5. LAS VEGAS TRADESHOWS
TRADESHOW NEWS NETWORK TOP 250 RANKINGS - 2011
70
55 For the 18th consecutive year, Las
60
Vegas leads other host cities in the
50
number of TSNN Top 250 shows.
40
30 26
21
20
17
11 10
10
8 7 7 7 7
0
Las Vegas Orlando Chicago New York Atlanta New Louisv ille Anaheim Washington San Boston
Orleans D.C. Francisco
Source: Tradeshow News Network, 2011 Rankings
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
16. Methodology
• New shopping landscape-2000
• Leverage B2B2C wholesaler coop programs
• Design campaigns to generate:
• Room nights
• Pre-arrival shopping awareness
• Build databases
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
17. Funding
• Shop Las Vegas -- Overview
• SAA dues
• Shopping Center contributions
• $1.2M+ since 1999
• Gift cards, product, FAMS, sponsorships
• Develop marketing campaigns
• $4M++ since 1999
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
18. Reporting
(Simple)
•Assign SLVSC to travel partner w/ campaign plan
•Reporting-proof of performance, results
•Average room booking increase 5% - 20%
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
28. SHOP LAS VEGAS PASSPORT
Page Views Passport Redemptions
2009 145,000 7,100
2010 330,000 10,500
2011 322,672 9,193
2012 (YTD) 329,640 7,138
1,127,312 33,931
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
29. Key Feeder Markets:
Los Angeles Times: 925,000
Arizona Republic: 472,993
San Diego Union-Tribune: 293,332
San Francisco Chronicle: 289,809
Denver Post: 427,419
Dallas Morning News: 362,134
Fort Worth Star Telegram: 300,309
Seattle Times 329,360
Total Circulation 3,400,356
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
38. SHOP LAS VEGAS
-TRAVEL PARTNERS-
• Bookit.com • Orbitz
• Bon Voyage • Merit Travel Club Canada
• Dream Vacations Builder • Power Pass
• E-DestinAccess • Tourico Holidays
• Expedia • Travel Impressions
• Funway Holidays • Travelocity
• Get Your Guide • Tour America UK
• Gray Line Worldwide • Travelplan Holidays
• GTA/Octopus • United Vacations UK
• Isango.com • Vacations Made Easy
• Hotelbeds • Viator
• Mark International
• MLT Vacations
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
39. SHOP LAS VEGAS
-TRAVEL PARTNERS-
• Las Vegas – Top selling destination in SAT program
• 17 SAT LAS packages
• Exposure on 135 web pages
• $800,000+ online media value
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
40. Q & A…
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
42. HOW TO WORK WITH YOUR DMO
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
43. GET TO KNOW…
•Leisure Sales Department
•Meetings Sales Department
•Convention Center Sales Department
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
44. GET TO KNOW…
•Leisure Sales Department
•Wholesalers
•OTA’s
•Receptive Operators
•Airlines
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
45. GET TO KNOW…
•Meetings Sales Department
•Meeting planners
•Incentive houses
•Corporate events
•Associations
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
46. GET TO KNOW…
•Convention Center Sales Department
•City wide trade shows
LAS VEGAS CONVENTION AND VISITORS AUTHORITY
I am going to share some stats, talk about our product verticals and how specifically how shopping fits into our marketing, but more on the B2B side with wholesale, consortia and airlinesAnd, I will share some success stories about our Shop Las Vegas programBut before I do so, I want to reacquaint you with who we are….Next slide is Jay Leno
Jay leno
Our mission is to promote the destination (all of LAS and our EXT Dest) and fill hotel roomsFunded by room taxTalk about product verticals and how we rotate B2C campaigns
Trade Shows and meetings = 13% of total businessLeisure = 87%
This is research from our 2011 Visitor Profile StudyWhich by the way is available on our website
1999Brochure, website, wholesaler fun books
Next spot is Mungo DayWe like to think that we invented the fashion show
Mungo Day – We think that we had a say in the invention of the “fashion show”
In 1999 the Las Vegas landscape was changing, especially in our shopping arenaThe Venetian opened and also unveiled the Grand Canal Shoppes, which GGP later acquired GCS in 2004Early 2001 Fashion Show was going through a $1B renovation/expansionForum Shops continued its expansionsAnd the landscape was definitely changing, to more luxury shopping experiences
As I mentioned, we are funded by room tax, but our shopping partners do contribute funds towards promotionsWe have received over $1.2M and have delivered over $4M+++ in marketing campaigns
Leverage our wholesaler coop programsTravel partners promote shopping as an activityWhat’s your alibi for really visiting Las Vegas?Shows, dining, shopping
We partner withAmex, Virtuoso, Ensemble, TLG, etc
LVCVA signature booking incentive
Next slide is Your Vegas is showingResearch tell us that people have certain clothes that they only wear in Las Vegas
Your Vegas is Showing-All about shopping, research tells us that people actually have outfits that they will only wear in Las Vegas
Printing alone was $500,000
How much is too much money??Well, we have tried various denominations and find that $100 works fine, but $500 seems to be just right, and no 1099 form
Here is another tv spot that we use to promote dining….