Presented by Sean Gilchrist, Managing Director - Digital Banking at Barclays UK Retail & Business Banking
For the complete presentation, see http://bit.ly/N2lk3S.
Alternatively, please visit http://www.customerexperiencefinance.com/share.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Handling An Increasing Variety of Digital Channels in Your Customer’s Experience Company Confidential
1. Handling an increasing variety of
digital channels in your
customer’s experience
Company Confidential – September 2011
Sean Gilchrist
Managing Director - Digital Banking
Barclays UK Retail & Business Banking
2. Agenda
Four big impacts
Consumer, Technology, Business trends…
How do we make sense of this all...
Our Mobile bank…
What results have seen…
Conclusions
2
4. Consumer trends…
Speed of adoption and The "prosumer" and
interconnectivity is online commerce
increasing continues to rise
The information playing It's on-demand
field is being levelled everything, everywhere
Digitally empowered
Relevance filtering is
consumers can be
growing
selective with brands
Micropublished self-
Niche aggregation is
expression is
growing
blossoming