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2. 53 million Americans currently do some form of
freelance work. That’s over 30% of the workforce …
predicted to rise to 40% by 2020.
As the freelance community grows, so does the need
for you to develop effective personal marketing
skills.
So I’ve developed a marketing framework to provide
you with tools to land your next freelance gig and
increase clients; as well as to support a long and
successful freelance career.
But before we start, what is marketing?
4. Marketing Mix: The 4 Ps
PRODUCT - What are you selling? What problem are you
solving?
PRICE - How much does it cost? What is the value to the
customer (value proposition)?
PROMOTION - How are you informing your customers
about your goods / services?
PLACE (Distribution) - Where / How are you goods or
services available?
9. BUSY
• Keeps your skills fresh
• Keeps you in the game
• You will learn new things
• You will build new contacts
• Keeps confidence up
• You never know where it might lead
+
10. BUSYAward Winning Film-maker WERNER
HERZOG, has just finished shooting in a
Moroccan desert, has finished another
film script, is in post on a film shot in
Bolivia, is writing other things, has a
book launch in the US, teaches weekend
filmmaking seminars, continues to travel
on foot, and reads, reads and reads some
more!
Even one of the ‘100 Most
Influential People In The
World’ knows to keep BUSY.
@jacquimoore #BREAK #GTG
11. B
“… Keep a positive mind, continue working on
your craft, maintain the passion about the
business and remember why you decided to
make this your life …”
Tony Nation: Co Founder, Actors Connection
12. BUSY
For ideas on what you could be doing to stay
BUSY join our mailing list: http://goo.gl/forms/
BTusL8SHhl
+
15. RToday’s résumé is:
social media profile
business card
portfolio
website
bespoke résumé
work samples
professional photos
a bio
blog posts
testimonials
19. EXPERTISE
• Stand out in a crowded market
• Gives you focus, direction and purpose
• Helps you to define and target your market
• Not everyone is your customer
+
20. E
“Everyone has a
purpose in life . . .
a unique gift or
special talent to
give to others …”
Deepak Chopra
22. ACCEPT
• Attracts positive things
• Stretches and challenges you
• Enrichens your life
• Become better at working with / through fear
• Extends your network
+
23. A
“… Real life is like improv: the script’s always
changing, and saying yes keeps you in the flow,
pulls for creativity, and makes it more fun …”
Rick Hanson, PHD - Senior Psychologist and
Mindfulness Author
24. ACCEPT“If I must give any of you advice, it would be
this: Say yes, Say yes, and create your own
destiny … Admit what your dreams are and
don’t beat yourself up if you don’t know what
you’re going to do tomorrow”
- MAYA RUDOLPH, Tulane University
Commencement Speech.
@jacquimoore #BREAK #GTG
Award winning Comedian / Actress
M A Y A R U D O L P H c l e a r l y
understands the power of YES.
26. KEEP IN TOUCH
• Develops and builds your relationships
• Creates a dialogue
• Opens their network up to you
• Increases your chance of right place / right time
27. K
Need ideas on how to reach out to your
network in an authentic way? Then join our
mailing list: http://goo.gl/forms/BTusL8SHhl
29. BREAK-
@jacquimoore #BREAK #GTG
What are the 5 NEGATIVE things you may be doing
that BREAK your prospects?
Join our mailing list: http://goo.gl/forms/BTusL8SHhl