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Introduction to Heroku
Scale your Custom & Customer facing apps
John Stevenson
Developer Evangelist
Salesforce
@jr0cket
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Heroku is…

An elastic,
multi-language,
multi-framework,
Platform as a Service
Heroku as part of the
Salesforce Platform
The Heroku Story
Founded in 2007
 Enabling startups become successful
 A focus on high quality platform cloud service for developers

Acquired by Salesforce in 2010
 Supporting innovation in the enterprise
 Extending possibilities within the Salesforce platform
Comparing Force.com & Heroku
Force.com

Heroku

- An instantly available app

- Build your custom apps &
deploy them using Git

- Configurable with Clicks,
extend with Apex, integration
with API’s
-Leveraging Database.com
All running in the Cloud

- Create apps with a range of
languages & databases
All running in the Cloud
Different responsibilities, different constraints
Force.com

Heroku

Managed application

Manage your choice of
application framework

-Force.com updates 3 times per
year

Work within Governor
limits

- Rails, Nodejs, Spring, etc

Elastic scalability
- get all the resources you want,
only when you want them
How Heroku is used
High-volume sites / customer facing apps
 Campaigns / Marketing sites
 Mobile & API services
 Online services (flat hunting, digital galleries, file sharing, dating,
education, etc)
 Supplementing physical events – Sports events, Marathon races, etc.

success.heroku.com
Case Study: Level Up – Mobile payment processing
Enabling people to buy essentials during Hurricane Sandy
 Deploy the app quickly with zero down-time
 Scale to manage thousands of payment partners

Supporting over 1 million customers
 processing over 3 million orders

success.heroku.com/levelup
Feeding Data into your Salesforce Org
Create a single view of the business in Salesforce
 Eg. Match campaigns and marketing data to new & existing customers
in your org

Process high volues of data in different ways on Heroku and
transalte into existing data in your Org
 Feed in data to your Org at a sustainable rate

www.heroku.com/1
Building apps with Heroku & Force.com
Via Salesforce Canvas
 Embed services and functionality not suited to force.com into your org.
 Interact using JavaScript remoting

Via Salesforce REST & SOAP APIs
 Pull & Push data between Force.com & Heroku applications
 Using your Salesforce Org as the canonical view of information
Heroku in more detail
Heroku first class languages
Ruby, Node (JavaScript), Python & Java
Heroku gives you…

Developer driven deployment
Deploy using Git version control, the most popular tool for
developers
git push heroku master
Heroku gives you…

Instant & continuous deployment
Deploy changes at the speed of business change

Write your
application code

Deploy your code
on Heroku

Version your
code locally
Heroku gives you…

Repeatable & traceable deployment
Code commits drive application releases
Easily manage versions across multiple environments (dev, test,
staging, production)
Heroku gives you…

Activity on the Heroku Dashboard
Heroku gives you…

Dyno – an abstraction over
infrastructure
A simplified definition of resources
Runs one or more application processes
Requires no patching or other maintenance a typical (virtual)
server would need
Heroku For Developers
750 hours process time per month

(31 days = 744 hours)

Note: A Dyno on the Dev plan will sleep after 1 hour of no activity
Heroku gives you…

Scale multiple processes
web and background processes can scale at different levels
Heroku gives you…

Elastic scaling of your applications
Instantly deploy your app over multiple Dynos
Scale down during quite periods to save costs
Heroku gives you…

Customisable deployment
large number of programming languages through open source
“buildpacks”
- buildpacks are available on Github
Heroku gives you…

Operations as a service
24x7 platform monitoring
Automated patching
Automated dyno management
Heroku gives you…
Heroku gives you…

Logplex - unified logging system
Diagnose problems fast with all relevant information
Heroku gives you…

Fast Rollbacks
Restore a previous version whilst you do root cause analysis
Heroku gives you…

Large collection
of addons
Build your application faster
with on-demand services
Heroku Postgres – database as a service
Powerful data storage on demand

 Irrespective of if you app is deployed on Heroku
Heroku Postgres – Database as a Service
Addon: New Relic – end 2 end analysis
Addon: HireFire – auto-scaling
Git Push Deploy

Getting Started with Heroku
Setup your Heroku account
1) Create an account on Heroku
2) Download the Heroku Toolbelt
3) Create / Upload your public key
heroku login
Or check if you already have a key:
Whats in the Toolbelt?
Heroku command line tools

create | logs | ps | releases |
run | addons | config | fork
A Git client
Foreman

run apps on your laptop as they would run on Heroku
5 steps to deploy your first app on Heroku
1) Create you app (using build tools)
2) Initialise a git repository for your project
3) Create your heroku app (heroku create)
4) Git Commit your files to the local repository
5) Git Push your app to heroku
3 step continuous deployment on Heroku
1) Enhance you app using your
development tools

2) Git Commit your files to the
local repository

3) Git Push your app to Heroku
Creating live apps should be fast…

Demo: A really quick app
Technology used for Demo
Building the application
 Yeoman to scaffold and application
 Grunt for project automation
 NodeJS to run the website

