulse
Started as address book
management utility in 2003.
Devised to help you stay in
touch with people you
already know.
Share your content from other
sites with categories of people.
Thursday, March 19, 2009

45. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
Thursday, March 19, 2009

46. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
Thursday, March 19, 2009

47. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
Founded in 2004 by Marc Andreessen, founder of Netscape
Thursday, March 19, 2009

48. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
20 million page views per month.
Thursday, March 19, 2009

49. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
Source: CMS Wire, article by Eric Brown, 4/14/08
Thursday, March 19, 2009

50. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
Over 230,000 niche networks
from olive oil to web analytics
Source: CMS Wire, article by Eric Brown, 4/14/08
Thursday, March 19, 2009

51. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ning
Over 230,000 niche networks
from olive oil to web analytics
Used successfully by Seth Godin
to start a “tribe” for his
forthcoming book Tribes
Source: CMS Wire, article by Eric Brown, 4/14/08
Thursday, March 19, 2009

52. marketar tscreative .com I M A G I N E T H AT. W E D O .
Micromedia
Thursday, March 19, 2009

53. marketar tscreative .com I M A G I N E T H AT. W E D O .
Micromedia
Thursday, March 19, 2009

54. marketar tscreative .com I M A G I N E T H AT. W E D O .
Micromedia
A social messaging utility for connecting in 140 characters or less.
Thursday, March 19, 2009

55. marketar tscreative .com I M A G I N E T H AT. W E D O .
Micromedia
Twitter
Thursday, March 19, 2009

56. marketar tscreative .com I M A G I N E T H AT. W E D O .
Why Twitter?
Thursday, March 19, 2009

57. marketar tscreative .com I M A G I N E T H AT. W E D O .
Why Twitter?
Real time reactions
Thursday, March 19, 2009

58. marketar tscreative .com I M A G I N E T H AT. W E D O .
Why Twitter?
Real time reactions
Track what’s being said (and
what isn’t) about you, your
clients, an industry
Thursday, March 19, 2009

59. marketar tscreative .com I M A G I N E T H AT. W E D O .
Why Twitter?
Real time reactions
Track what’s being said (and
what isn’t) about you, your
clients, an industry
PR Opportunities
Thursday, March 19, 2009

60. marketar tscreative .com I M A G I N E T H AT. W E D O .
I’m a vegetarian but I love Popeye’s Chicken Tweets
Thursday, March 19, 2009

61. marketar tscreative .com I M A G I N E T H AT. W E D O .
I’m a vegetarian but I love Popeye’s Chicken Tweets
Thursday, March 19, 2009

62. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cats who Twitter
Thursday, March 19, 2009

63. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cats who Twitter
Thursday, March 19, 2009

64. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cats who Twitter
A Message from Monkey_Cat
Thursday, March 19, 2009

65. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Most Popular Cat Ever!
Thursday, March 19, 2009

66. marketar tscreative .com I M A G I N E T H AT. W E D O .
Oscar
Thursday, March 19, 2009

67. marketar tscreative .com I M A G I N E T H AT. W E D O .
Angel the Cat Tweets:
Thursday, March 19, 2009

68. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cool Cats to Follow on Twitter
Thursday, March 19, 2009

69. marketar tscreative .com I M A G I N E T H AT. W E D O .
Cool Cats to Follow on Twitter
Thursday, March 19, 2009

70. marketar tscreative .com I M A G I N E T H AT. W E D O .
Life Streams
Thursday, March 19, 2009

71. marketar tscreative .com I M A G I N E T H AT. W E D O .
Life Streams
Thursday, March 19, 2009

72. marketar tscreative .com I M A G I N E T H AT. W E D O .
Life Streams
Share Things on the Web with People You Know.
Thursday, March 19, 2009

73. marketar tscreative .com I M A G I N E T H AT. W E D O .
Life Streams
Friend Feed
Thursday, March 19, 2009

74. marketar tscreative .com I M A G I N E T H AT. W E D O .
Friend Feed.
Thursday, March 19, 2009

75. marketar tscreative .com I M A G I N E T H AT. W E D O .
Friend Feed.
More focus on content
aggregation.
Thursday, March 19, 2009

76. marketar tscreative .com I M A G I N E T H AT. W E D O .
Friend Feed.
More focus on content
aggregation.
Less focus on social
networks.
Thursday, March 19, 2009

77. marketar tscreative .com I M A G I N E T H AT. W E D O .
Friend Feed.
More focus on content
aggregation.
Less focus on social
networks.
Create your own “room”
and share it with only people
you select.
Thursday, March 19, 2009

78. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ping.fm makes updating social networks a snap!
Thursday, March 19, 2009

79. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ping.fm makes updating social networks a snap!
Support over 30 social
network and mobile
applications.
Thursday, March 19, 2009

80. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ping.fm makes updating social networks a snap!
Support over 30 social
network and mobile
applications.
Update content once.
Thursday, March 19, 2009

81. marketar tscreative .com I M A G I N E T H AT. W E D O .
Ping.fm makes updating social networks a snap!
Support over 30 social
network and mobile
applications.
Update content once.
Video distribution
coming soon.
Thursday, March 19, 2009

82. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blogging
Thursday, March 19, 2009

83. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blogging
Thursday, March 19, 2009

84. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blogging
Our Blog, Conversations with Juice
Thursday, March 19, 2009

85. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
Thursday, March 19, 2009

86. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
Thursday, March 19, 2009

87. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Thursday, March 19, 2009

88. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Brand or product reviews. Things they love. Stuff they hate.
Thursday, March 19, 2009

89. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Brand or product reviews. Things they love. Stuff they hate.
Company information
Thursday, March 19, 2009

90. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Brand or product reviews. Things they love. Stuff they hate.
Company information
Gossip
Thursday, March 19, 2009

91. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Brand or product reviews. Things they love. Stuff they hate.
Company information
Gossip
Categories: Personal-79%. Professional-46%. Corporate-12%.
Thursday, March 19, 2009

92. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Brand or product reviews. Things they love. Stuff they hate.
Company information
Gossip
Categories: Personal-79%. Professional-46%. Corporate-12%.
Source: eMarketer, May 2008
Thursday, March 19, 2009

93. marketar tscreative .com I M A G I N E T H AT. W E D O .
Who’s Blogging and What are they Blogging About?
22.6 million US bloggers in 2007 – 12% of population
94.1 million blog readers in 2007 – 50% of Internet users
Brand or product reviews. Things they love. Stuff they hate.
Company information
Gossip
Categories: Personal-79%. Professional-46%. Corporate-12%.
Source: eMarketer, May 2008
Thursday, March 19, 2009

94. marketar tscreative .com I M A G I N E T H AT. W E D O .
Technorati Top Blogs
Pop Culture Social Media/Tech
http://technorati.com/blogs/gawker.com http://technorati.com/blogs/
www.chrisbrogan.com
http://technorati.com/blogs/scobleizer.com
http://www.techcrunch.com/
Politics/News
http://technorati.com/blogs/www.salon.com/
opinion/greenwald
Corporate
http://fastlane.gmblogs.com/
http://www.englishcut.com/
http://www.ottergroup.com/
Thursday, March 19, 2009

95. marketar tscreative .com I M A G I N E T H AT. W E D O .
Bloggers’ Influence on Purchasing
Source: Study by Ketchum and the
University of Southern California’s Annenberg Strategic PR Center
Thursday, March 19, 2009

96. marketar tscreative .com I M A G I N E T H AT. W E D O .
Bloggers’ Influence on Purchasing
Nearly one-quarter of consumers read blogs for buying decisions.
Source: Study by Ketchum and the
University of Southern California’s Annenberg Strategic PR Center
Thursday, March 19, 2009

97. marketar tscreative .com I M A G I N E T H AT. W E D O .
Bloggers’ Influence on Purchasing
Nearly one-quarter of consumers read blogs for buying decisions.
44% of consumers read consumer reviews and comments
Source: Study by Ketchum and the
University of Southern California’s Annenberg Strategic PR Center
Thursday, March 19, 2009

98. marketar tscreative .com I M A G I N E T H AT. W E D O .
Bloggers’ Influence on Purchasing
Nearly one-quarter of consumers read blogs for buying decisions.
44% of consumers read consumer reviews and comments
26% of respondents use social networking sites, up from
17% in 2006.
Source: Study by Ketchum and the
University of Southern California’s Annenberg Strategic PR Center
Thursday, March 19, 2009

99. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
Source: eMarketer, May 2008
Thursday, March 19, 2009

100. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
Source: eMarketer, May 2008
Thursday, March 19, 2009

101. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
77% comment on other blogs
Source: eMarketer, May 2008
Thursday, March 19, 2009

102. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
77% comment on other blogs
73% list blog on Google
Source: eMarketer, May 2008
Thursday, March 19, 2009

103. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
77% comment on other blogs
73% list blog on Google
68% tag blog posts
Source: eMarketer, May 2008
Thursday, March 19, 2009

104. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
77% comment on other blogs
73% list blog on Google
68% tag blog posts
64% link to other blogs in hope of reciprocity
Source: eMarketer, May 2008
Thursday, March 19, 2009

105. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
77% comment on other blogs
73% list blog on Google
68% tag blog posts
64% link to other blogs in hope of reciprocity
52% get listed on blog directory: Ask.com.
Source: eMarketer, May 2008
Thursday, March 19, 2009

106. marketar tscreative .com I M A G I N E T H AT. W E D O .
Blog Traffic-Building Tools
83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more
77% comment on other blogs
73% list blog on Google
68% tag blog posts
64% link to other blogs in hope of reciprocity
52% get listed on blog directory: Ask.com.
Two-thirds use Google Analytics to monitor traffic
Source: eMarketer, May 2008
Thursday, March 19, 2009

107. marketar tscreative .com I M A G I N E T H AT. W E D O .
Podcasting
Thursday, March 19, 2009

108. marketar tscreative .com I M A G I N E T H AT. W E D O .
Podcasting
Our Podcast, Creative Juice
Thursday, March 19, 2009

109. marketar tscreative .com I M A G I N E T H AT. W E D O .
Podcasting
Our Podcast, Creative Juice
Thursday, March 19, 2009

110. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Thursday, March 19, 2009

111. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Thursday, March 19, 2009

112. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Structure
Thursday, March 19, 2009

113. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Structure
Audio Quality
Thursday, March 19, 2009

114. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Structure
Audio Quality
Big Picture to Pixel Thinking
Thursday, March 19, 2009

115. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Structure
Audio Quality
Big Picture to Pixel Thinking
Re-purpose Content
Thursday, March 19, 2009

116. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Structure
Audio Quality
Big Picture to Pixel Thinking
Re-purpose Content
Search Engine & Client
Optimization
Thursday, March 19, 2009

117. marketar tscreative .com I M A G I N E T H AT. W E D O .
7 Secrets of Podcasting Like a Pro
Purpose
Structure
Audio Quality
Big Picture to Pixel Thinking
Re-purpose Content
Search Engine & Client
Optimization
PR Opportunity
Thursday, March 19, 2009

118. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Podcasts
Thursday, March 19, 2009

119. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Podcasts
Mignon Fogarty’s popular Quick and
Dirty Tips for Good Writing
Thursday, March 19, 2009

120. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Podcasts
Mignon Fogarty’s popular Quick and
Dirty Tips for Good Writing
Mike Duncan’s impressive narration
on The History of Rome
Thursday, March 19, 2009

121. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Podcasts
Mignon Fogarty’s popular Quick and BBC Radio’s In Our Time
Dirty Tips for Good Writing
Mike Duncan’s impressive narration
on The History of Rome
Thursday, March 19, 2009

122. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Podcasts
Mignon Fogarty’s popular Quick and BBC Radio’s In Our Time
Dirty Tips for Good Writing
The Mayo Clinic’s Medical Edge
Mike Duncan’s impressive narration
on The History of Rome
Thursday, March 19, 2009

123. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Podcasts
Mignon Fogarty’s popular Quick and BBC Radio’s In Our Time
Dirty Tips for Good Writing
The Mayo Clinic’s Medical Edge
Mike Duncan’s impressive narration
Ira Glass hosting NPR’s This
on The History of Rome
American Life
Thursday, March 19, 2009

124. marketar tscreative .com I M A G I N E T H AT. W E D O .
Good Enough
to Tell a Friend.
Thursday, March 19, 2009

125. marketar tscreative .com I M A G I N E T H AT. W E D O .
Roanoke College on Facebook.
Video Good Enough to be Viral
Thursday, March 19, 2009

126. marketar tscreative .com I M A G I N E T H AT. W E D O .
Bigby Bob Coffee.
Another Video Good Enough to be Viral
Thursday, March 19, 2009

127. marketar tscreative .com I M A G I N E T H AT. W E D O .
Freshman in the Kitchen
Thursday, March 19, 2009

128. marketar tscreative .com I M A G I N E T H AT. W E D O .
Freshman in the Kitchen
Thursday, March 19, 2009

129. marketar tscreative .com I M A G I N E T H AT. W E D O .
What We’ve Learned
so You Don’t Have To.
Thursday, March 19, 2009

130. marketar tscreative .com I M A G I N E T H AT. W E D O .
New Marketing Criteria.
Would You Tell a Friend? And Why?
Thursday, March 19, 2009

131. marketar tscreative .com I M A G I N E T H AT. W E D O .
New Marketing Criteria.
Would You Tell a Friend? And Why?
Less About Marketing Push
Thursday, March 19, 2009

