3. Content Marketing is effectively brand communication
designed to capture the attention of a desired audience
and engage them on many levels. The purpose of our work
is to stimulate interest and create a dialogue between your
brand and your clients with the ultimate goal of selling your
products and services. To do this, we need to ensure your
clients care about what your brand is going to say next.
4. OUR PARTNERS
BBKLCC
CIMB
Hong Leong
Malaysia Golf Tourism
Maybank
Mid Valley Megamall
PGA Tour
Royal Selangor Golf Club
Samsung
Sunway Pyramid
TalentCorp
Tropicana Corporation
Wardrobe
Robinsons
Sime Darby
We are proud
to partner with some
of the most successful
and influential organisations
in Malaysia. These famous
names entrust us to represent
their brands and grow their
business. We go to every
length to deliver for them.
OUR BRANDS
ELLE Malaysia
Esquire Malaysia
Expatriate Lifestyle
Men’s Health Malaysia
TimeOut KL
Women’s Health Malaysia
5. 05
06. Our Process
08. Custom Publishing
26. Digital and Social Media
36. Creative Solutions
and Branded Contents
44. Our Partners
50. Contacts
Contents
6. OurProcess
Idea
We listen to your desires,
look at your company and think
of ideas that will stand out
in the market.
Proposal
A proposal will be presented
including all aspects of service
clearly explained.
Ë
06
7. 07
Blood, Sweat, Tears
Once the idea is agreed and the
guide lines are decided we do
everything we can, using all our
extensive resources available to
create a remarkable product.
Delivery
We agree on a time frame
and make sure you have
what you need when you
need it. No exceptions.
Ë Ë
8. 08
Brochures // Booklets // Branded
Content // Syndicated Content //
Magazines
CustomPublishing
We produce
high quality custom
publications, outstanding
editorial and excellent
designs. All inspired by
our award winning
magazines.
9. 09
The Address Magazine
The Address is a corporate
lifestyle magazine produced
for Tropicana Corporation.
It is read by residents of all
developments by Tropicana
Corporation Berhad, distributed
through out all Tropicana
developments and given to clients
and contacts of the corporation.
The magazine strongly
communicates the aspirational
values of the Tropicana brand, as
well as promotes the businesses
operating within the properties
owned by Tropicana.
Custom Publishing Tropicana Corporation The Address
Magazine
Brief
The Client had an existing
magazine with an established
distribution model that carried
corporate messages and
advertisements. Tropicana
wanted something that would
modernise their brand, make it
more impressive, and engage
with more readers.
10. 10Custom Publishing
IFESTYLE/NEW OPENINGS/
TY/GADGETS & HOME LIVING/
C/MOVIES/ THE DIARY/COVER
Delivered
The Address was heavily
invested in with world class
editorial, art direction and
photographic shoots.
The core elements of the
brand were retained and
enhanced. Advertisersing
increased substantially after
the re-launch, including premier
brands such as Rolls Royce.
11. 11
Editorial Contents
The publication was updated
with robust independent, original
features, leveraging on our network
of journalists, photographers and
designers. Significant changes
include the regular profile of a
Tropicana resident, inspiring stories
of individual excellence (a core
principle of Tropicana living) from
around the world, top class fashion
and luxury shoots, and interesting
feature articles that inspire readers.
The result is an audience that
follows because what they are
reading is valuable and consistent.
Custom Publishing Tropicana Corporation The Address
Magazine
FASHION/
BOOKS/
STORY/THE HOME/THE HOME
68 TA | SEP/OCT 2014
A T R U E F A M I L Y M A N by
13. 13Custom Publishing Tropicana Corporation The Address
Magazine
Alongside these original
features and glamourous
non-corporate messages, we
redesigned the “dry” sections
to make the content look every
bit as enticing as the original
features. As a result, more
readers paid attention to The
Address and found out more
about their community and
the promotions and offers
available to them.
14. 14
Directions
Tropicana Corporation
produces a twice-annual
newsletter for their clients
and investors called Directions.
We took on the title, injecting
an original design and smart
layouts that showcased the
quality of the properties and
investment opportunities within
the Tropicana Corporation.
Custom Publishing Tropicana Corporation Directions
16. 16
Brief
Reinvent the way the
RSGC and the clubs members
are viewed and produce a better
quality membership magazine
that more members would read.
