1. Un-Social
Media
- 4 -
Social
Professionals

2. As a Texas REALTOR®, you know that the Internet has completely changed the way our buyers and
sellers search for properties and seek information. Which means the rules of marketing and promotion
in real estate have changed as well. If you’re going to keep up, you need to update your marketing
strategies. You MUST market online. ~ John Gromly, VP, Communications & Marketing, TAR
NAR Home Buyer and Seller Generational Reports 2015 - Highlights
• Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all Baby
Boomers combined.
• Gen Y also has the largest share of first-time buyers at 68 percent.
• Among all generations of home buyers, the first step in the home buying process is looking online
for properties for sale.
• Younger generations of buyers typically find the home they purchase through the internet, while
older generations of buyers first found the home they purchased through their real estate agent.

3. "Entrepreneurs, and would-be
entrepreneurs, have got to be
part of our finding a 21st-century
sweet spot."
~ Bill Clinton, 42nd President
Inc. Magazine, September 2015

6. Inc. Magazine, September 2015

7. HootSuite • Social Media Management
Platform
• Manage up to 3 social media
accounts for free
• More access with paid
subscription
• Analytics for Who Follows
you and For Who you Follow
• Allows you to Schedule
Posts in the Future

8. Facebook
A virtual rolodex/phone book
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/

9. http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.businessinsider.com/mark-zuckerberg-early-management-tactics-and-temper-2014-8

10. Facebook (Business Page)
http://blog.hubspot.com/blog/tabid/6307/bid/33571/12-Revealing-Marketing-Stats-About-Facebook-for-Business.aspx

11. http://www.jeffbullas.com/2014/07/29/25-facebook-facts-and-statistics-you-should-know-in-2014/

12. LinkedIN

13. HAR Client Experience Rating
• Use this Rating System
in conjunction with
LinkedIN
• LinkedIn allows for
Reviews from Colleagues
• Client Experience
allows for Reviews from
Past Clients

14. Twitter
http://visual.ly/10-surprising-twitter-statistics-infographic

15. YouTube

16. http://www.aztekweb.com/blog/post/Should-You-Create-a-Branded-YouTube-Channel-For-Your-Business.aspx

17. Google +

18. Instagram
• Great for Photo Sharing
• #HashTags
• Not real wordy like Facebook can be
• Lets your photos tell the story

19. PinteRest

20. #theHashTag
• A hashtag is a type of label or metadata tag used on social network and
microblogging services which makes it easier for users to find messages
with a specific theme or content.
• For example, on the photo-sharing service Instagram the hashtag #bluesky
allows users to find images that have been tagged as containing the sky
https://en.wikipedia.org/wiki/Hashtag

21. #theHashTag (the Good)
http://www.howtohashtag.com/

22. #theHashTag (the Bad)