The slides were shared during the webinar on 5th Oct 2011 on "Why crowdsource design needs" for SMEs and startups.

1. © 2011 | www.jademagnet.com “ Why crowdsource your design needs?” Webinar - 5 th Oct 2011 Presenters – Sitash and Manik, Co Founders, Jade Magnet

3. © 2011 | www.jademagnet.com Where we are Number of brands Number of providers Number of Account Managers 40+ 425 200+ 4500 34 12+ Number of projects delivered 95+ 1000+ Per month Total Above numbers include global numbers with presence in India, Australia, UK, US, Middle East, APAC

4. © 2011 | www.jademagnet.com How does the market look like? Restaurant needs launch advertising Start-up needs a new brochure Large FMCG needs fresh ideas Market Research firm Small agency. 2-3 people Media space owner results $ $ campaign ideas $ To the target audience Friend’s friend who designs Small agency Printer Ideas & designs ideas $ $ Final printed brochure In-house creative team Large agency Market Research firm Technology team(s) Printer / fabricator $ $ Same old ideas People’s inputs $ Internet campaign $ material ideas

5. © 2011 | www.jademagnet.com How does the market look like? Restaurant needs launch advertising Start-up needs a new brochure Large FMCG needs fresh ideas Market Research firm Small agency. 2-3 people Media space owner results $ $ campaign ideas $ To the target audience Friend’s friend who designs Small agency Printer Ideas & designs ideas $ $ Final printed brochure In-house creative team Large agency Market Research firm Technology team(s) Printer / fabricator $ $ Same old ideas People’s inputs $ Internet campaign $ material ideas Interaction with multiple stakeholders

6. © 2011 | www.jademagnet.com Model is the solution It’s difficult to source creative skills Access to unlimited creative talent Cost-quality tussle Quality available at multiple price points On-the-ground execution is disconnected from generation of creative solutions Ecosystem has end-to-end solution providers

7. © 2011 | www.jademagnet.com Creative talent Pain points Solutions 1. Finding the right talent 1. Access to 4500 designers 2. Cultural and industry understanding 2. Localized and vertically specialized designers 3. Portfolio selection 3. Prototype selection

8. © 2011 | www.jademagnet.com Cost quality tussle Only 32.8% of SMEs globally spent anything on marketing, rest invested on oversized sales force Only 19% SMEs invest 5-10% of revenues in marketing, another 19% dont invest anything, while remaining dont keep a track Most SMEs believe marketing is expensive & when done for less, quality is a constraint Ref: http://www.varjan.com/articles/1003-mar-setting-marketing-budget-for-optimised-client-acquisition.shtml

9. © 2011 | www.jademagnet.com Execution Most SMEs end up dealing with multiple stakeholders 1. Designer 2. Developer 3. Social Media 4. Printer Ref: http://www.problemsolving2.com/leadership/typesummary.htm

10. © 2011 | www.jademagnet.com Some data points Average number of logo design options Average number of iterations in websites Budget($) for Search Engine Optimization 300% 30% 50% 40% Number of designs for Print/OOH Advert 500% 5 15 10 5 300 180 3 15 Traditional Methods Crowdsourcing Average days taken to create a brochure 20 15

11. Website – www.jademagnet.com Sitash Srivastava – Co founder & CEO +91 – 9902433688 | sitash@jademagnet.com Manik Kinra – Co Founder & CMO +91 – 9986049185 | manik@jademagnet.com © 2011 | www.jademagnet.com NEXT EVENT – Webinar on “Account Manager Speaks” 10 OCT – 1600 hrs IST. Register at http://bit.ly/mWGgqi