Custom Publishing Royal Selangor Golf Club The Circular
18. 18Custom Publishing Royal Selangor Golf Club The Circular
Delivered
Before we took on The Circular
it was 40 pages of staple-folded,
basic club news. We transformed
it into a 90-page, glossy, feature-
led magazine that highlights the
best of the lifestyle enjoyed by
affluent members of the RSGC.
Commercially the publication is
now self-sufficient and carries
luxury advertising such as Rolex
in every issue.
19. 19Custom Publishing Royal Selangor Golf Club The Circular
Mongoose Pacific are professional, experienced and a pleasure to work with.
Four years ago Mongoose began producing our Membership magazine
“The Circular” and the positive response from our members was immediate.
Mongoose work with us to ensure our content and messages are given the
importance they need, while also producing high quality articles of their own.
As a result, our members read the magazine more than ever and have
a publication they can be proud of. Ramesh Menon General Manager, RSGC
20. 20
24 - 27 October
Kuala LumpurGolf & Country Club
CIMBClassic2013
OFFICIAL
PROGRAMME
From 24 to 27 October
at Kuala Lumpur Golf & Country Club
CIMB Classic 2013
O F F I C I A L P R O G R A M M E
Custom Publishing The CIMB Classic/PGA Tour Official
Programme
The CIMB Classic
The CIMB Classic is the biggest
golf event on The PGA Tour
outside of the USA. It is a
permanent annual event bringing
the world’s best golfers to Malaysia.
We have produced the souvenir
programme for the CIMB Classic
since it was established as a
permanent part of the tour in 2012.
We do so on time and on budget.
21. 21
MAYBANK
MALAYSIAN
OPEN2014
KUALA LUMPUR
GOLF & COUNTRY CLUB
APRIL 17-20
Maybank Malaysian Open
The MMO is the national golf
open of Malaysia, attracting the
best players on the European and
Asian Tours. We have successully
produced their souvenir
programme since 2010.
Custom Publishing Maybank Malaysian Open Official
Programme
22. 22
HE
WHO
DARES
WINS
ISSUE T01
JAN / JUN 2014
ISSN 2289-5655
Wardrobe are iconic tailors in
Malaysia. Their bespoke suits are
among the country’s finest and
have a distinct style that appeals to
an informed audience.
AUGUST · DECEMBER 2014
Custom Publishing Wardrobe
OBC Patterns
Wardrobe
Magazine
23. 23
WARDROBE
Icon
WARDROBE
Vision
WARDROBE
Adventure
WARDROBE
Travel
WARDROBE
Art
Custom Publishing Wardrobe
Brief
We were asked to create
a vibrant, twice-yearly journal
of male excellence with satorial
content at its core.
The publication has been
shared with an international list
of dicerning clients in order to
inform and highlight the brands
connection with timeless style,
and independent thinking.
Delivered
The most stylish, original,
accomplished customer
magazine in Malaysia. With
numerous original fashion
shoots and smart features
that provokes a sharp response
from its 6,000 recipients.
YOUR
K
EY TO ELEG
A
NCE
2 0 1 4
Wardrobe
Magazine
WARDROBE
Design
24. 24Custom Publishing Wardrobe Wardrobe
Magazine
0123456789 €$
W/Stencil typeface was comissioned to achieve a sense of unicity.
26. 26
Websites // Social Media // Apps
Digital&SocialMedia
We use our international,
award-winning expertise
to create websites and digital
platforms that incorporate
global standards of
design, maximising brand
communication consistency
and functional interactive
experience.
27. 27Digital & Social Media Hong Leong Bank Website
Hong Leong Bank
We won a tender to produce a
website for Hong Leong Bank’s
brand new Mach Card. The
challenge was to build a digital
lifestyle website for the credit card
to attract authentic interest and
promote ideas that would result
in increased use of Hong Leong
Mach cards. We conceptualised,
built, developed and generated
content for the portal entitled “the
mach life”. The card - and portal
- are aimed at a young, outgoing,
demanding demographic,
very similar to the Time Out KL
readership. When creating the
content, we utilised both original
content and repurposed the best
of our material from Time Out KL.
Delivered
An impactful, attractive and
engaging portal was delivered
on time, with extensive, on-brand
content in the areas of Travel,
Dining, Lifestyle, Nightlife and
Entertainment. Offers from Hong
Leong to their cardholders were
used to supplement and enhance
this content and drive more
business from their customers.
