8. ( With Deference
to MySpace)
Goliath… on steroids
• More traffic than Google since March
• 400 Million active users, 50% logon every day
• #3 most visited website for 65+ age group
• 37% are over 35 yrs old
• 500 BILLION minutes per month spent on FB
• 25 Billion pieces of content shared every month
A way to interact with people primarily through
sharing text updates and photos. Also an email and
instant messaging tool
Networked Insights
9. Personal Applications
• Reconnecting and staying current with friends and
family all over the globe
• Playing games
• Scheduling events
• Keeping up-to-date contact info
• Making new acquaintances with similar interests
Networked Insights
10. Personal Application Examples
Me: Drum corps friends, college
friends, wife’s family, my family, high
school classmates, former co-
workers, etc.
Networked Insights
11. Professional Applications
• Networking
• Place for customers, fans, or critics to share
information, provide feedback, or champion your
products & services
• Disseminating information quickly to those that are
most passionate about the brand
Networked Insights
12. Professional Examples
Supranet: Thank you messages,
photos of Supranet t-shirt wearers,
general info
Happy Bambino: Conversations,
breast feeding laws, product
reviews, baby pictures, new
products. 1,200 followers.
Starbucks: Manage your rewards
account, upcoming events, photos of
Starbucks in exotic locations,
comments, 10mm followers
Networked Insights
13. Rotary Applications
• Easy way to setup online community for the group
• Another way to share information
• Connect and follow-up with other Rotary club
members
• Grant making publicity
• Spreading the word on programs, service projects,
scholarships, grants through member networks
Networked Insights
14. Rotary Examples
Rotary Club of Redmond Rousers
(Redmond, WA): Event
updates, recognition, meeting
location changes, publicize group
study exchange opps
Chase Community Giving: $5mm
grant making program recognizing
online activism and publicity
through Facebook
Networked Insights
15. Focused, steady growth – POWERFUL tool
• 70 Million users
• One-third are older than age 50
• 2 in 5 have incomes over $100K
• Over 83,000 LinkedIn members within 25 mile
radius of downtown Madison
The power is in connections: 488 contacts = 3.7
million people I can be introduced to personally
Networked Insights
16. Personal Applications
• For the most part, strictly business
• Keeping up-to-date contact information for all of
your relationships
Networked Insights
17. Professional Applications
• Rolodex turned digital
• Online resume
• Recommendations & referrals
• Recruiting
• Reference checks
• Sales prospecting
• Lead generation
• Company pages contain content both controlled by
the company as well as LinkedIn (employees)
Networked Insights
18. Professional Examples
Brian Johnson: Resume, connections
Stephan & Brady: Description of
goods & services, connections to
employees past & present with
locations
Networked Insights
19. Rotary Applications
• A primary function of the club is networking– it’s a
natural fit for all members to be active on LinkedIn
• 5 years ago less than a dozen members of
Downtown Madison Rotary were on LinkedIn. Today
there are 309 results for Rotary within 25 miles of
downtown
Networked Insights
20. Rotary Examples
Rotary Club Presidents Past and
Present:
Use of Group feature on LinkedIn
Minneapolis Rotary Club #9
Networked Insights
21. BLOGS
Proof that everyone has an opinion
• Abbreviation for Web Log = Blog
• Rough estimate –200 Million active blogs
Digital equivalent of a personal journal, newspaper
column, short essay, diary, or any other short-form
writing structure.
Wordpress & Blogger are 2 most common blogging
templates
Networked Insights
22. BLOGS
Personal Applications
• Creative writing outlet
• Keep people informed with your life in more
detailed format
• Incorporate multi-media into your personal journals
Networked Insights
23. Personal Application Examples
Johnson Kiddos: Pictures, videos,
funny stories, and updates on our
kids and the “fun” of raising them
Erin Henderson: Personal blog of
family with 12 kids – 9 thru
transracial adoption, that touches on
a number of personal issues relating
to parenting, adoption, race issues,
HIV, etc. Has turned into an income
source.