132. marketar tscreative .com I M A G I N E T H AT. W E D O .
New Marketing Criteria.
Would You Tell a Friend? And Why?
Less About Marketing Push
All About Marketing that Gets Picked Up
Thursday, March 19, 2009

133. marketar tscreative .com I M A G I N E T H AT. W E D O .
New Marketing Criteria.
Would You Tell a Friend? And Why?
Less About Marketing Push
All About Marketing that Gets Picked Up
They Need to Know
Thursday, March 19, 2009

134. marketar tscreative .com I M A G I N E T H AT. W E D O .
New Marketing Criteria.
Would You Tell a Friend? And Why?
Less About Marketing Push
All About Marketing that Gets Picked Up
They Need to Know
It’s Remarkable. It’s Authentic. It’s Trustworthy. It’s Human.
Thursday, March 19, 2009

135. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Thursday, March 19, 2009

136. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift.
Guide to the Digital Revolution
Thursday, March 19, 2009

137. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift.
Guide to the Digital Revolution
Media Post Publications
Free e-news on all things Internet
Thursday, March 19, 2009

138. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift.
Guide to the Digital Revolution
Media Post Publications
Free e-news on all things Internet
Peter Shankman’s (HARO)
www.helpareporter.com
Free daily e-mail about media
opportunities.
Thursday, March 19, 2009

139. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift. Brian Solis’s Pitch Engine
Guide to the Digital Revolution Social media press release builder
& custom newsroom
Media Post Publications
Free e-news on all things Internet
Peter Shankman’s (HARO)
www.helpareporter.com
Free daily e-mail about media
opportunities.
Thursday, March 19, 2009

140. marketar tscreative .com I M A G I N E T H AT. W E D O .
Favorite Resources
Mark Glazer, Media Shift. Brian Solis’s Pitch Engine
Guide to the Digital Revolution Social media press release builder
& custom newsroom
Media Post Publications
MatchPoint. Subscription web
Free e-news on all things Internet
service. Analyzes key words in press
Peter Shankman’s (HARO) release. Spits out a list of journalists/
www.helpareporter.com bloggers who have written on the
Free daily e-mail about media topic. About $65/month.
opportunities.
Thursday, March 19, 2009

141. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Thursday, March 19, 2009

142. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools:
Thursday, March 19, 2009

143. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools:
Search.twitter.com
Thursday, March 19, 2009

144. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools:
Search.twitter.com
TweepSearch: Find bios and
location with key words.
Thursday, March 19, 2009

145. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools:
Search.twitter.com
TweepSearch: Find bios and
location with key words.
Mr. Tweet: Review your network
and tweets. Suggests new people,
new relevant tweets.
Thursday, March 19, 2009

146. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools:
Search.twitter.com
TweepSearch: Find bios and
location with key words.
Mr. Tweet: Review your network
and tweets. Suggests new people,
new relevant tweets.
TwitterCounter: Charts followers
for any user name.
Thursday, March 19, 2009

147. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools: TwitterFriends: Analytic tool to
identify relevant conversation
Search.twitter.com patterns.
TweepSearch: Find bios and
location with key words.
Mr. Tweet: Review your network
and tweets. Suggests new people,
new relevant tweets.
TwitterCounter: Charts followers
for any user name.
Thursday, March 19, 2009

148. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools: TwitterFriends: Analytic tool to
identify relevant conversation
Search.twitter.com patterns.
TweepSearch: Find bios and Qwitter: Emails you when
location with key words. someone un-follows you. (Ouch)!
Mr. Tweet: Review your network
and tweets. Suggests new people,
new relevant tweets.
TwitterCounter: Charts followers
for any user name.
Thursday, March 19, 2009

149. marketar tscreative .com I M A G I N E T H AT. W E D O .
More Favorite Resources
Twitter Tools: TwitterFriends: Analytic tool to
identify relevant conversation
Search.twitter.com patterns.
TweepSearch: Find bios and Qwitter: Emails you when
location with key words. someone un-follows you. (Ouch)!
Mr. Tweet: Review your network Flickr
and tweets. Suggests new people,
new relevant tweets.
TwitterCounter: Charts followers
for any user name.
Thursday, March 19, 2009

150. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups Guide
to the Social World
of Web 2.0
Thursday, March 19, 2009

151. marketar tscreative .com I M A G I N E T H AT. W E D O .
The Grown-ups The End.
Guide
to the Social World
or maybe just a new beginning.
of Web 2.0
Thursday, March 19, 2009