Few informative slides about the Finnish brewing company

2. Sinebrychoff
• is the leading manufacturer of soft drinks & beers, ciders and
long drinks in Finland
• imports a vast number of foreign brands
- such as Carlsberg & Guinness
• or owns the licence to manufacture them in Finland
- such as Coca-Cola Co. and Schweppes products

3. Sinebrychoff
• due to the long history (since 1819) has got a strong image in
the industry
• constantly develops its products and brings new ones to
the market to keep the leader status
• also relies on the success of its best known products, like
the UpCider-brand and Koff & Karhu beers
- and of course the Moomin lemonade!

4. Sinebrychoff
• as part of the Carlsberg Group (4th biggest brewing company in the world),
shares the mutual company goals, such as
- customer-orientated production, listening to the customer
needs
- aiming to be the environmental friendliest corporation
in the industry
- decisions made as a group, not as individual companies

5. Sinebrychoff
• one key to success:
uses different kinds of marketing strategies
to get visibility in everyday life