Have you ever received an email that frustrated you? You probably remember that bad
experience and exactly who it was with. Onboarding new and potential customers with
email is not as easy as you think. For eTailers struggling with customer acquisition a
solid email strategy is key to retaining your current customers.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Email Onboarding
1. Are You Chasing Your eCommerce Customers
Away With Lousy Email Onboarding?
Have you ever received an email that frustrated you? You probably remember that bad
experience and exactly who it was with. Onboarding new and potential customers with
email is not as easy as you think. For eTailers struggling with customer acquisition a
solid email strategy is key to retaining your current customers.
Stop Chasing Start Nurturing
Thus through much trial and error we have developed the ideal eCommerce customer
onboarding experience. The key is to send behavioral emails that utilize data. Starting
from the moment the customer opts into your email campaign to years down the line
when they are your most valued customer behavioral email marketing is not only ideal
but it is also becoming the norm and customers are expecting better email marketing.