Networked Insights
24. BLOGS
Professional Applications
• Building and managing a personal brand
• Establishing thought leadership
• Sharing your good ideas
• Engaging in quality discussions on complex topics
Networked Insights
25. Professional Examples
Foley & Lardner Nano and Clean
Technology: Thought leadership in a
domain where they specialize
Penelope Trunk: Career advice
Seth Godin: Strategic marketing
Paul Soglin: Civic and political issues
Ellie Schatz: All Kinds of Smart
Rick Kiley: gThank You
Networked Insights
26. BLOGS
Rotary Applications
• Recap weekly meetings in a format other than email
newsletter
• A different way to disseminate timely information
Networked Insights
28. Either the most brilliant thing ever… or the
stupidest thing ever.
• 105 million users, 20% active
• 1.6 Billion tweets per month
Microblog – same as a blog but 140 characters at a
time.
Sharing ideas through Twitter is both a challenge
and an opportunity. It’s difficult to be concise, but
very powerful and effective as well.
Networked Insights
29. Personal Applications
• If you can think it up, it’s been used that way.
• Benign – There’s nothing good on TV tonight.
• Life Changing – Locating victims of the Haitian
earthquake.
• Humor
• Tweet-ups
• Sharing links
• Live event updates
• Direct communication with celebrities
Networked Insights
30. Personal Application Examples
Lance Armstrong: Updates on
cycling, notes of encouragement and
support to cancer victims,
appearances
The Onion: America’s finest news
source
Wile E. Coyote: Super Genius
Networked Insights
31. Professional Applications
• Press releases
• Quick burst idea sharing
• Live conference updates
• Customer service
• Keep up-to-date on buzz in your industry
• Gateway to the internet – real-time search for
what’s happening online
Networked Insights
32. Professional Examples
Zappos: General business leadership
thoughts from CEO Tony Hseih
Ford Fiesta: Launched massive
campaign around new Fiesta model
and led with Twitter
Comcast Cares: Intercept customer
service problems while their
customers were on hold forever with
telephone reps
Networked Insights
35. The inmates are running the asylum.
• 2 Billion views per day.
• 24 hours of content uploaded EVERY MINUTE
• For every day of content produced by a major
network, 4 months of content are produced on
YouTube
Video production, mass distribution, sharing, and
conversation available to anyone with a cell phone or
camcorder.
Networked Insights
36. Personal Applications
• Again - if you can think it up, it’s been done.
• How-to videos
• Kids events
• Humor
• Entertainment
• Intrigue
• Feats
• Athletic accomplishments
Networked Insights
37. Personal Application Examples
Making a perfect mitre cut:
instructional video
Sorcerer’s Apprentices: Movie trailer
Favre’s Interception Against the
Saints: Vikings karma
George Carlin: Classic routines
Networked Insights
40. Rotary Applications
• Effects & impacts of service projects
• Meeting make-up for presentations
• Memories of group social events
Networked Insights
41. Rotary Examples
Sydney Rotary: Introduction to the
club
Paul Harris: Audio recording of
address
Bill Gates: Speech at Rotary
International meeting
Polio eradication: program
description
Networked Insights
42. Other Social Media Resources
•Flickr – Photo sharing site
•Digg – Content rating, sharing, reposting, filtering
•FourSquare – Identifying other people in the same
physical location
•SlideShare – Powerpoint deck sharing
•Scribd – Document sharing (templates, contracts,
policies, manuals, etc.)
Networked Insights
43. We fuel insights, helping agencies and brands
make smart marketing decisions.
Founded in 2006 by industry leaders and
Brian D. Johnson
VP Operations
seasoned entrepreneurs in the fields of
608-237-1867 social media and customer intelligence.
Brian.johnson@networkedinsights.com Headquartered in Madison, WI, with offices
in New York, Chicago, and San Francisco.
networkedinsights.com
