Professional Communication 04 - The Eight Elements
1. Professional
Communication
LESSON #04
THE 8 ELEMENTS OF
PROFESSIONAL
COMMUNICATION
BY JAIME ALFREDO CABRERA
ALBUKHARY INTERNATIONAL UNIVERSITY
SLH1013 - Professional English
Tuesday, October 29, 2013
3. INFORMATION VS DATA
What is Communication?
Communication is the transfer of information from
sender to receiver.
If there is no transfer of information, then there is
no communication.
Another word for information is data. There is a
slight difference in meaning.
Data is the content of the message that is sent.
Information is the meaning that is received.
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
4. TYPES OF INFORMATION or DATA
Data is anything that can be sensed
Data or information is anything that is absorbed by the
senses:
text, images, sounds, actions, colors, smells, shapes, s
izes, textures, or movement.
Visual data:
words, images, movements, spaces, colors, shapes, si
zes
Audio data: sounds, silence
Olfactory data: smells, lack of smells
Tactile data: texture, touch, pressure
Other sensory data: taste, pain, pleasure
Psychological data: empathy, anger,
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
9. COMMUNICATION PROCESS
SENDER RECEIVER MESSAGE FEEDBACK
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
11. ELEMENTS of COMMUNICATION
Data or information is anything that is in the
message that is sent by a sender.
The tool used for transferring data is called
media or medium of communication.
Data transfer can be complete, partial, or
zero.
Anything that prevents complete data
transfer is called noise, interference, or
intervening variable.
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
12. Key Elements of Communication
100% TRANSFER
RECEIVER
SENDER
PARTIAL TRANSFER
SENDER
INTERFERENCE
RECEIVER
ZERO TRANSFER
SENDER
FLG 123: PROFESSIONAL COMMUNICATION
INTERFERENCE
mr.jaime.aiu@gmail.com
RECEIVER
Albukhary International University
14. TYPES OF INTERFERENCE
Interference is data that prevents 100% effectiveness
of communication
Environmental interference can be distractions or
message blockers, message distorters
Sender interference can be projection, misleading
input
Receiver interference can be resistance, sensory
challenge
Message content interference can be incorrect,
incomplete, or
Message format interference can be
Medium interference can be
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
16. PROFESSIONAL COMMUNICATION: 17 COMPONENTS
8
1
ELEMENTS
SENDER
COMPONENTS
or SOURCE
STEPS
7
DETERMINERS
FEEDBACK
QUESTIONS
2
MESSAGE
6
INTENDED
MEANING
RECEIVED
8
CONFIRMATION
5
3
RECEIVER
MEDIUM
4
CHANNEL
SLH1013 - Professional English
18. EXERCISE
Identify the Message, the Sender, and the
Receiver
A boy is writing a note to
his friend.
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
19. EXERCISE
Identify the Message, the Sender, and the
Receiver
A girl uses a mirror to
arrange her hair.
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
20. EXERCISE
Identify the Message, the Sender, and the
Receiver
A man inhales to smell the
aroma of a fresh cup of
coffee.
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
21. EXERCISE
Identify the Message, the Sender, and the
Receiver
A doctor listens to music on
the radio.
FLG 123: PROFESSIONAL COMMUNICATION
mr.jaime.aiu@gmail.com
Albukhary International University
The words “information” and “data” are __. Synonyms Homonyms Antonyms AcronymsData is the ___ of the message that is sent. content meaning significance translation effectInformation is the ___ that is received. content meaning significance translation effect
Information has meaning, but data has no meaning. True FalseSmell is one type of information if it has no meaning. True FalseOlfactory data becomes information only when the receiver finds meaning in the smell. True FalseThe shape of an object is only data if the viewer does not understand the meaning of that shape. True False
A symbol is ___ compared to a graphic. Faster to understand Simpler to understand More accurate More meaningful More complicatedA graphic is ___ than a symbol. Faster to understand Simpler to understand More accurate More meaningful More complicated
For 100% transfer to happen in communication, there should be ___ elements. Five Four Three Six SevenThe communication transfer process begins with the ___ . Sender Message Receiver Feedback ConfirmationThe communication transfer process ends with the ___ . Sender Message Receiver Feedback Confirmation
Noise is any interference that distorts, changes, or stops the process of message ___. Transfer Creation Sending Receiving Sender Receiver
When a boy is writing a note to a friend, the data is ___ and ___. Textual and visual Auditory and Tactile Sensory and friendlyWhen a boy is writing a note to a friend, the friend is the ___. Receiver Sender Message Medium Confirmation FeedbackWhen a boy is writing a note to a friend, the boy is the ___. Receiver Sender Message Medium Confirmation Feedback