The document proposes spring 2011 European tours for Quest Specialty Travel that focus on significant experiences while preserving the company's values and pricing tours reasonably. The tours aim to provide low-cost, educational experiences using local transportation and guides, with meaningful cultural exchanges and consideration for different physical abilities. Focus group data was analyzed and trends considered in developing a proposed Mediterranean Islands Bike Tour of Mallorca, Spain.

1. Spring 2011 European Tours
Proposal
Ellen Latsky
Tour Developer-Europe
Quest Specialty Travel
"Explore with us...learn from the world"

2. Tour Development Goals
 Focus on
significant
experiences
◦ Preserve QST
values
 Price tours
reasonably
 Create learning
opportunities
◦ Offer local guides
◦ Provide experts

3. Tour Strategy Objectives
 Provide low cost tours
◦ Use local transportation
 Provide educational experiences
◦ Have meaningful cultural exchanges
◦ Utilize local knowledge of geopolitical
history
 Provide tours for different physical
abilities
Aim
Highe
r

4. Focus Group Data Analyzed
TRENDS
MAJOR
FINDINGS
CONCLUSIONS

5. Mediterranean Islands
Bike Tour
Mallorca Spain
A view of the beach along the north side
of Mallorca near the village of Alcudia.