This is my Presentation at Digital Summit 2012 for Apptopia. Learn about how to value Mobile Apps....which apps are good to acquire, and how you can monetize them.

1. Get
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Lessons in App Valuation
& Monetization
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Jon ath
@Jon
@JonathanCKay | #DSum12 | @Apptopia

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#DSum12
&
#room1

3. @JonathanCKay | #DSum12 | @Apptopia

4. Exit Strategy for Developers
$
@JonathanCKay | #DSum12 | @Apptopia

5. A New Way to Get Involved in Mobile
Entrepreneur
@JonathanCKay | #DSum12 | @Apptopia

6. Wrong Way
@JonathanCKay | #DSum12 | @Apptopia

7. $110 per hour

8. $110 per hour
X

9. $110 per hour
X
250 hours

10. $110 per hour
X
250 hours
= $27,500

11. $110 per hour
X
250 hours
= $27,500

12. 2+ years
(28 months to be exact)

13. 2+ years
(28 months to be exact)

14. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)

15. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)

16. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once

17. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)

18. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)

19. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)
28 x $350 = $9,800 + $4,500 =
$14,300

20. 2+ years
(28 months to be exact)
$350 a month (after Apples cut)
Featured by Apple once
($4,500)
28 x $350 = $9,800 + $4,500 =
$14,300

21. Over $75,000 in gross revenue

22. Other Things to Avoid:
The ______ Industry is a $50 million dollar industry...
if this app only captured x%
If someone came in and put some real money into
the app, then it would be worth ______.
I put 2 years of my life into this...I would need
$_____ to walk away.

23. 4 Buyer Use
Cases
@JonathanCKay | #DSum12 | @Apptopia

24. Not e:
Q ui ck
“How much would this app
cost to build?”
@JonathanCKay | #DSum12 | @Apptopia

25. Not e:
Q ui ck
“What can I do that the current owner
is NOT doing?”
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26. 1. Early Traction
(hype)
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27. graBLOX Puzzle Game
First 6 Weeks
10,000+ Downloads
10+ 5 Star reviews a day
Raving reviews
Very long time spent in app
@JonathanCKay | #DSum12 | @Apptopia

28. graBLOX Puzzle Game (con’t)
@JonathanCKay | #DSum12 | @Apptopia

29. graBLOX Puzzle Game (con’t)
, 0 0 0
$ 1 0
@JonathanCKay | #DSum12 | @Apptopia

30. 2. Has Good Potential
(not being run well)
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31. Failiens
Poor Traction (and distribution)
Great Design
Game Play Mistakes
Good Features
1. Game Center Integration
2. Coins & Virtual Goods
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32. Failiens (con’t)
@JonathanCKay | #DSum12 | @Apptopia

33. Failiens (con’t)
, 7 50
$ 3
@JonathanCKay | #DSum12 | @Apptopia

34. 3. Fix a Problem / Make the
App Better
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35. Facebook Timeline Covers
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36. Facebook Timeline Covers (con’t)
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37. 4. Like the Idea
(low barrier to entry)
@JonathanCKay | #DSum12 | @Apptopia

38. Popular Brands
Asking Price: $500
Needs More Logos (hire an intern)
Could Improve UI / Design
@JonathanCKay | #DSum12 | @Apptopia

39. Popular Brands (con’t)
Logo Quiz
AppAnnie.com
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40. Popular Brands (con’t)
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41. 1. Early Traction
2. High Potential
3. Fix a Problem
4. Like the Idea
@JonathanCKay | #DSum12 | @Apptopia

42. How do I make
Money?
@JonathanCKay | #DSum12 | @Apptopia

43. Localization
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44. Используйте уникальные полномочия
Angry Birds уничтожить оборону
жадные свиньи! Выживание Angry
Birds на карту.
Use the unique powers of the Angry Birds
to destroy the greedy pigs' defenses! The
survival of the Angry Birds is at stake.
@JonathanCKay | #DSum12 | @Apptopia

45. @JonathanCKay | #DSum12 | @Apptopia

46. Search
Engine
Optimization
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47. Free doesn't mean
Free
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48. @148apps_nowfree

49. Thank You.
Jon@apptopia.com
@JonathanCKay | #DSum12 | @Apptopia