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Principles of Good Logo Design
- 1. Jake Van Ness Graphic Designer and Design Consultant Principles of Good Logo Design
- 3. Jake Van Ness & is... a graphic designer design consultant
- 5. 15 years in print and design
- 6. 15 years in print and design Full time independent designer since 2010
- 7. 15 years in print and design Full time independent designer since 2010 5 time American Graphic Design Award Winner
- 8. 15 years in print and design Full time independent designer since 2010 5 time American Graphic Design Award Winner Provide marketing and design SOLUTIONS
- 9. 15 years in print and design Full time independent designer since 2010 5 time American Graphic Design Award Winner Provide marketing and design SOLUTIONS Logo / Identity Brochures Manuals Business Cards Postcards Magazines Direct Mailers Menus Websites
- 10. LOGO DESIGN A logo is the MOST IMPORTANT part of your business brand
- 11. A Logo... makes you stand out to your consumers
- 12. A Logo... makes you stand out to your consumers presents professionalism
- 13. A Logo... makes you stand out to your consumers presents professionalism is a summary of your entire BRAND
- 14. LOGO vs BRAND
- 15. LOGO vs BRAND LOGO = Identifies a business in its simplest form via the use of a symbol or mark. BRAND = The perceived emotional image of a company as a whole.
- 16. BUSINESS NAME
- 21. Types of Logos Symbol or Icon Easy to remember simple but bold
- 22. Types of Logos Symbol or Icon Easy to remember simple but bold
- 23. Types of Logos Symbol or Icon Easy to remember simple but bold
- 24. Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
- 25. Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
- 26. Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
- 27. Types of Logos Symbol or Icon Easy to remember simple but bold Word Mark simple use of typography spells out business or brand
- 28. Types of Logos Letter Mark Initials of a business or brand complicated or long names
- 29. Types of Logos Letter Mark Initials of a business or brand complicated or long names
- 30. Types of Logos Letter Mark Initials of a business or brand complicated or long names
- 31. Types of Logos Letter Mark Initials of a business or brand complicated or long names Emblem encased designed more detailed, complicated
- 32. Types of Logos Letter Mark Initials of a business or brand complicated or long names Emblem encased designed more detailed, complicated
- 33. Types of Logos Letter Mark Initials of a business or brand complicated or long names Emblem encased designed more detailed, complicated
- 34. Types of Logos Combination Mark flexibility to use both icon and text or each individually each piece looks as good as the whole
- 35. Types of Logos Combination Mark flexibility to use both icon and text or each individually each piece looks as good as the whole
- 36. Types of Logos Combination Mark flexibility to use both icon and text or each individually each piece looks as good as the whole
- 37. Logo Color Theory Color is one of the MOST IMPORTANT elements of a logo
- 38. Logo Color Theory Color is one of the MOST IMPORTANT elements of a logo Color appeals to our subconscious senses and influences our decisions
- 40. Logo Color Theory Excitement, Youthful, Bold
- 41. Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence
- 42. Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth
- 43. Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope
- 44. Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope Energy, Playful, Cheerful
- 45. Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope Energy, Playful, Cheerful Creative, Wisdom, Royalty
- 46. Logo Color Theory Excitement, Youthful, Bold Trust, Loyalty, Confidence Life, Renewal, Growth Warmth, Clarity, Hope Energy, Playful, Cheerful Creative, Wisdom, Royalty Balance, Respect, Formal
- 54. Logo Typography Avoid commonly used fonts Arial Helvetica Comic Sans Times New Roman
- 55. Logo Typography Careful with scripts at small sizes Script Script Script Harder to read Can you read this?
- 56. Logo Typography Font needs to fit the overall feel of a business
- 57. Logo Typography Font needs to fit the overall feel of a business OR
- 58. K.I.S.S. Theory
- 63. Logo Consistency Keep colors, fonts and proportions the same across all marketing products Train staff and ICs the proper use and display of a business logo Consistency breeds recognition
- 64. Remember... Your logo is the FIRST IMPRESSION of your business!
- 65. Case Study
- 66. Case Study Smart Level Construction Business Cards
- 67. Case Study Smart Level Construction Postcard Direct Mailer
- 68. Case Study Smart Level Construction Signage and Vehicles
- 69. Case Study
- 70. Case Study Philly Pet Care Business Cards
- 71. Case Study Philly Pet Care Business Card Magnets
- 72. Case Study Philly Pet Care Postcards
- 74. 5 Keys to A Strong Logo 1. Simple 2. Memorable 3. Timeless 4. Versatile 5. Appropriate
- 75. Jake Van Ness Graphic Designer and Design Consultant jake@graphicprecision.com www.graphicprecision.com facebook.com/graphicprecision 518-232-8695