Here are some tips on how to do a Beer Store tasting. Breweries and Distributors can use store tastings to educate consumers and promote their beers.

1. PROMOTE BEER BRANDS WITH STORE
TASTINGS
www.BeverageTradeNetwork.com

2. • Beverage Trade Network.com is one of the world ‘s leading networks for
beverage, wine, spirits and beer importers, distributors, producers and
related companies. The company is based in Delaware, USA and is
developed by wine professionals who have accumulated a rich and varied
experience in this industry.
• For buyers, Our service allows retailers, distributors of the alcoholic and
non-alcoholic beverage industry to find the right supplier and brands that
add value to their portfolio.
• For sellers, Our service allows producers, distributors and other
professional companies of the alcoholic and non-alcoholic beverage
industry to easily locate and contact distributor and importers globally.
www.BeverageTradeNetwork.com

3. BeverageTradeNetwork.com strongly recommends small and medium size
companies to focus on more in store tastings instead of mass consumer
advertising. You can build brands by constantly doing store tastings.
www.BeverageTradeNetwork.com

4. Here are some tips on how to do a Beer Store tasting.
1. Put the Consumer First
Yes, your love for craft beer and your years of drinking it are impressive but
psst! they don’t really care about that. It may hurt to admit this, but the
tasting participants are there for themselves.
2. Keep it Brief
I learned a quick lesson. In the first round I thought it would be cool to share
some information about the brewmaster behind the brand. In Round 2 I just
talked about the beer before them.
www.BeverageTradeNetwork.com

5. 3. Keep Your Taste (and BJCP’s taste guidelines) to Yourself
Just give the basics such as style, ABV, and IBU while pouring samples.
Maybe a little history about the style. Some of it is colorful. Let them tell you
what they taste. Taste is an individual experience. Go around the table to
have them share what they tasted or felt.
Also, the simple power of suggestion could have them tasting chocolate in a
pilsner if you said chocolate before they tasted it. If the brain can recall what
that adjective tastes like, it will make that connection no matter what is
actually being tasted.
www.BeverageTradeNetwork.com

6. 4. What’s Wrong With a “Gateway” Brand?
Their could be craft beer virgins in the crowd. Do you want to lose them on that
first sip? Unless you know that your group is experienced with the more
challenging styles of craft beer use a brand that is known for presenting a balanced
beer. Gateway brands have a significant role to play in continuing to convert macro
drinkers over to craft.
And no IPAs please! Only have IPA tastings for known IPA lovers.
www.BeverageTradeNetwork.com

7. 5. Build Upon the Momentum
If a participant is obviously excited about a new style he or she has
discovered, take the opportunity to recommend other brands that will slightly
expand upon that taste preference. Provide a written recommendation. Be
careful not to try to extend it too far though. Plus it may give them more
confidence in going it alone to buy new beers at their local liquor store.
www.BeverageTradeNetwork.com

8. Strike while the mash is hot! Otherwise, they will go home and settle into an old routine
and we may lose that potential new craft beer fan.
Lastly - thank the retailer to give you the opportunity.
The article is written by:
Joe Callender - Founder, CraftBeerCoach.com and an Official Craft Beer Coach of
BTN helping BTN Gold Member Breweries promote
Learn More here on how we can help Breweries grow their distribution […]
continue reading
www.BeverageTradeNetwork.com