Professional Communication - Introduction

1. Professional
Communication
LESSON#01
INTRODUCTION
BY JAIME ALFREDO CABRERA
ALBUKHARY INTERNATIONAL UNIVERSITY
SLH1013 - Professional English
Tuesday, October 29, 2013

2. Communication?
But my major is Business!
I need to spend more time on my
IT coursework and homework!
I want to be focus in
Accounting...
My heart is in Finance... not in
Communication!

3. Why, oh why?
Communication is something
we have been doing all of our
lives… so why …?

4. Why, oh why?
… why do we spend
significant effort in a
University-level course on
communication?

5. One REASON WHY
PROFESSIONAL COMMUNICATION

6. Employers of
business, IT, accounti
ng, or finance
graduates …

7. … when asked what
they look for in new
employees …

8. … nearly
unanimously list
communication skills
as a top priority.

9. OTHER REASONS WHY
PROFESSIONAL COMMUNICATION

10. Graduates of
computer
science, business, fina
nce, or accounting
need good
communication skills
because…

11. They need to
communicate well
with customers …

12. … to understand and
meet customer needs.

13. They need to
communicate with
project sponsors …

14. … to fully understand
project inputs and
constraints.

15. They need to clearly
communicate their
designs to the project
sponsors.

16. One More Time
Graduates of
IT, management, business, finance, or
accounting need good communication
skills to:
Clearly communicate with sponsors
Fully understand inputs & constraints
Understand & meet clients needs
Communicate well with customers

17. More Important
They need to be effective in:
Finding a job
Keeping a job
Convincing others to act or
believe
Teaching others how to do
something
Entertaining others

18. They need to
communicate well
with colleagues …

19. … and with team
members from other
fields of expertise …

20. … to productively
complete team tasks
…

21. … and to derive
maximum benefit
from teamwork.

22. One More Time
To complete team tasks to
derive the maximum benefit
from teamwork, one must
communicate with colleagues
and team members from
other fields of expertise.

23. SOMETHING TO THINK
ABOUT
PROFESSIONAL ENGLISH

24. If it seems that you are
using too much effort
or time on your
communication course
...

25. … at the expense of
your other
courses, consider this:

26. Even the most
innovative, valuable, a
nd important technical
work of the decade…

27. … if inadequately
communicated…

28. ...will never be
implemented, or even
recognized.

29. On the other hand…

30. … flawed technical
work that is wellcommunicated…

31. … even if it is flawed …
can be improved, can
be evaluated… and can
ultimately be
implemented.

32. … and can ultimately
be implemented.

33. One More Time...
Flawed technical work that
is well-communicated can
be improved, can be
evaluated and can
ultimately be
implemented.

34. USE WHAT YOU KNOW
EXERCISE: TAKE A FEW MINUTES

35. Give some examples
where poor
communication
resulted in…

36. 1. A problem was not
solved

37. 2. A problem’s
solution was
delayed, or

38. 3. A poorer-quality
solution than possible
was implemented.

39. One More Time
Poor communication resulted in
Not solving of a problem,
Delay of a solution, or
Implementation of poorerquality solution than
possible

40. Source
Adapted by Jaime Alfredo Cabrera from
McNeill, Bellamy & Burrows, Introduction
to Engineering Design, 2000.

41. Professional
Communication
LESSON #02
IMPORTANCE OF THE COURSE
SLH1013 - Professional English
Tuesday, October 29, 2013