30. 30Digital & Social Media MGTA Map
MGTA
The Malaysia Golf Tourism
Association is the organisation
tasked with promoting the
attractions of playing golf in
Malaysia to a worldwide audience.
Established by Tourism Malaysia in
2011, the MGTA have employed us
to create their website and in 2014
we redesigned and relaunched it
as one of the most sophisticated,
impressive golf tourism websites in
the world.
MGTA Map
In addition to the website we
created a one of a kind guide
map which provided visitors with
essential information.
32. 32Digital & Social Media MGTA Website
Delivered
A website with hundreds of pages
of resource, refreshed every day
with integrated multimedia, and a
daily-updated Facebook channel to
reach and inspire a defined golfing
audience from all over the world.
Going Further
We created a brochure
in four languages for the MGTA.
We also produced an original
map of the 204 golf courses and
hundreds of tourist attractions in
the country, the only countrywide
map with individual destination
maps of Malaysia ever produced.
Mongoose delivered
beyond our expectations.
No other company in
Malaysia can boast the
digital expertise or cutting
edge design and content
ideas they have shown.
The MGTA website is
one of the best of its kind
in the world.
Paul Gibbons Chairman, MGTA
34. 34
BBKLCC is the prime shopping
district in Kuala Lumpur which
includes world class malls such
as Suria KLCC, Pavilion KL and
Fahrenheit 88, among others. They
wanted a portal and social media
channel that would alert shoppers
to promotions, offers and important
information about the malls and
their tenants.
Digital & Social Media BBKLCC Website
35. 35
BBKLCC
Digital & Social Media BBKLCC Website
Delivered
We curated promotional
information sent by the malls and
created social media posts and up-
dates to deliver important corporate
messages to the premium
mass market to maximise their
experience in BBKLCC.
36. 36
Creative Design // Original Branded
Booklets // Print Advertising
Conceptulisation // Creative Features
& Sydicated Editorial
CreativeSolutions
&BrandedContents
All publications are placed
within award winning titles
or distributed independently.
No matter how the product
is distributed, the intention for
quality remains constant.
37. 37Creative Solutions
& Branded Contents
TalentCorp Website
TalentCorp
Talentcorp was established to
facilitate the public and private
sector in their collaborative efforts
to create, motivate and retain
skilled workforce in Malaysia.
With this comes MYWorkLife, a
website dedicated to attracting
international talent who are looking
to call Malaysia their new home as
well as to bring back professional
Malaysians who are residing
overseas with articles on the beauty
of Malaysia as well as news on the
growing economy.
Delivered
We deliver a fixed number of
articles, on pre-agreed subjects
each month. The articles appeal to
intelligent, internationally-minded
people and their families. As a
platform, My Work Life offers an
insight into the lives of Malaysians
who participated successfully in the
Talent Corp programme, as well as
showcasing the many reasons why
Malaysia is a vibrant and attractive
location for professionals and their
families. Each article supplied is
SEO-friendly, written to make it rank
highly on search engines.
39. 39
A
s u p p l e m e n t
o f
Mid Valley City
Food&Drinks
EXPLORE
Exclusively with
UPDATED
Now
with more
than 200
listings!
Creative Solutions
& Branded Contents
Mid Valley City Booklet
Mid Valley City
One of Kuala Lumpur’s most
popular, vibrant shoping districts,
comprising of Mid Valley Megamall
and The Gardens Mall and Mid
Valley City engaged Mongoose to
create a Time Out KL guide to their
food and drink outlets.
Delivered
A handbag-sized book with
recommendations and full listings
of all the food and beverage
outlets in Mid Valley Megamall, The
Gardens Mall and The Gardens
Hotel & Residence. Branded under
the name “Time Out Explore”, the
book was bundled and distributed
with the full print run of Time Out
KL. We also delivered additional
run-on copies for distribution at
the Centre Court of Mid Valley
Megamall, where thousands of
visitors picked them up. As a
result, visitors were given ideas as
to where they could spend their
money onsite.
Going Further
We have updated, reprinted and
redistributed the Time Out Explore
guide to Mid Valley City food and
drinks every quarter to ensure
copies are up-to-date.
40. 40Creative Solutions
& Branded Contents
ELLE for LPGA Special Edition
ELLE LPGA
To coincide with the fifth
anniversary of the Sime Darby
LPGA Malaysia the Client wanted
to produce a golf edition of the
ELLE magazine to be distributed
at their GALA Dinner; informing
attendees of the events during
competition week, while retaining
ELLE’s glamorous appeal.
