LavaCon Las Vegas 2016 Presentation

1. Mastering
Content 4.0
And Other
Unnatural Acts
Joe Gollner | @joegollner
Managing Director
Gnostyx Research Inc.

2. The Road to Content 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Mastering Content 4.0
@joegollner | @gnostyx 2

3. Industry 1.0 – Division of Labor & Water/Steam Power
@joegollner | @gnostyx 3

4. Industry 2.0 –Assembly Line & Scientific Management
@joegollner | @gnostyx 4

5. Industry 3.0 – Computer Aided Manufacturing & Lean
@joegollner | @gnostyx 5

6. Industry 4.0 – Intelligent Manufacturing & Smart Parts
@joegollner | @gnostyx 6

7. The Steps to Industry 4.0 Recap
@joegollner | @gnostyx 7
Source: www.allaboutlean.com

8. Web 1.0 – Connecting Information Sources
@joegollner | @gnostyx 8

9. Web 2.0 – Connecting People
@joegollner | @gnostyx 9

10. Web 3.0 – Connecting Knowledge
@joegollner | @gnostyx 10

11. Web 4.0 – Connecting Intelligent Agents
@joegollner | @gnostyx 11

12. Increasing Intelligence of Connected Components
@joegollner | @gnostyx 12
Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web Pages
Web Sites
Portals
Search
Engines
Blogs Social
Media
Wikis Multi-User
Gaming
Taxonomies
Ontologies
Artificial Intelligence
Semantic
Search
Natural Language
Processing
Semantic
Enterprise
Agent
Networks
Semantic
Recommendation
IncreasingKnowledgeConnectivity&Reasoning
Increasing Social Connectivity & Engagement
Adapted from
Source:
Nova Spivak,
John Breslin,
Mills Davis -
in Semantic
Web Report
2008

13. Content 1.0 – Content & Format are One
@joegollner | @gnostyx 13

14. Content 1.0 – Applies to Traditional Publishing
@joegollner | @gnostyx 14

15. Content 1.0 – Applies to Most Web / Mobile Sites
@joegollner | @gnostyx 15

16. Content 1.0 – Output Focused
@joegollner | @gnostyx 16
No separation
between
the content
and the
information
product being
published
Content
Product
Content
1.0

17. Content 2.0 – The Separation of Content & Format
@joegollner | @gnostyx 17

18. Content 2.0 – Content Managed as Content
@joegollner | @gnostyx 18
Content is separated
from format &
it is used to produce
two or more
information products
Product
Product
Content
Content
2.0

19. Content 2.0 – Single Source Publishing
@joegollner | @gnostyx 19

20. Content 3.0 – “Integrated” Content
@joegollner | @gnostyx 20

21. Content 3.0 – Connecting the Content Dots
@joegollner | @gnostyx 21
Semantics
Product
Product
Source
Source
ProductContent
Content
3.0
Multiple
authoritative
sources
Shared
semantics
Numerous
information
events

22. Content 3.0 – End-to-End Lifecycle Integration
@joegollner | @gnostyx 22
Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production
Source to use bidirectional integration establishes
an authority network that can continuously improve

23. Content 4.0 – Smart Content
@joegollner | @gnostyx 23

24. Content 4.0 – Self-Assembling & Self-Rendering
@joegollner | @gnostyx 24
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content that
assembles,
transforms,
& renders,
dynamically
in response
to contexts &
agent needs
Content
4.0
Content

25. Content 4.0 – What does it look like – really?
@joegollner | @gnostyx 25
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Validation
Processing
Validation
Processing
Validation
Processing
Validation
Processing

26. The Emergence of Content 4.0
One Format
One Owner
One Delivery
Many Formats
One Owner
One Delivery
Many Formats
Many Owners
One Delivery
Many Formats
Many Owners
Many Deliveries
Portal
CRM
Product DB
Feedback
Embedded
Help
Support
Knowledge
Base
Virtual
Product
Virtual
Supply Chain
Content Molecules Discovery
Agent
Chat
Bot
Content 1.0 Content 2.0 Content 3.0 Content 4.0
Publications Topics Components Molecules
Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0
Prepared in Collaboration
with Marie Girard (IBM)

27. Content 4.0 is the Shape of Things to Come
@joegollner | @gnostyx 27
Implications

28. Inescapable Trends in Professional Communication
Content becomes much
more precise & technical
Content creation becomes
much more collaborative
Content creation becomes
one part in a total system
Content activities become
much more complex
@joegollner | @gnostyx 28

29. So What about Mastering Content 4.0?
Double-down on Digital
Pursue the implications
Adapt to all the Angles
Analytics
Video
Responsive design
Animation
Data-driven Interactivity
Enable Collaboration
Be the connection
@joegollner | @gnostyx 29

30. Collaboration at the Heart of our Community
We are headed in
the right direction
There are engineering
precedents to follow
The burden of complexity
can be shared & managed
Together we can meet the
challenge of Content 4.0
@joegollner | @gnostyx 30

31. Closing Thought – Content 4.0 is already here…
@joegollner | @gnostyx 31
The future is
already here…
it’s just not
very evenly
distributed
- William Gibson

32. Making Connections
@joegollner | @gnostyx 32
Joe Gollner
Managing Director
Gnostyx Research Inc.
1 Rideau Street, Suite 700
Ottawa, Ontario, Canada
www.gnostyx.com
jag@gnostyx.com
Twitter: @joegollner
Content Philosopher Blog:
www.gollner.ca
info@gnostyx.com