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2. Inquiries
Automated Qualified Leads
New Business Development Accepted Leads
Sales Generated
Opportunity
Sales Accepted
Opportunity
Sales Qualified Opportunity
3. Marketing Qualification
Inbound
New Business Development
Qualified Appointments
New Business Development
Generated Appointments
Won Business
Outbound
4. Sales Qualification
5. Close
1. Your CRM database
Target Accounts | Target Audience
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Demand Waterfall

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Sirius Decision - adjusted Demand Waterfall for Polderdijk Marketing

  • 1. 2. Inquiries Automated Qualified Leads New Business Development Accepted Leads Sales Generated Opportunity Sales Accepted Opportunity Sales Qualified Opportunity 3. Marketing Qualification Inbound New Business Development Qualified Appointments New Business Development Generated Appointments Won Business Outbound 4. Sales Qualification 5. Close 1. Your CRM database Target Accounts | Target Audience m e a s u r e c o n t r i b u t i o n m e a s u r e K P I & S L A $$$ ### Demand Waterfall