www.brazilfloridaalliance.com Email for more information: jrbrfl@gmail.com

1. Trade development opportunities: Sister Cities
Jacksonville Curitiba
SE-USA and Brazil
Chicago Cleveland
Philadelphia
Cincinnati Pittsburgh
.
Washington, D.C
Richmond BRAZIL:
Nashville • 3.3 million sq miles
Charlotte
Atlanta • More than 5,500 cities
Montgomery Columbia • 4,660 miles of coastline
New Orleans
95 Jacksonville
10 75
Orlando
Miami April 3, 2009
Curitiba, Paraná - Brazil
Area: 431 km2
Population: 1.587.315 (est. 2000).
Curitiba
1/12

2. Brazil to SE-USA – present option
USA as Brazil’s top market – Dropping over the years..
NEW YORK
PHILADELPHIA
NORFOLK
BALTIMORE
CHARLESTON
JACKSONVILLE
SE-USA Region
PECEM
RECIFE/SUAPE
SANTOS
 Brazil’s southern state (Paraná) biggest markets South Region
have shifted positions and USA has.been dropped Rio Grande,
from the first to the third position. Paranaguá,
(Comparing the first 4-month period in 2007 with the same period in 2006) Navegantes, Itajai,
Sao Francisco,
2/12 Itapúa

3. Greater Consumer Population shift
changes and projections
from 1970 to 2030
Population growth in the U.S. since 1970 has been
more heavily concentrated in the South and West than
in the Midwest and the Northeast.
USA population:
• Year 2000 - West surpassed the Northeast
• By 2030 – West projected to overtake the Midwest
• Until 2030 - South will continue to have the
largest ...population of any region source: Linda Jacobsen, director of domestic programs for
the Population Reference Bureau
3/12

4. Objectives and Focus:
USA and Brazil top trade opportunities = South Regions
Chicago to Jacksonville in 2 days
Southbound Northbound
From CHICAGO Market From Brazil to CHICAGO
to Brazil (2007): Market (2007):
39,829 teus 37,667 teus
ASIA via
JAXPORT
as a HUB
Volumes from Brazil to USA – S E Region
(Jun/07 – May/08)
Total : 85,895 teus
Volumes from USA to Brazil – S E Region
(Jun/07 – May/08)
Total : 97,596 teus
Teu = 20’ Container

5. Brazil – Predicted to have greater GDP then current
richest countries (G7) by 2050
(according to 2001 Goldman Sachs report)
Curitiba offers the best quality of life and holds the title of Model city in Brazil, the
largest South American country in size, economy and population, the fifth largest
country in the world, with 180 million people, including 35 million consumers and
one of the most desired markets and potential growth economies in the world.
Brazil is rich in resources and manpower, a well-known exporter of sugar, coffee,
iron ore, beef, chicken, soybeans and footwear, could also become a key supplier
of crude to the U.S. as production in Mexico and Venezuela decline. Over 90% of
Brazilian exports correspond to items produced by large companies, several
products in the basic stage to be transformed somewhere else in the world.
2/9

6. Curitiba – Brazil’s model city and best entry access to
Mercosul Countries (Argentina / Brazil / Paraguay /Uruguay)
Curitiba is located in the state of Paraná, south region of Brazil. One of the preferred
places of European immigrants- mainly Germans, Italians, Poles and Ukrainians, that
arrived in Brazil since the XIX century. Its economy is based on trade, the provision of
services and processing industries, scattered across Curitiba's City and Industrial
Park, a dedicated area for industries since 1970 with 43 million square meters, with
several large industries like ExxonMobil, Healthy, Volvo, Kraft Foods, Siemens,
Cocelpa, Furukawa, Bayone, Hettich, Denso, Bosch, Brafer, Placas do Parana, CNH,
Hass, Becton Dickinson, Decorprint, Petroleo Brasileiro, Propex, and several others.
3/9