Delivered
An LPGA edition of the ELLE
magazine was produced under
the theme of ‘Women With Drive’.
The magazine was the first of it’s
kind, and featured all of the Sime
Darby LPGA Malaysia 2014’s event
details as well as high quality
ELLE features and ELLE inspired
interviews and features, of players
and key members of the LPGA.
42. 42Creative Solutions
& Branded Contents
ELLE ROBINSONS Special Edition
ELLE ROBINSONS
Robinsons approached Mongoose
with two requirements. The first;
to attract a new and qualified
audience. The second requirement
was to reinvent their Christmas
catalogue. The project involved
multiple stakeholders, intricate
photo shoots and significant
attention to detail.
Delivered
The ELLE Malaysia team was
brought in to work with Special
Projects to co-produce an
outstanding booklet that was
inserted into the December 2014
edition of ELLE (MY). In doing so,
Robinsons were able to attract a
new sophisticated audience of
buyers. ELLE Malaysia’s award
winning design and editorial was
incorporated into every page,
resulting in beautiful and engaging
publication.
44. 44
Cartier
The famous luxury brand
recognised synergy with Esquire
Malaysia. Cartier identified the
‘Manual’ section of the magazine as
an original opportunity to co-create
fitting content whilst placing Cartier
products in to the magazine’s
pages. Our challenge was to
maintain the integrity of the Manual
whilst finding innovative ways of
connecting the editorial to Cartier’s
core messages and products.
Creative Solutions
& Branded Contents
Cartier Esquire Manual
Delivered
We developed a suitable theme,
allocated different models to
appropriate pages and matched
a variety of factual information,
practical guides and interesting
quotes to each model. The Cartier
content effectively highlighted
the messages Cartier wanted to
share. It was the first partnership of
its kind between the two brands,
involving international negotiation
between offices in the USA and
Paris. All parties were more than
satisfied with the results.
48. 48
Awards
Mongoose is a world class, multi-
award winning communications
company who publish many
of Malaysia’s best known and
most successful magazines and
websites. We create the authentic
connection that you desire with
your audience. And we do so
by demanding the same level of
quality for your platform as we do
our award winning international
magazines and websites. We are
Special Project & Brand Solution
specialists.
49. MPA - MALAYSIA
2013
Time Out KL: 1 Bronze and 1 Silver for Best Editorial,
1 Gold for Best Magazine Design,
1 Gold for Best Front Cover
Esquire MY: 1 Bronze, 1 Silver and 1 Gold for Best Editorial,
1 Gold for Best Magazine Design, 1 Bronze and
1 Gold for Best Front Cover
Expatriate Lifestyle: 1 merit for Magazine Design,
1 Bronze for Best Front Cover Design
2012
Time Out KL: 2 Merit and 1 Gold Award for Best Editorial,
3 Silver Awards for the Best Design and the Silver and
Gold Awards for the Best Covers
Esquire MY: 2 Bronze Awards for the Best Cover,
2 Gold and 1 Silver Award for The Best Editorial,
3 Gold Awards for The Best Design
Expatriate Lifestyle: 3 Merit Awards for Best Editorial,
1 Silver Award for the Best Design
MPA-SINGAPORE
Mongoose Publishing: Media Publishing Company
Of The Year 2014
Time Out Singapore: Digital Media Product of the
Year 2013
Esquire Singapore: Best Front Cover
(September 2012 Issue)
: Integrated Media Brand of the Year 2012
: Consumer Magazine of the Year 2012
WAN IFRA
2012 - Time Out KL - Bronze Award - Best In Online
Media - Magazine Website
2013 - Time Out KL - Gold Award - Best In Online Media -
Magazine Website
2014 - Esquire MY - Gold Award - Best Magazine Cover -
April 2013 Issue
2014 - Mongoose Publishing - Singapore’s Media
Publishing Company Of The Year 2014
SPARK AWARDS
2014
Mongoose Publishing - Best Content Team - 2014
50. Mongoose Pacific Sdn Bhd
Level 36 Menara AmBank
No. 8 Jalan Yap Kwan Seng
50450 Kuala Lumpur
Tel +603 2166 6650
Fax +603 2166 6651
www.mongooseasia.com
Contacts
Jack Newberry
Editor & Producer
jnewberry@mongooseasia.com
Matthew Bellotti
Chief Content Officer
mbellotti@mongooseasia.com
