Confused by Twitter, or just want to improve on your current marketing campaign? Will Williamson shares his five best Twitter tips to help you get more out of those 140 characters.
2. Ifyou’ve just started
your social media
marketing campaign,
you might be feeling a
bit lost
Here are 5 easy ways
to start you off with
your Twitter marketing
3. Follow your competitors
and watch what they’re
doing.
Find the people that are
doing it well, and watch
what they’re doing, and
learn from it.
Take the time to really
understand their social
media strategy and
then you can start to
formulate your own.
4. Search out and follow
your customers, or
your potential
customers.
That might be people
of a certain age within
a certain location, or it
might be businesses
of a certain
type, again within a
certain location or a
certain sector.
5. So how do you find
them? Twitter has lots
of add-on tools that
you can use for these
purposes, for
example there’s a
service called
Twellow, which
enables you to search
for users that match
keyword and location
demographics
6. TweetDeck allows you to
monitor the conversations
on Twitter for certain
keywords, so if people are
talking about your
business or products then
you can be alerted and
are able to converse and
chat to these people.
An important part of using
Twitter is to make the
most of its ability to let
you monitor your
customers and your
potential customers.
7. Don’t talk about your
breakfast this
morning, don’t talk
about what’s frustrating
you the day. Give value
to the people that are
following you. Offer
them stuff that’s going
to be interesting to
them, or useful, or even
better, entertaining.
8. Twitter works best
when you’re using it on
a regular basis, posting
stuff and answering
questions and asking
questions. You don’t
have to let it consume
your day, but you can
do it with just five
minutes, three times a
day, for example. But it
must be regular.
9. Don’t sell to your
followers, don’t be
boring. Be yourself
and show your human
side, and you’ll get
better value from
what you’re doing
with Twitter.
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tips