Google analytics 101 - 4 How To's
•
1 gefällt mir•657 views
This presentation covers these four questions: 1. How do I find my most visited pages? 2. How do I find my top sources of traffic? 3. How do I find my mobile traffic? 4. How do I find what happened when I see a spike in traffic? For more information check out more of Strategy Lab's friday's workshop series here: http://strategylab.ca/workshops/fridays/
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Google analytics 101 - 4 How To's
Ähnlich wie Google analytics 101 - 4 How To's (20)
Mehr von Jeph Maystruck
Mehr von Jeph Maystruck (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Google analytics 101 - 4 How To's
- 2. Why use ! Google analytics?! Why measure?
- 3. 79% of consumers now say they use a smartphone to help with shopping.! ! -Zero Moment of Truth by Jim Lecinski
- 4. 70% of Americans now say they look at product reviews before making a purchase.! ! -Zero Moment of Truth by Jim Lecinski
- 5. 83% of moms say they do online research after seeing TV commercials for products that interest them.! -Zero Moment of Truth by Jim Lecinski
- 6. You can’t improve what you don’t measure.!
- 7. This presentation covers 4 questions you may have about Google Analytics:! 1. How do I find my most visited pages?! 2. How do I find my top sources of traffic?! 3. How do I find my mobile traffic?! 4. How do I find what happened when I see a spike in traffic?
- 8. 1. How do I find my most visited pages?
- 10. Click “Overview”
- 11. On pages…! What pages are your potential customers visiting and what impression do they get when they’re there?! Find your worst pages and make them better by adding value in some way.
- 12. 2. How do I find my top sources of traffic?
- 15. On traffic sources…! Organic = from Google search! Direct = people typing in your URL! Referral = people clicking on a link on another website that leads to yours.!
- 16. To increase traffic…! Organic – optimize, create content, get links! Direct – create something of value! Referral – get more social!
- 17. 3. How do I find how much mobile traffic I received last year?
- 18. Click “Audience”
- 19. Click “Mobile” then “Overview”
- 20. 4. How do I find where a spike in traffic came from?
- 21. Select the day before and after the traffic spike
- 22. Click “Acquisition” then “Overview”
- 23. Bonus: What do we know works really well to increase traffic to your website?
- 24. get links
- 29. Tips 1. 2. 3. Always compare your reports to a previous period of time. Determine your own path to profitability. Don’t measure too small (IE: Weeks or months)