In this slideshow, we breakdown the 'new' B2B buyer and how important it is to give them personalized, relevant, and targeted messages to keep them engaged with your businesses throughout the buying process.
43. Laura F. Bright, University of Texas, “Consumer Control and Customization In Online Environments : An Investigation
into the Psychology of Consumer Choice and its Impact on Media Enjoyment, Attitude, and Behavioral Intention,” 2008