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Top 10 Tips to Gain the Competitive Edge Branding Guidelines JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
Young people view more than 40,000ads per year on television alone… http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
www.shark.com
 www.shark.com
 www.shark.com
Let’s Talk… Branding 101 Top 10 Tips #1 Take Away
Branding 101: A brand is the identity of a specific product, service, or business
Brands Can Be: ,[object Object]
 Sign
 Symbol
 Color Combo
 SloganWorld's First Trademark?
Personality
Top 10 Tips: Focus Tagline Consistency Quality Use It Share It Talk the Talk Harness Fans Reputation Let Go A Little
#1… Focus
What are you going to do for me? Focus on the #1 thing you provide
“The best most convenient drugstore with high profit per customer visit” Good To Great: Why Some Companies Make The Leap...and Other's Don't
#2… Tagline
Get One!  Be Short, Be Clear, Tell Me What You Do
Taste Great! Less Filling!
Does Your Web Site Increase Your Sales?
#3… Consistency
Pick It & Stick With It 10 Years to build brand recognition
Don’t Change Cause Yer Bored
#4… Quality
Are You Top of the Line? No Cheese, No Fuzz, No Old
www.porsche.com/usa/
#5… Use It!
Everywhere. ,[object Object],[object Object]
T-Rex Services
#6…Share It
Press Kit: Make it easy for others to use… and they will
What to put in it? Logos  For Print For Web Hi-Res Photos (remember… Quality) Need to Know NOW! Media Contact Generous, Easy to Understand, Rules of Use.
This is FREE promotion of YOU
#7… Talk the Talk
Train Your Employees ,[object Object],[object Object]
 #8… Harness Fans
Let Your Fans Rave ,[object Object],[object Object]
#9… Reputation
More Important than Pretty Pics A bad reputation can be deafening and deadly
#10…
Let Go… just a little.
Don’t Make an A** of Yourself Be Fun, Be Kind, Be Grateful
#1 Take Away If you don’t get anything else… get this.
Be Consistent
The End. http://www.slideshare.net/jjlassberg  JJLassberg.com  www.schipul.com/jjlassberg Schipul - The Web Marketing Company

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Social Media Training Boot Camp - Branding Guidelines

Hinweis der Redaktion

  1. Personality of a product, company or service.
  2. Personality of a product, company or service.
  3. Personality of a product, company or service.
  4. Personality of a product, company or service.
  5. A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  6. More important than your logo – especially when starting out.
  7. Personality of a product, company or service.
  8. More important than your logo – especially when starting out.
  9. Personality of a product, company or service.
  10. More important than your logo – especially when starting out.
  11. Personality of a product, company or service.
  12. More important than your logo – especially when starting out.
  13. Personality of a product, company or service.
  14. Personality of a product, company or service.
  15. Logos, photos, media contact, generous rules of use
  16. Personality of a product, company or service.
  17. Logos, photos, media contact, generous rules of use
  18. Logos, photos, media contact, generous rules of use
  19. Personality of a product, company or service.
  20. Logos, photos, media contact, generous rules of use
  21. Personality of a product, company or service.
  22. Logos, photos, media contact, generous rules of use
  23. Logos, photos, media contact, generous rules of use