Closing Remarks at the Alzheimer's Association: Houston and South East Texas 2011 Professional Conference The Impact of Technology on Dementia Care Services: Empowering Providers, Patients & Families Emerging Technology does support some very real threats and at the same time has an incredible ability to empower, encourage, and inspire when harnessed for the greater good.

1. || Houston & South East Texas Chapter – 2011 Professional Conference
The Impact of Technology on Dementia Care Services
EMPOWERING
PROVIDERS,
PATIENTS &
FAMILIES

2. What We’ll Talk About...
 The Future is Social
 The Good…
and the Bad
 The Value You Add
 Tools to Monitor
Twitter:
@jjlassberg
#alzTexCon
http://www.flickr.com/photos/khalidalbaih/5653817859/sizes/z/in/photostream/

3. Technology: The Future is Social?
http://www.flickr.com/photos/x-ray_delta_one/3928200642/sizes/o/in/photostream/

4. http://www.flickr.com/photos/respres/3063165013/in/photostream/
Technology: Distracts Us

5. http://www.flickr.com/photos/juditk/4638497438/in/photostream/
Technology: Keeps Us Distant

6. http://www.flickr.com/photos/rosauraochoa/3256031851/in/photostream/
Technology: Markets To Us

7. http://www.flickr.com/photos/hamed/3638718039/in/photostream/
Technology: Empowers Us

8. http://www.flickr.com/photos/hamed/3638718039/in/photostream/
Technology: Inspires Us

9. http://www.flickr.com/photos/hamed/3638718039/in/photostream/
Technology: Encourages Us

10. http://www.flickr.com/photos/batega/1865482908/sizes/l/in/photostream/
Technology: Connects Us

11. It’s Not About the Gadgets…

12. It’s About the Connections
http://www.flickr.com/photos/49503019876@N01/1659321885/#

13. It’s About Conversations

14. It’s About Community

15. Technology: The Future is Social!
Allows and
Empowers Humans
to Connect in
Meaningful Ways

16. Google Search: My Network Matters

17. WWW Goodness
http://www.flickr.com/photos/73645804@N00/440672445/

18. Facebook & Twitter

19. CareFlash

20. VolunteerSpot

21. ChipIn

22. … and the bad
http://www.flickr.com/photos/bredgur/1238463726/sizes/o/in/photostream/

23. Online Bullies
58% of kids admit someone has said mean or hurtful things to them
online – iSafe.org
http://www.flickr.com/photos/pointshoot/2500644518/sizes/l/in/photostream/

24. Bad Information
Myth 4: Drinking out of aluminum cans or cooking in aluminum pots
and pans can lead to Alzheimer’s disease. – alz.org
http://www.flickr.com/photos/marcoarment/3128247837/sizes/l/in/photostream/

25. Viruses, Infections, & Theft
Computer viruses cost U.S. businesses $55 Billion annually
- http://www.technewsworld.com/story/69145.html
http://www.flickr.com/photos/25414324@N02/2932863300/

26. Spam, Scams, and all the like…
In the year 2011, the estimated figure for spam messages is around
seven trillion… spam cost US organizations alone more than $13
billion in 2007. - http://en.wikipedia.org/wiki/Spam_(electronic)
http://www.flickr.com/photos/63056612@N00/155554663/sizes/l/in/photostream/

27. Privacy
http://www.flickr.com/photos/72341818@N00/4021613201/
“… what is a constant tension in our society, is that we trade information that
our parents and our grandparents would have considered private, for fun,
for convenience…” Frederick Lane author of "American Privacy"

28. What Can You Do
http://www.flickr.com/photos/dm-set/3435246555/in/photostream/

29. http://www.flickr.com/photos/gi/127555697/sizes/o/in/photostream/
http://www.flickr.com/photos/batega/1865482908/sizes/l/in/photostream/
Someone You Admire

30. Most Admiral Trait / Characteristic

31. MARTIN
LUTHER
KING JR.
January 15, 1929 – April 4, 1968
Passionate

32. WONDER
WOMAN
December 1941 - present
Protects

33. MOHANDAS
GANDHI
Oct 28, 1869 – Jan 30, 1948
Love

34. http://www.flickr.com/photos/quacktaculous/3143079032/sizes/l/in/photostream/
Character Trait

35. I BRING ________ TO THE WORLD.
What Can You Do

36. PASSION
I BRING SAFETY TO THE WORLD.
LOVE
What Can You Do

37. “I BRING ________ TO THE WORLD.”
Regardless of age, regardless of position, regardless of the business we happen to
be in, all of us need to understand the importance of branding. We are CEOs
of our own companies: Me Inc. To be in business today, our most
important job is to be head marketer for the brand called You.
~ The Brand Called You - Tom Peters August 31, 1997
http://www.fastcompany.com/magazine/10/brandyou.html
Personal Branding Age

38. http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream /
Bring to the World: Online & Off

39. Personal Branding
The Personal Brand Era requires you to define
and manage the following:
1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Service
http://blog.chron.com/thelist/2009/10/the-personal-brand-era-cometh//

40. http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream /
Monitoring

41. Google Alerts
 Monitor the Web for interesting new content
 About You
 About Your Work
http://www.google.com/alerts

42. Google Reader
 Keep track of your favorite websites
 Stay up to date
 Simplify your
reading experience
 Discover new
content
http://www.google.com/reader

43. Twitter Search
 Search, filter, and interact
 Filter
real-time
information
http://www.search.twitter.com

44. HootSuite
 Multiple Platforms
 Analytics &
Reports
 Monitor Your
Network
 Quick & Saved
Searches
http://www.hootsuit.com

45. To Review...
 The Future is Social
 The Good…
and the Bad
 The Value You Add
 Tools to Monitor
http://www.flickr.com/photos/x-ray_delta_one/4737170949/sizes/z/in/photostream/

46. Tools will Come & Go
Tools will Come & Go
http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/

47. || Houston & South East Texas Chapter – 2011 Professional Conference
Focus on the Connections http://www.flickr.com/photos/30971624@N00/2483188081/

48. JJ Lassberg, Schipul – The Web Marketing Company Blog: jjlassberg.com
Facebook: jjlassberg
www.schipul.com Twitter: jjlassberg
Flickr: jjlassberg
JJLassberg@schipul.com Tumblr: jjlassberg
http://www.flickr.com/photos/45581782@N00/2086641/

49. http://www.flickr.com/photos/30971624@N00/2483188081/
Questions?