Finding the Perfect Clients was a webinar offered by FreelancingSuccess.com. In this session, I talk about how to define the perfect client and then how to find them for your freelancing business.

2. The Perfect Client Exists!

3. Not all clients are clients from hell. We’ve spent way
too much time on the horror stories.

4. And unlike Bigfoot, the Perfect Client has been
discovered. His name is Rick.

6. (THIS IS NOT RICK)

7. A custom logo. A new pricing perspective.
And a perfect story.

8. Rick was my first perfect client. He also became a
close friend and investor in my business.

9. There are plenty of perfect clients out there just
waiting for you to work with them. Go find them!

10. Finding the Perfect Clients

11. Another great story. A River Runs Through It.

12. If you want to catch the big fish,
you have to think like them.

13. First Step: Defining Your Perfect Client

14. Defining the perfect client is a lot like catching the big fish. You have to think
like them.
• Sit down and map out what your perfect client looks like.
• What do they value?
This could be your expertise, humor, knowledge of an industry, etc.
• What type of work do you want to do?
• What qualities or values should your client have?
• What does their financial perspective look like? Are they cheap or willing to invest.
Remember that all clients are not created equal and it may take some time to
clearly define and find the ones you want to work with!

15. Second Step: Finding Your Perfect Client

16. It’s important to gain an understanding of how your
perfect client thinks.

17. If you want to find your perfect client, get in their minds and think like them.
• Where do they like to hang out?
• Who are their colleagues and friends?
• What are their behaviors, lingo, or culture?
• How do they search for people with your skills or talents?
• When is the best time to approach them?
Do whatever you can think of within reason (no stalkers please) to build a
relationship with them.
And remember that people congregate like fish do!

18. Tips for finding and engaging perfect clients:
• Connect with people on LinkedIn, Google+, and Twitter. Be consistent!
• Blog on topics that benefit your potential clients.
• Comment on blogs that are influential with your perfect clients.
• Serve at events or venues that center on people you want to reach.
• Ask for referrals from friends or families if they have the connections.
• Volunteer in forums and membership sites. People will notice you.
• Attend community events or conferences to connect with potential clients.
• Speak at local or global venues.
• DO GREAT WORK AND GET VALUABLE WORD OF MOUTH!

19. Keeping Perfect Clients
Happy IS Important!

20. For whatever reason, our culture places a low
emphasis on keeping existing clients
or customers happy.

21. (Ahem, CABLE COMPANIES!)

22. More focus is placed on courting a new customer
than keeping an existing one satisfied and happy.

23. Once you court or win a new client, you should
invest in the relationship and build it. Don’t give up
after the honeymoon and excitement is over.

24. It’s easier to keep an existing client happy
than winning a new one.
Cliche maybe, but definitely true and effective.

25. BESIDES...
Why work hard at finding a perfect client only to
convince them to go elsewhere?

26. Some great ways to keep perfect clients happy:
• Always make sure they are a priority. Never sacrifice them for a new sale.
• Always fulfill your promises to them. If you can’t, be honest.
• Always look out for their best interest. Be a company of integrity.
• Always excel in the small stuff ... like be ON time and respond promptly!
• Always be thankful for their business. Show your appreciation.

27. Your goal as a freelancer or consultant should
always be on finding and keeping the perfect clients.
ALWAYS!

28. Questions and Answers