Deployment
 Deployed as a node application on Heroku
 Code available at: https://github.com/jr0cket/df13-heroku-intro
Heroku Summary
Deploy custom apps quickly and reliably
Elastically scale your customer facing apps based on business
value
Use existing language experience of your development teams
Feed valuable data into Salesforce Org & integrate with the
services it provides
Try Heroku for yourself
Learn more at:

http://heroku.com/
Getting started with Heroku guides:

http://devcenter.heroku.com/articles/quickstart
Dreamforce 13 developer session: Introduction to Heroku

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Dreamforce 13 developer session: Introduction to Heroku

  • 1. Introduction to Heroku Scale your Custom & Customer facing apps John Stevenson Developer Evangelist Salesforce @jr0cket
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. Heroku as part of the Salesforce Platform
  • 5. The Heroku Story Founded in 2007  Enabling startups become successful  A focus on high quality platform cloud service for developers Acquired by Salesforce in 2010  Supporting innovation in the enterprise  Extending possibilities within the Salesforce platform
  • 6. Comparing Force.com & Heroku Force.com Heroku - An instantly available app - Build your custom apps & deploy them using Git - Configurable with Clicks, extend with Apex, integration with API’s -Leveraging Database.com All running in the Cloud - Create apps with a range of languages & databases All running in the Cloud
  • 7. Different responsibilities, different constraints Force.com Heroku Managed application Manage your choice of application framework -Force.com updates 3 times per year Work within Governor limits - Rails, Nodejs, Spring, etc Elastic scalability - get all the resources you want, only when you want them
  • 8. How Heroku is used High-volume sites / customer facing apps  Campaigns / Marketing sites  Mobile & API services  Online services (flat hunting, digital galleries, file sharing, dating, education, etc)  Supplementing physical events – Sports events, Marathon races, etc. success.heroku.com
  • 9. Case Study: Level Up – Mobile payment processing Enabling people to buy essentials during Hurricane Sandy  Deploy the app quickly with zero down-time  Scale to manage thousands of payment partners Supporting over 1 million customers  processing over 3 million orders success.heroku.com/levelup
  • 10. Feeding Data into your Salesforce Org Create a single view of the business in Salesforce  Eg. Match campaigns and marketing data to new & existing customers in your org Process high volues of data in different ways on Heroku and transalte into existing data in your Org  Feed in data to your Org at a sustainable rate www.heroku.com/1
  • 11. Building apps with Heroku & Force.com Via Salesforce Canvas  Embed services and functionality not suited to force.com into your org.  Interact using JavaScript remoting Via Salesforce REST & SOAP APIs  Pull & Push data between Force.com & Heroku applications  Using your Salesforce Org as the canonical view of information
  • 12. Heroku in more detail
  • 13. Heroku first class languages Ruby, Node (JavaScript), Python & Java
  • 14. Heroku gives you… Developer driven deployment Deploy using Git version control, the most popular tool for developers git push heroku master
  • 15. Heroku gives you… Instant & continuous deployment Deploy changes at the speed of business change Write your application code Deploy your code on Heroku Version your code locally
  • 16. Heroku gives you… Repeatable & traceable deployment Code commits drive application releases Easily manage versions across multiple environments (dev, test, staging, production)
  • 17. Heroku gives you… Activity on the Heroku Dashboard
  • 18. Heroku gives you… Dyno – an abstraction over infrastructure A simplified definition of resources Runs one or more application processes Requires no patching or other maintenance a typical (virtual) server would need
  • 19. Heroku For Developers 750 hours process time per month (31 days = 744 hours) Note: A Dyno on the Dev plan will sleep after 1 hour of no activity
  • 20. Heroku gives you… Scale multiple processes web and background processes can scale at different levels
  • 21. Heroku gives you… Elastic scaling of your applications Instantly deploy your app over multiple Dynos Scale down during quite periods to save costs
  • 22. Heroku gives you… Customisable deployment large number of programming languages through open source “buildpacks” - buildpacks are available on Github
  • 23. Heroku gives you… Operations as a service 24x7 platform monitoring Automated patching Automated dyno management
  • 25. Heroku gives you… Logplex - unified logging system Diagnose problems fast with all relevant information
  • 26. Heroku gives you… Fast Rollbacks Restore a previous version whilst you do root cause analysis
  • 27. Heroku gives you… Large collection of addons Build your application faster with on-demand services
  • 28. Heroku Postgres – database as a service Powerful data storage on demand  Irrespective of if you app is deployed on Heroku
  • 29. Heroku Postgres – Database as a Service
  • 30. Addon: New Relic – end 2 end analysis
  • 31. Addon: HireFire – auto-scaling
  • 32. Git Push Deploy Getting Started with Heroku
  • 33. Setup your Heroku account 1) Create an account on Heroku 2) Download the Heroku Toolbelt 3) Create / Upload your public key heroku login Or check if you already have a key:
  • 34. Whats in the Toolbelt? Heroku command line tools create | logs | ps | releases | run | addons | config | fork A Git client Foreman run apps on your laptop as they would run on Heroku
  • 35. 5 steps to deploy your first app on Heroku 1) Create you app (using build tools) 2) Initialise a git repository for your project 3) Create your heroku app (heroku create) 4) Git Commit your files to the local repository 5) Git Push your app to heroku
  • 36. 3 step continuous deployment on Heroku 1) Enhance you app using your development tools 2) Git Commit your files to the local repository 3) Git Push your app to Heroku
  • 37. Creating live apps should be fast… Demo: A really quick app
  • 38. Technology used for Demo Building the application  Yeoman to scaffold and application  Grunt for project automation  NodeJS to run the website Deployment  Deployed as a node application on Heroku  Code available at: https://github.com/jr0cket/df13-heroku-intro
  • 39. Heroku Summary Deploy custom apps quickly and reliably Elastically scale your customer facing apps based on business value Use existing language experience of your development teams Feed valuable data into Salesforce Org & integrate with the services it provides
  • 40. Try Heroku for yourself Learn more at: http://heroku.com/ Getting started with Heroku guides: http://devcenter.heroku.com/articles/quickstart

