1. Google
+
for
Your
Business

2. About
Google+
• Google+ is a search engine integrated with real time cloud based
communication for sharing all types of media
• Exponential growth reaching 20 million users
• Removed several business accounts (such as Ford and Sesame Street)
• Left other brands such as Mashable (because it transferred the brand to a
person – Pete Cashmore) to play in beta
• Will be open to the public shortly
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3. Facebook
Vs.
Google+
Infograph by Technobombs 3

4. Google+
Vs.
Twi;er
 Google+ is a search engine integrated with real time cloud based
communication for sharing all types of media
 Getting better search engine rankings and faster
 Real-time results
 Friends on G+ = Better Rankings
 Google’s Social Search results have content from people you know rank higher
when you’re logged into Google
 G+ vs. Twitter and Real Time Data
 Aggregators and scrapers still play an SEO
 An individual’s social authority has impact on ranking
 Traditional SEO rules are still they way to go
V
S
4

5. Google+
Integrates
with
Google
Business
Suite
 Gmail for Business  Google Sites
 Google Calendar  Google Video
 Google Docs  Apps Marketplace
 Google Cloud Connect  AND many more
(http://www.google.com/apps/intl/en/
 Google Groups business/more.html)
5

6. While
Wai@ng
for
Google+…
Prepare
Your
Business!
6

7. Use
the
Google
+1
Bu;on
 Google +1 is an entirely different
program
 Interesting SEO implications
 Similar to Facebook’s “Like” button
 Gaining +1s can help improve your
ranking
 It can show (even those who aren’t
connected or using +1) an overall
count for your page
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8. Create
a
“Face”
for
the
Brand
 Personal connection to a product or service
 Someone that would be a face of the brand
 Get a lead on your competitors while Google gets the formal business
offering ready
8

9. Complete
Your
Personal
Profile
 Profile page should be complete and robust
 A way people will discover you and will be able to learn more about you
 User’s profile can include SEO beneficial links
 Essentially will be your business brand page for now
9

10. Form
Google
Circles
 Think about what circles you want
 Allow you to segment out how you interact
 What content you distribute to them
10

11. Add
Value
to
the
Conversa@on
with
Posts
Inside
Google+
 Google+ posts = Facebook wall
 Valuable links for SEO
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12. Use
Google+
Sparks
to
Monitor
Conversa@ons
 In “Sparks” conversation you are presented with very generalized topics to
help you find relevant information
 Search box
 Instant feeds of information
 Creates a personalized social media monitoring channel
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13. Host
Google+
Hangouts
 Google+ most talked about feature
 Video group chat
 Webinars
 Customer Service Chats
 Q & A sessions
 Video Meetings
 ALL FOR FREE
13

14. Is
Your
Brand
Ready
for
Google+
 What have you been
doing to prepare?
 Have you thought of a
few good people to
represent your brand?
 Is it you?
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15. Consider
Purchasing
For
More
Resources
Like
These
15

16. Con@nue
the
Conversa@on
 Twi1er:
@TheSunQueen
 Slides:
www.slideshare.net/JDuane
 Facebook:
h1p://www.facebook.com/
TheSunQueen
 Share
whatever,
wherever!
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