The platform and ecosystem strategy of Windows 8
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The platform and ecosystem strategy of Windows 8
- 1. Windows 8 Platform ------------------------ Multiscreen Mobile App Platform 김재우, Technology Evangelist Developer & Platform Evangelism Microsoft Korea November 2012
- 2. Multiscreen Arena Device + Service Service Device
- 3. Multi-Device Arena 2+1 Smart Connected Device Press Release, IDC 2Q12 “Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”
- 5. Dual Personality Phone, PC and Tablet Since the epoch of PC Age Consumer Enterprise Worker
- 6. Life > Work Consumer App Ecosystem Consumer • Smart Phone 59% < 63% by 2016 +15.8% by year • Tablet 10% < 13% by 2016 4.2%+ for Business Use • PC 31% > 24% by 2016 Smart Connected Device Press Release, IDC 2Q12 “Shipments To Grow By 14% Annually Through 2016, Led by Tablets & Smartphones”
- 7. Work > Life LOB App Ecosystem • Desktop OS Share Windows 90% (XP, Vista, 7, 98) Enterprise Worker Mac 9%, Linux 1% • Business Scale in # Units # Units Since Launch of Windows 7 as of March 2012, IDC
- 8. Dual Personality = Life + Work Dual Ecosystem Consumer App Enterprise App Ecosystem Ecosystem
- 9. Dual Personality =“Hybrid” App Ecosystem Consumer and LOB Apps Consumer App Enterprise App Ecosystem Ecosystem
- 10. Multiscreen Complexity Device + Service App Stores, public & private services Multiple Identities & Access Control 3+2 3+ Apps Platforms
- 11. Multiscreen Complexity Roaming Services App Async local Temp Roaming Apps Platforms
- 12. Multiscreen Complexity Security Service Context Context Change Security Barrier Device Context
- 13. Multiscreen App App = Views + Service
- 14. Hybrid Store Public Store Self-Service Portal Management (SSP) Infrastructure Cloud Tablet LOB Apps Public Apps Desktop
- 15. LOB App PoS Systems Product Catalogs Workflow Management Dashboards Monitoring and Field Apps Action
- 16. New App Developer Ecosystem
- 17. HTML5 The Promise “The impacts of mobile fragmentation are steadily growing” IDC 2013, Appcelerator & DC Mobile App • OS Developer survey report • OS iterations • Development Environments “HTML5 will be a major force in • Programming Skills the mobile app..” • Hardware Implementations “The Appification of Everything Goes Global,” • Distributions Worldwide and U.S. Mobile Applications • Business Policies Download and Revenue 2012–2016 Forecast, May 2012
- 18. App Market Top App Categories iPhone and iPad 2012 - AppTRAX Heat Map App Categories likely to be impacted by HTML5 App Ecosystem Opportunities, JULY 2012, Strategy Analytics Insight
- 19. HTML5 in Windows From Zero to Rich View XAML HTML5 C C# HTML5 C++ VB controller Mode C C# Internet C++ VB WinJS Explorer WinRT APIs System services Communication Graphics & Devices & & data media printing .NET Internet Explorer Win32 Silverlight Application model Core Windows Core OS Services
- 20. The Platform Strategy of Windows 8 Dual Personality View XAML HTML5 C C# HTML5 C++ VB controller Mode C C# Internet C++ VB WinJS Explorer WinRT APIs System services Communication Graphics & Devices & & data media printing .NET Internet Explorer Win32 Silverlight Application model Core Windows Core OS Services
Hinweis der Redaktion
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
- PoS Systems – Retail stores and even airline cashless cabins are building LOB apps so that CSRs can help customers through their entire buying and checkout process without leaving the customer’s side. These partners were looking to run their systems on different form factor and wanted to ensure that the app does not consume huge resources so that the device has extended battery life without the need to plug in.Catalog Management – Partners across different sectors are looking to provide a more interactive selling process by providing access to sales and marketing material to field sales employees via broadband connections on a tablet device. Touch first, immersive and fast and fluid nature of the metro style apps is perceived as more intimate that can provide a more advanced, yet personable experience with the customers.Dashboards – To improve productivity partners are building LOB apps with rich reporting and charting capabilities that can be used for consuming vast amounts of data and acting quickly on it. Live tiles, notifications, search and share capabilities of metro style apps are immensely useful to these executives so they get updates in real time and act upon it.Workflow Management – Examples here are manufacturing company using it for assembly line supervision or construction company using it for inspection and coordination of various construction activities. Monitoring and Action: We have an auto company whose racing division is using a metro style app so that pit crew can monitor and configure the car characteristics for optimum performance. We also have a Oil and natural Gas company which is building a metro style app to run various simulations, read the outputs and decide on the drilling processes. Security, performance and touch first experience of the metro style apps were particularly important to these partners.
- [Intro Slide/Backdrop]We are excited to have the opportunity to talk to you about Windows 8, the next version of Windows.Today we want to give you an overview of Windows 8 and discuss three topics and the impact they can have on your business:Discuss the scope of the opportunity – Windows’ unprecedented reachHighlight specific features Windows 8 features that will make your brand shine as a Windows 8 appIntroduce the Windows Store: a store on every device that supports multiple business models with the best economicsAt the end of this overview we would like to have a discussion about next steps and the ways we can partner together.
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together
- Contract charms are swiped in from the right side of screen (Edge UI)Global and application specific actionsApps interact with other apps’ APIs to work seamlessly together