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Social Media & Pr Seminar

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Kim Jerry

Social Media & PR seminar(made by @JERRYEFFECT)

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2 0 1 0 0 1 2 6 seminar PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT Relation Context Social Network
@JERRYEFFECT PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
R elation S ocial Media S NS C ontext “ 人” PR
Information Relation Publishing Relation “ Information” (“Consumer” = “Producer”) S ocial N etworking S ervice About Social Media
About Social Media
Communication Flow About Social Media E-mail Cafe Messenger Closed Media Blog SNS Open Media C C C C C C C
About Social Media Closed Media Open Media Communication Save Social Media Classification
About Social Media Why ?? Web 2.0 Mobile 2.0 Information Service Network Service Collecting Connecting Main : Traditional Media Main : User
Distribution “ 人” Information Build up trust More Fast More Easy About Social Media Closed Media Social Media
About Social Media Company Brand Government YOU!!! Context Crowdsourcing Collaboration Collective intelligence Relation & Communication
Context Crowdsourcing Collaboration Collective intelligence Relation & Communication About Twitter
About Twitter
About Twitter M ultimedia M essaging S ervice PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
About Twitter PR 人 @jerryeffect @sociallog @claire0312 Grouping Relation & Communication We love PR @ME TOO
Friends About Twitter News Promotion Information Friends News Promotion Information Information, come and find me PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT @R e T wit
About Twitter
Practice About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
Money Ability Humanity Trust Confidence About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
About Twitter He is my friend!! Advocacy Tone Down I don’t care~~!! Make a mistake PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
@DISCUSSION : SOCIAL MEDIA & PR Your comments RT @DISCUSSION : SOCIAL MEDIA & PR PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
P R PR can win when they emphasize relation!! PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
THANK YOU PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

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Social Media & Pr Seminar

  • 1. 2 0 1 0 0 1 2 6 seminar PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT Relation Context Social Network
  • 2. @JERRYEFFECT PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 3. R elation S ocial Media S NS C ontext “ 人” PR
  • 4. Information Relation Publishing Relation “ Information” (“Consumer” = “Producer”) S ocial N etworking S ervice About Social Media
  • 5. About Social Media
  • 6. Communication Flow About Social Media E-mail Cafe Messenger Closed Media Blog SNS Open Media C C C C C C C
  • 7. About Social Media Closed Media Open Media Communication Save Social Media Classification
  • 8. About Social Media Why ?? Web 2.0 Mobile 2.0 Information Service Network Service Collecting Connecting Main : Traditional Media Main : User
  • 9. Distribution “ 人” Information Build up trust More Fast More Easy About Social Media Closed Media Social Media
  • 10. About Social Media Company Brand Government YOU!!! Context Crowdsourcing Collaboration Collective intelligence Relation & Communication
  • 11. Context Crowdsourcing Collaboration Collective intelligence Relation & Communication About Twitter
  • 13. About Twitter M ultimedia M essaging S ervice PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 14. About Twitter PR 人 @jerryeffect @sociallog @claire0312 Grouping Relation & Communication We love PR @ME TOO
  • 15. Friends About Twitter News Promotion Information Friends News Promotion Information Information, come and find me PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 16. About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT @R e T wit
  • 18. Practice About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 19. Money Ability Humanity Trust Confidence About Twitter PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 20. About Twitter He is my friend!! Advocacy Tone Down I don’t care~~!! Make a mistake PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 21. @DISCUSSION : SOCIAL MEDIA & PR Your comments RT @DISCUSSION : SOCIAL MEDIA & PR PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 22. P R PR can win when they emphasize relation!! PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT
  • 23. THANK YOU PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT

Hinweis der Redaktion

  1. 금일 세미나 주제 설명
  2. 소셜미디어란 > 정보가 관계에 의해 퍼블리싱되며 , 소비자가 바로 생산자인 모든 매체
  3. 어떤 서비스냐가 중요한 것이 아니라 커뮤니케이션 방식의 진화가 핵심!!
  4. 상호작용 간극 사람들의 참여 정보유통이 쉬워지고 빠라졌으며 , 신뢰가 쌓이게 되었다 . 그간 극을 좁힌것은 사람이다 .
  5. 팔은 안으로 굽는다 . 옹호 톤다운