JDA Software delivers the transformational technology, best practices and expertise that suppliers need to excel in today’s consumer-centric world. The JDA Collaborative Category Management solution suite empowers category management professionals to move from manually intensive tasks to offering proactive, analytics-driven insights that collaboratively grow category sales and margins for both suppliers and retailers. The JDA Collaborative Category Management suite enables you to: ◾ Achieve and exceed sales plans at the store level ◾ Satisfy customer shopping experiences with targeted assortments ◾ Maximize scale and planner productivity through automation ◾ Support execution and compliance with mobility The industry’s most widely used space and category management solutions, JDA’s Collaborative Category Management suite delivers end-to-end capabilities and the tools that suppliers need to connect the entire category management process, supporting all stages of category management. ◾Capture and manage high volumes of shopper data from various sources ◾Analyze data and generate insights about shopper behaviors at macro and local markets ◾Develop localized, actionable assortment plans based on the insights Leverage mobility to enable: ◾Collaboration on assortments and planograms for store-level execution ◾Performance monitoring and feedback with field merchandising team

1. Creating Profitable Localized
Assortments and Space Plans
JDA Collaborative Category Management

2. Current Consumer – Retail – Supplier
Dynamics Prove Problematic
Challenges and Opportunities

3. Copyright 2014 JDA Software Group, Inc. - CONFIDENTIAL
Sales Outlet Showroom Fulfillment Center
The Role of the Store in the Omni-
Channel Journey Continues to Expand
Specialty
And Performance Expectations of Trading Partners are Increasing
Shelf Productivity Promotion Inventory Management

4. Copyright 2014 JDA Software Group, Inc. - CONFIDENTIAL
• Resets are on the rise
• Thousands of POGs = 6 months to
produce
• Retail data is vast and plentiful
• Data volume is not manually consumable
• Ability to extract value from data is limited
Retailers Move to Localization:
Strain on Productivity / Precision

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What Value do Retailers Seek
from their Trading Partners?
• Happy Customers
• Category Growth
• Effective Local Assortments
• Shelf Productivity
• Store Compliance
• Value-Add Partnerships

6. Copyright 2014 JDA Software Group, Inc. - CONFIDENTIAL
Yet, Brand Loyalty and
Experiences on the Decline
2010 33%
Source: Deloitte
“Must Have” Brands
2012 29%
88%
Source: Deloitte
Move to Private Label?
27%
Moving Back to Brand?
15%
Source: IPG Media Labs
Store shopper satisfaction is declining
per year

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Manufacturers Turn to Choice:
SKU Counts are Increasing
Number of SKUs in
Grocery grew
50%
between 2003 and
2010.
Source: Food Marketing
Institute

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Category Managers Struggle to
“Do It All”
“My sales are flat, and I’m starting to
lose shelf space.”
“I can’t meet my reset deadlines.”
“Regardless of how many new people I
hire, there’s only so many
planograms I can produce.”
“My business plan isn’t convincing
without meaningful insights.”
“How can I demonstrate better value
to my retailer?”
“My sales are flat, and I’m starting to
lose shelf space.”
“I can’t meet my reset deadlines.”
“Regardless of how many new people I
hire, there’s only so many
planograms I can produce.”
“My business plan isn’t convincing
without meaningful insights.”
“How can I demonstrate better value
to my retailer?”

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Making the Category
Management Leap
Planogram
Development
Gut-Feel
Decisions
Fixed Resets
“Contributor”
Status
Dynamic
Adjustments
Proactive Insights
Analytics-Driven
Decisions
“Collaborator” /
“Trusted Advisor”
Laggard Leader

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• Aligned Business Goals
• Integrated and Automated
Tools
• Deep Analytics
• Reliable Performance
Measurement
• Interactive, Corporate-to-
Field Collaboration
What Do Category Managers
Need to Have?

