2. Mark
Boersma
Founder
and
President
Synergy
Solu&ons
mboersma@synergysolu&ons.net
888-‐230-‐2300
hBp://www.linkedin.com/pub/mark-‐boersma/4/a78/8a0
Sco-
Cappel
President
&
Founder
Sorrento
Mesa
Prin&ng
858-‐527-‐0800
hBp://www.linkedin.com/in/scoBmcappel
Joe
Kern
Vice
President
of
Marke&ng
PagePath
Technologies
866-‐770-‐7569
hBp://www.linkedin.com/in/josephrkern
Friday, October 7, 2011
3. Tasks
Analy4cal
Driver
Less More
Aggressive Amiable
Expressive Aggressive
People
Friday, October 7, 2011
6. Network of Decision Makers
Facebook LinkedIn
50
40
30
20
10
0
% of Users Who are Business Decision Makers
Lewis Howes - Author Linked Working
Friday, October 7, 2011
7. Three Degrees of Separation
Mary Joe Ron VP Marketing
Friday, October 7, 2011
10. How You Get There
• Photo
• Current Position
• At Least Two Previous Positions
• Education
• Summary
• Specialties
• At Least Three Recommendations
Friday, October 7, 2011
11. Profile Modifications
• Customize Your Website Links
• Add Your Twitter Account
• Personalize Your Public Profile URL
• Add Skills (beta)
• Groups and Associations
• Honors and Awards
Friday, October 7, 2011
16. The Power of Groups
• Connect Without Directly Connecting
• Connect Across the Horizontal
• Connect Up the Vertical
• Discussions
• Send a Message
• Jobs
Friday, October 7, 2011
18. What You Can Learn
• What’s Up With Your Clients?
• What’s Up With Your Prospects?
• Who’s Coming ...Who’s Going
• How Are You Connected?
• Latest News
Friday, October 7, 2011
19. Making Contact
• Ask For an Introduction From a Connection
• Invite Another Group Member to Connect
• Send an InMail (Paid account only)
• Pick Up the Phone and Call
Friday, October 7, 2011
21. Search Strategies
• Search by Individuals Name
• Search by Company Name
• Search by Geographical Region
• Search by Title (Horizontal)
• Search by Industry (Vertical)
• Search by ANY Combination of the Above
Friday, October 7, 2011
22. General Strategies
• Research Companies You Want as Clients
• Research Prospects by Title and Location
• Learn About Your Prospect Before You Meet
• Ask for Introductions From Your Network
• Viewers of This Profile Also Viewed...
• Integrate With CRM to Stay Current
Friday, October 7, 2011
24. Resources
LinkedIn Learning Center http://learn.linkedin.com
Linkedin Blog http://blog.linkedin.com
Linked Intelligence http://linkedintelligence.com
LinkedIn Group Linked Strategies
Friday, October 7, 2011
26. Scott Cappel
Sorrento Mesa Printing
7398 Trade Street
San Diego, California 92121
858.527.0800
smc@sorrentomesa.com
www.sorrentomesa.com
www.linkedin.com/in/scottmcappel
www.facebook.com/sorrentomesa
www.twitter.com/sorrentomesa
SKYPE: scottmcappel
Friday, October 7, 2011
