John David Son is the Chief Information Officer of the Marshall County School District. He graduated from Marshall County and received his bachelor's and master's degrees from Murray State University. Son has worked as a high school teacher for 1.5 years and has served as the CIO for 5 years and also worked as the Public Relations Director. The document discusses the district's use of technology and various communication platforms to share information with stakeholders. Challenges include balancing multiple media platforms while working with limited time and budget.

1. John David Son
Chief Information Officer
Marshall County School District
Marshall County School District

2. Biography
Graduate of Marshall County
ž Graduate of Marshall County
Bachelors / Masters from Murray State
ž Bachelors / Masters from Murray State
High School Teacher for 1.5 years
ž High School Teacher for 1.5 years
th
ž 5 year as CIO for the MCSD
st year as Public Relations Director
ž 1 year as Public Relations Director

3. Communication Plan
Make sure your district has a
ž Make sure your district has a
communication plan – – CDIP
What do you do in the event of an
ž What do you do in the event of an
emergency?
How do your key personnel
ž How do your key personnel
communicate during emergency?
Using all forms of media to
ž Using all forms of media to
communicate to the public

4. Technology 2 Transform PR
How has technology changed the way
ž How has technology changed the way
we communicate?
— Internet
— Email
— Text Messaging
— Instant Messaging
— Social Networking
○ Twitter
○ Facebook / Myspace
○ Blogs / Wikis

5. Technology 2 Transform PR
How has the Marshall County School
ž How has the Marshall County School
District utilized technology to
communicate with our stakeholders?

6. Technology 2 Transform PR
ž District News Email
ž District Website
Alert Now Notification System
ž Alert Now Notification System
ž MC Connection
Recruiting Commercial
ž Recruiting Commercial
ž SAVVY Newsletter
ž Blogs

7. Global Communication
2009 school year the
ž During the 2008­2009 school year the
MCSD has published media in the
following locations:
— You Tube
— Kentucky Teacher
Leading and Learning with Technology
— Leading and Learning with Technology
— Tech & Learning
Infinite Campus Quarterly
— Infinite Campus Quarterly

8. Challenges For A School District
ž Time factor
Multiple platforms of media in play
ž Multiple platforms of media in play
Traditional Methods (TV, Radio and Newspaper)
— Traditional Methods (TV, Radio and Newspaper)
Digital Methods (Email, Websites, Phones)
— Digital Methods (Email, Websites, Phones)
Global Methods (Blogs, Social Networking)
— Global Methods (Blogs, Social Networking)
ž Budget
ž Securing information

9. Challenges For Building Leaders
You are the PR Director for your school
ž You are the PR Director for your school
Share information with the district
ž Share information with the district
— Academic
— Extra Curricular
— Athletic
— PTO
ž Time
ž Money

10. Advice on Human Relations
The SIX most important words:
ž The SIX most important words:
I admit that I was wrong.
— I admit that I was wrong.
The FIVE most important words:
ž The FIVE most important words:
— You did a great job.
The FOUR most important words:
ž The FOUR most important words:
— What do you think?
The THREE most important words:
ž The THREE most important words:
— Could you, please?

11. Advice on Human Relations
The TWO most important words:
ž The TWO most important words:
— Thank you.
The MOST important word:
ž The MOST important word:
— We
The LEAST important word:
ž The LEAST important word:
— I
­Bill Marriott

12. Questions?
John David Son
Chief Information Officer
MCSD
270­527­8628
john.son@marshall.kyschools.us
http://cio­corner.blogspot.com
corner.blogspot.com