The content was submitted by Jaggi sharing some data points on Qatar's social presence and why he felt automobile sector could gain by building brand on social. The advisory panel is working on building some social campaigns, ideations based on these numbers to build more traction

1. Is Qatar social enough for impacting
car sales!
Qatar has one of the highest social presence in Middle
Eastern countries, making it suitable for automobile brands
to build market on social networks like Facebook and
Twiter
• Qatar is Ranked #1 in Arabic Countries for Facebook
& Twitter Penetration
• Every 60 mins a new video is uploaded on Youtube in
Qatar
• 58 million users on Facebook in Arabia, 44% of these
log in daily and 36,000+ new users every day
• 6.5 million Arabic users on Twitter, increasing 3 times
year on year
• 88% of users on social media use social networks daily
• 1794 tweets are posted every second
• 155 million tweets are posted every day
Some campaigns that can be done by automobile players
could be
• Run crowd driven marketing research campaigns to
generate understanding especially from the expat
market in Qatar
• Cross geographical loyalty programs. As 90% is expat
population, this will build larger loyalty when people

2. shift from outside
• Run digital campaigns in partnership with banks and
embassies. While people shift from their natives,
brands will have access to customers at the first point
of contact
• Run mobile campaigns through apps as mobile
penetration is very high
• Email marketing