1. Opportunities for your
JCC in the Mobile
Revolution
Chris Strom, Director of New media & Social
Networking, JCC Association
Jeff Lewis, Founder and CEO, Guidebook
Alan Blank, Director of Marketing, Guidebook

2. Agenda
Who is using mobile?
‣ Statistics of adoption
‣ What are the characteristics of
successful mobile solutions?
What do JCC members want from a
mobile app?
What are the challenges in the mobile
realm, and how do you navigate

3. Why Mobile?
59% of JCC
members own 2011 smartphone
sales exceeded PC
smartphones sales (Gartner/IDC)
(JCC
Benchmarking
2011)
47% of smartphone
users search for
local business info
(JPMorgan)

4. State of Mobile
World and JCCs
22% of website
visitors to Barshop
JCC (San Antonio)
access it from
71% of visitors
who go to their
website click the
back button

5. Mobile Users Are...
Unforgiving
‣ 46% of users who had a poor
experience with your website on their
mobile device are unlikely ever to
return to website
Ready for Action
‣ 70% of all mobile searches result in

6. Mobile Devices are
Consumers’ Connectors

7. Mobile Devices are
Consumers’ Connectors

8. Mobile Apps that Can
Enhance JCCs Today
Square: Mobile Payments
Level-up: Customer loyalty &
payments
Facebook, Twitter, Foursquare:
Social Networking
Guidebook: Comprehensive Visitor/

9. Smartphone Adoption is
Growing
Young and middle-aged professionals
use smartphones
Pew Research Center
2011
100%
75%
No cell phone
50% Other cell phone
Smartphone
25%
0%
18-24 35-44 55-64

10. Understand Mobile
Behaviors
There are 2 main situations in which people
turn to mobile...
Urgent Tasks
Idle Time
‣ Find a business
‣ Catch up on News
‣ Look up contact
‣ Look for things to
information
do
‣ Take and share
‣ Check emails
pictures
‣ Play games

11. Agenda
Who is using mobile?
‣ Statistics of adoption
‣ What are the characteristics of
successful mobile solutions?
What do JCC members want from a
mobile app?
What are the challenges in the mobile
realm, and how do you navigate

12. Why Members Will Use It
Searchable
Up-to-date
Interactive
Always with you

13. Things You Can
Do
Think about how people will use it, not just
what information you want to include

14. Question: What
should we do this
Solution: Calendars of cultural
events
Lectures and
concerts
Jewish programs
Adult, youth, and
family activities
Purchase tickets

15. Question: Are there
any group exercise
classes today?
Solution: Fitness schedules
Class listings
with instructors
and descriptions
Pool, gym, and
other facilities
hours and

16. Question: How do I
make a service
appointment?
Solution: Listings of important
resources
Personal Training
Childcare
Massage

17. Question: How can I
interact with other
members and the JCC?
Solution: Interactive features and
social media
Twitter/Facebook
Photo and video
sharing
Feedback

18. Promote your
App!
Just because
you build it,
doesn’t mean OUR EVENT HAS
they will come GONE MOBILE!
Emails
Posters
Website Ads
Landing Pages

19. Agenda
Who is using mobile?
‣ Statistics of adoption
‣ What are the characteristics of
successful mobile solutions?
What do JCC members want from a
mobile app?
What are the challenges in the
mobile realm, and how do you

20. Considerations in
Mobile
Don’t fall into common traps!

21. Simplicity is Key
Do use for... Don’t use for...
Long forms
Discovery
Complicated browsing
Navigation
Hosting large amounts of
Organization
data
Quick social
Deep informational
interactions and
interactions
purchases

22. Keeping Information
Current work upfront - Set it
Do all of the
and forget it!
Start with the essentials
Have a detailed, realistic plan
for how content is kept
relevant
Enable users to easily give
you feedback and pay

23. iPhone and Android Own
the Market
Together, iOS and
9%
Android account for
14%
80% of mobile devices!
46%
Catering to them gives
30%
you the best chance for
high adoption rates.
Android iPhone
Blackberry Other

24. Native vs. Web-based
Apps
Characteristic Native Apps Mobile Web Apps
Requires Constant Internet No Yes
Cost Higher Lower
Interactive Yes No
Personalizable Yes No
Usable with all devices No Yes

25. Key Takeaways
Everyone is using mobile, especially at JCCs
Think about individual users and what
questions they might be asking while on the
go, as opposed to adding information for
information’s sake
Make sure that every piece of information in
your mobile app has a plan for timely updates
Promote your mobile app vigorously, and
then listen to the feedback that users give
you to make improvements

26. Thank you for
coming!
Chris Strom
JCC Association
(212) 786-5117
Alan Blank cstrom@jcca.org Jeffrey Lewis
Guidebook Guidebook
(650) 319-7233 (650) 319-7233
ablank@guidebook.com jlewis@guidebook.com