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Search and the Enterprise Sales Force

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The document discusses optimizing search engine marketing to drive high-quality leads for an enterprise sales force. It recommends pointing paid search clicks at aggressive lead generation pages and treating search traffic that converts well as top-priority leads. It also suggests reviewing sales metrics like close rate, time to close, and average selling price to provide feedback to optimize search buys and the website.

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Search and the Enterprise Sales Force Barbara Coll CEO, WebMama.com
 
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Priority Order of Trust – Trial/Download
Priority Order of Trust - Demo See CRM Leadership and the Business Web In Action To view salesforce.com demonstrations, please complete the form below . You will get complete access to over 60 minutes of video demonstrations and product reviews in 8 action packed sections.
 
Search Needs to Drive Potential Customers through High Priority, High Trust Lead Generation Channels ,[object Object],[object Object],[object Object],[object Object]
Make Search an A Lead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review Sales Success Measures ,[object Object],[object Object],[object Object],[object Object],Feedback Loop into Search Buys and Site Optimization
Thank You! Barbara Coll [email_address] WebMama Services: 1. SEM Strategy 2. SEO Review and Recommendations 3. Competitive Intelligence 4. SEO Guidelines 5. Paid Search Management WebMama Enterprise Clients

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