The slide talks about digital marketing for B2B businesses

1. :-)
Digital Marketing for B2B Businesses

2. digital marketing is primary information source
Source: http://www.smartinsights.com/wp-content/uploads/2012/09/Buyersphere-B2B.png

3. what’s on the mind?
35.5%
of marketers
are increasing
52.5% focus on
70% of marketers
mobile
of B2B are increasing
marketers use their search
videos 55.8% marketing
budgets
of marketers
to increase
budgets for
audio video
77% content
of B2B
content
marketers use
blogs
83% 80% 80% 61% 39% 26% 23% 12% 10% 10% 7%
Source: Getambassador.com

4. key elements
Email
marketing
Content
Webinars
marketing
Digital Lead
Analytics
marketing management
Search
Social media engine
optimization
Search
engine
marketing

5. email marketing
Source http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends

6. content marketing
64% of marketers feel producing enough
and quality content is the biggest challenge

7. lead management
Comprehensive Lead Management System
Build a lead management strategy
Use analytics tools to fix, re-fix
Define the leads
Use social media to integrate
Align with sales strategy
Keep going back to leads

8. search engine optimization & marketing
71%
research the
48% Tech product
Discover advertised
brands they after seeing a
weren’t aware display ad
of through a
search engine
Referrals to B2B
Tech sites from
searches
78%
of all search
referrals
Search Engine Trends
Source: http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/

9. social media marketing
Manage Focus on
conversations differentiation
Cite experts Choose words
as examples carefully
Use hashtags
While Facebook gets maximum hits, twitter
provides more leads
Source: http://mkgmediagroup.com/wp-content/uploads/2013/02/B2B-Traffic-and-Lead-Gen.png/

10. analytics
Experimentation
analytics
Integrated
search and
social
Customer feedback
analytics

11. webinars
Save money
Reach out to larger
audience
Position as thought
leader
Post webinar
follow up
Easy to set up

12. THANK YOU
INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING
We are a marketing support agency delivering offline and online experiences for our
customers across the globe. Using crowd management processes we enable customers
with effective digital, social and traditional marketing.
www.jademagnet.com
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