Editor's Notes

  1. Heroku is an elastic multi-language, multi-framework Platform as a Service (Paas) designed for developers to deploy their applications without having to also become an operations expert. This definition of Heroku will be explained in more detail through the course of this presentation.
  2. Create a new app via the website or the command line. Show just how easy it is to get a live application going in a few seconds. If possible, use an application that the audience can interactive with to demonstrate that it really is a live application. Options: java.heroku.com A meteor.com JavaScript app – requires use of a custom build pack
  3. A very brief history of Heroku to show that it is a part of the Salesforce family and to comment on how innovation Heroku first started to support in “start up” companies is now being realised in enterprises.
  4. Break into separate slides ??? - With example of each aspect?
  5. Break into separate slides ??? - With example of each aspect?
  6. Cover the main ways that Heroku is used with the force.com platform Chatter – more than an iFrame, you can embed a website within your force.com application and interact with it as if it were just one application. This is a great way of complementing the functionality of your force.com application. REST API allows your custom application to work with data already in your organisation as well as bring in data from any custom application deployed on Heroku. This allows your force.com application to become a single authoritive view of your company. Run applications on Heroku to manage the scaling of your application in more detail without a heavy operations overhead. Custom applications are a good way to implement functionality that does not make sense to create in a force.com application or is prohibitively expensive (in terms of licensing or API calls) for that platform.
  7. The 4 supported languages on Heroku. If you create applications in these languages using the common build tools then they will just deploy. As a developer you don’t need to write deployment scripts or other time consuming deployment work. These languages just work.
  8. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  9. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  10. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  11. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  12. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  13. When you create a new application on Heroku it starts off in the Dev plan. Here you get one dyno that is free to use as you get 750 hours per month for. In this Dev plan, a dyno will go to sleep (idle) after an hour of no web requests. Once the Dyno is sleeping, the next request will take a little longer whist the Dyno wakes up (should be a matter of a few seconds, or less). Should you wish to scale your application vertically, you can change over to the basic or production plans and run more dynos with identical copies of your application.
  14. You can scale your application vertically by building your appliction into different compone
  15. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  16. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  17. You can scale your application vertically by building your appliction into different compone
  18. Rollbacks are a very fast way to return to a know application state. Rather that push a code fix, it is often more prudent to roll back and give the development team more time to understand the root cause of the problem. In the screenshot, a new version of the code was pushed to Heroku by Andy, creating version 21. Unfortunatley this push caused and error and a decision to rollback to the previous version, v20, was taken. This rollback actually creates a new version, v22, based on version 20. Once the root cause of the bug in version 21 was found and the application re-tested, a final code push to Heroku was done. This final push to fix the code is important as if any other actions occur that trigger a new deploy (eg. An environment variable change) then the buggy code from version 21 would be re-introduced.
  19. Heroku is a multi-language PaaS designed for developers. By abstracting away the infrastructure, Heroku lets developers focus on their application and not on servers. Using known tools like Git and the command line, developers can instantly and continuously deploy their application to the cloud. By leveraging a broad catalog of add-ons, developers can accelerate their development and quickly add features to their applications.
  20. Understanding the performance of your app is challenging. Monitoring the performance and analysing the results against usage patterns for your app is vital to scaling your application efficiently.
  21. Create a new app via the website or the command line. Show just how easy it is to get a live application going in a few seconds. If possible, use an application that the audience can interactive with to demonstrate that it really is a live application. Options: java.heroku.com A meteor.com JavaScript app – requires use of a custom build pack
  22. Create a new app via the website or the command line. Show just how easy it is to get a live application going in a few seconds. If possible, use an application that the audience can interactive with to demonstrate that it really is a live application. Options: java.heroku.com A meteor.com JavaScript app – requires use of a custom build pack
  23. In this demo a new application is created using a Yeoman and the AngularJS template. Grunt manages all the dependencies and builds the AngularJS stie. NodeJS is added to the project to run the AngularJS project as a customer facing website (first on the laptop, then properly on Heroku).