7. Curitiba – Quality Public Transportation system
shared with several cities including New York
In addition, the city has one of Brazil's best public transport systems, having sold and
exported several of its schemes, such as the Integrated System to other cities, including
New York. About 1,100 buses make 12,500 trips per day, serving 1.3 million passengers.
Curitiba’s buses are privately-owned by ten companies, managed by a quasi-public
company. Bus companies receive no subsidies; instead all mass transit money collected
goes to a fund and companies are paid on a distance travelled basis. Curitiba’s
transportation system also favors the environment; the city has the second highest per
capita car ownership rate in Brazil (one car for every three people) but is 30 percent below
in gasoline use per capita among eight comparable Brazilian cities due to the effective
public transportation.
4/9

8. Latin America – Brazil - Curitiba
Opportunity for Transportation and Logistics Companies
Transportation and logistics (movement and storage of goods) is the second biggest
industry, after foods industry in Latin America. This industry is far from mature, and is
among the high ranked opportunities in Brazil. In 2007 there were 754 million tons that
moved through Brazil’s ports system. The country operates 45 ports (35 sea and 10
river ports) 37 or these are administrated by the State. With the recent laws allowing
privatization of port terminals and areas, over 7.4 million square meters (145 areas)
have been leased, over US$ 3 billion of public / private investment have been made,
and between 1993 and 2005 there has been an increase of 73% in tonnage and 277%
in containers handled with 65% of cargo handled within 121 private port terminals.
Director of ANTAQ (national water transport agency) says that five to ten new ports will
be needed by the year of 2023 to support the country’s growing trade. While several
projects and terminals are already under development, most of which will have around
50 feet of natural draft the new Growth Accelerating Program (PAC) will be investing
1,140 billion reais (approximately 650 million dollars) by 2010 for dredging. Brazil is
prepared to receive the new larger ships in several of it’s ports..
5/9

9. Important information:
1. USA is already number one destination for products
from Curitiba which means a good opportunity to
capture distribution and logistics via Jacksonville (view
chart below)
TOP DESTINATIONS FOR
CURITIBA’S EXPORTS - 2007
Country US$ FOB Participation %
United States 284,169,935 18.83
Germany 279,873,814 18.55
Argentina 211,714,257 14.03
Venezuela 116,283,404 7.71
Chile 100,596,915 6.67
Peru 60,929,785 4.04
Angola 46,433,921 3.08
Colombia 31,330,653 2.08
Paraguay 24,967,005 1.65
Lower Countries
(Holland) 24,957,120 1.65
Others 327,739,020 21.72
Total 1,508,995,829 100.00
6/9

10. Important information:
1. USA is 3rd for imported products representing good
opportunities for exports growth via JAXPORT
3. China products, via JAXPORT’s direct Asia services is an
additional opportunity for consolidations
TOP ORIGINS FOR
CURITIBA’S IMPORTS - 2007
Country US$ FOB Participation %
China 379,369,222 17.37
Germany 264,303,964 12.10
United States 226,217,647 10.36
Sweden 175,141,596 8.02
Taiwan 132,200,197 6.05
United Kingdom 114,745,340 5.25
Italy 105,095,321 4.81
Japan 87,661,850 4.01
Argentina 87,057,677 3.99
Malaysia 84,359,423 3.86
Others 527,474,165 24.16
7/9 Total 2,183,626,402 100.00

11. Important information:
1. Logistics industry is # 2 industry in Latin America.. and
Curitiba is one of the best entries for Mercosul countries in
Latin America, besides Brazil
2. Curitiba is in the top 5 export Brazilian Capitals and the one
with most growth (view chart below)
8/9

12. QUESTIONS ? Contact: Joshua Rodriggs:
904 357-3059 office
904 254-7586 cellular
joshua.rodriggs@jaxport.com
(J.R.) JOSHUA RODRIGGS
- Manager of Latin American
& Intermodal Sales
- President
•Over 20 years of experience in International Trade, 12 of
which in South Florida working with Ocean Carriers and
NVOCC (non vessel operating common carrier).
•Work and projects with multi-nationals;
Maersk Line – Curitiba, Brazil
TNX (Navieras de Puerto Rico) – Miami, Florida
Aliança / Hamburg Sud – Miami, Florida
Eastman/Voridian – Miami, Florida + Manaus, Brazil
•Presently managing Latina America and Intermodal
Sales for Jacksonville Port Authority (JAXPORT).
•Developing and attracting new opportunities within Latin
America and Jacksonville, Florida.
9/9