The use of internet has radically changed the business world. The internet and digital connectivity has made the world a proverbial village where everyone is connected and just a few clicks away. The use of multi media has almost become integral part of commercial world – be it training, advertising, marketing, explaining or reaching out to the consumers. Corporate Video Production is the new niche offered by recording studios to the business leaders to utilize their services in their different applications.

1. What is Corporate Video Production?
The use of internethas radically changed the business world. The internet and digital connectivity has
made the worlda proverbial village whereeveryoneisconnected and just a few clicks away. The use of
multi media has almost become integral part of commercial world – be it training, advertising,
marketing,explaining or reaching out to the consumers. Corporate Video Production is the new niche
offered by recording studios to the business leaders to utilize their services in their different
applications.
The recording studios usually are equipped with the necessary infrastructure to record music, special
effects, and sound as well as editing facilities necessary to produce films. Movies, documentaries,
televisionprograms,advertisementfilmsetchave rightlybeenconsideredas creative pursuits and have
beeninvogue formore than a centurynow.Entertainmentwasthe obviousobjective of the filmmakers
and recording studios were and are still playing an important ancillary role, mainly towards technical
aspects, in the field.
Withthe penetrationof internetandadvancesindigital technology, the business managers have made
smart use of the videoproductiontechnologyinvarietyof applications. There are two broad categories
where the businessworldisactivelyusingthe videos.Some of themare for made for internal use while
some are purported for consumers.
Trainingvideos,Eventvideosetcare generally meant for propagation within the employees and other
stake holders of the business. Marketing videos, product explanatory videos etc are targeted for the
potential consumers across the world.
Most of the renowned recording studios in the major commercial centers across the world have
developed a dedicated vertical for corporate video production. This unit usually presents end-to-end
solutions to the corporate clients which includes concept, form, content, production etc. It works in
close coordinationwiththe corporate communicationsdepartments of the business and interacts with
the executives from the concerned department of the enterprise.
The brain storming sessions between the creative heads from the corporate video production Sydney
unit and the business executives carve out the objective, concept and form of the video project. The

2. importantaspectslike budget,lengthof the video,cast,crew,shootinglocationdetailslike onsite or off
site, graphics for data presentation, use of animation, etc are also finalized in detail before the actual
shooting begins.
Corporate videoproduction isthussignificantlydifferent from other genres of celluloid art. The driver
seatis co-pilotedbythe executivesfromthe business world. The success of the project is thus strongly
linkedtothe congenial understandingbetweenboththe teams.Once the actual shooting is completed,
the videogoestothe editingtable forfinal touchandnecessarygraphics,animation,background music,
special effectsare addedasperthe projectrequirement.The strict adherences to budget allocation for
the project and time constraints are other challenges in the art of corporate video production.
In orderto avoidcost andtime overruns, it isalwayssafe to entrustthe corporate video production job
to the experienced and professional units.