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JDA Collaborative Category
Management
Creating Profitable Growth with Localized Assortments
Empowering category management professionals to move from
manually intensive tasks to proactive, analytics-driven insights that
grow category sales and margins for both suppliers and retailers
Mobility and Task
Management
Automation
and Workflow
Planogram Precision
& Volume
Consumer Insights
& Analytics
EXECUTION
Collaborative
Category
Management
PLANNING
EXECUTION
Access & Delivery
JDA Cloud
Business Agility
Sustainable ROI
Upgrade & Optimization
Process & People
Strategy and Process
Organizational Design
Change Leadership
Continuous Improvement
Assortment

12. JDA Collaborative Category Management
• Localizing Assortments and Plans
• Maximizing Sales and Optimizing Space
• Creating Trading Partner Value
• Driving Profit

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Problems Solved:
Insightful Assortments
Offers Aligned with Local Shopper Preferences
Improved Turns and Sales per Sq Ft.
Improved Customer Experience
Precise Space Allocation
AFTER JDA Collaborative
Category Management
Variety Mismatched w/ Local Preferences
Assortment Never Aligned with
Space Strategy
Plan Profitability Was Always
Questionable
One-Size-Fits-All Assortment
BEFORE JDA Collaborative
Category Management
Inventory Waste | Unfulfilled Shopping Higher Sell-Through | Winning Experiences
Experienced double-digit percent
sales increases

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Problems Solved:
Localization
Non-productive Space, Missed Sales
Category Manager Productivity Drain
Makeshift, In-Store Edits
Poor Compliance to Plan
Unsatisfied Shoppers
BEFORE JDA Collaborative
Category Management
Fitted to Local Store Fixture and Sales Goal
Increased Shelf Productivity
Higher Productivity by Automation
Better Compliance to Plan
Much Happier Shoppers
AFTER JDA Collaborative
Category Management
Limited Space Productivity | Store Strategy Misalignment Customer Satisfaction | Higher Sales Growth and Turns
Experienced 4pts of growth over
traditional cluster POG

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Problems Solved:
Mobility
Planograms Integrated with Task
Interactive Field Collaboration
Improved Compliance
Chain-wide Visibility
Mobile Execution
AFTER JDA Collaborative
Category Management
Unreliable Plan to Field Collaboration
Limited Visibility to Execution
Sporadic Compliance
Ad-Hoc Field Feedback
Reliance on Paper POGs
BEFORE JDA Collaborative
Category Management
Underutilized Space | Missed Opportunities | Bad Experiences Productivity | Maximized Revenue | Better Experiences

16. Copyright 2014 JDA Software Group, Inc. - CONFIDENTIAL
JDA Collaborative Category
Management Suite
Provides end-to-end category management capabilities delivering sales
growth through collaboration and planning, empowered with consumer
insights and advanced automation.
High Sales per Square Foot / Meter • Scalability through Automation
ONLY
“Better identification of
product assortment for each
point of sale has helped us
increase sales and customer
satisfaction.”
Roberto Franci
Chief Operating Officer,
Conad Del Tirreno

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Collaboration, alignment, visibility, monitoring
Increased consumer relevance (customer loyalty)
Supply chain efficiency and stock turn
A higher return on space
Business efficiency via reduction in operational costs
Increased sales and profitability
Overall improvement in bottom line contribution
JDA Localized Assortments
Optimal Utilization of Inventory & Space

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Collaborative Category Management
Consumer Insights & Analytics
Targeted Assortments
Localized Planogram
Automation & Workflow
Mobility & Task Management
ONLY
Precision • Monitoring • Growth
Happy Customers
Happy Retailers
Profitability

19. Copyright 2014 JDA Software Group, Inc. - CONFIDENTIAL
Guided by the Industry’s Most
Experienced Professionals
400+
1,300+
Retailers
Manufacturers
Image courtesy: alpha
300,000+Stores

20. Copyright 2014 JDA Software Group, Inc. - CONFIDENTIAL
http://www.jda.com/solutions/collaborative-category-
management/
Discover More about JDA
Collaborative Category Management