2. Insight
Report.
Entertainment.
November 2012
Welcome to Studio Output’s Entertainment
insight report, featuring the latest
innovations, trends and insights within
the entertainment sector. From content to
celebrities – and everything in between.
This edition takes a closer look at ‘second
screens’ and how tablets and laptops
are changing the way we watch TV,
personalised content and publishing is
helping to individualise content, content
producers are using multiple platforms like
never before and interactive hardware is
changing the way we engage with brands.
Bright ideas for inspiring brands.
3. Second screen.
The changing face of TV.
The past year has seen the birth of a number
of platforms that attempt to enhance TV
viewing, by integrating with social media.
It's about curating television to create a
very personal experience that interacts
with other digital media platforms.
Dijit’s Next Guide updates the antiquated
screen guide with an iPad app that offers
up-to-date information about both live
and streamed television. It is also hyper-
personalised, suggesting shows based
on your previous viewing decisions.
Zeebox is already a familiar app in this
field, but Sportstream in the US is a Streaming.
Interactive.
similar service that specifically caters
to sports viewers. It has chat streams,
Personal.
realtime score updates and the ability to
post through to Facebook and Twitter.
Next Guide by Dijit
http://www.dijit.com/
Sportstream
http://sportstream.com/
Zeebox
http://zeebox.com/uk/
Bright ideas for inspiring brands.
4. Personalised.
Individualising the web.
A consistent theme recently has been a focus
on the individual and user-specificity. Newz
Social and Scoop.it allow users to curate
their own personalised magazine, drawing
from mainstream media sources and social
streaming. They then allow you to share your
Potential.
magazine with your friends, pushing the
curated content back into the social sphere.
Moment.me users can create a
digital scrapbook, marking events Self-publish.
Opportunity.
through the instagrams, pins and
tweets which surrounded them.
Gameface.me is what we always wished
The Sims would be. It pulls from your
friends’ Facebook profile photos and
turns your gaming characters into little
models of your friends (or enemies).
Finally, Topshop continues to break the
catwalk/high street barrier, live streaming
their LFW show to their website where
shoppers could immediately buy the look or
research a model’s make-up.
Newz Social
http://www.newzsocial.com/
Scoop.it
www.scoop.it
Moment.me
www.moment.me
Game Face
www.gameface.me
Topshop
http://www.topshop.com
Bright ideas for inspiring brands.
5. Multi-platform.
New ways of interacting
with brands.
The ill-fated BBC Director General recently
commented that the amalgamation of
TV, online and radio creates “genuinely
digital content for the first time.”
This movement towards a connected digital
world can be seen in Apple’s decision
Connected.
to livestream their iTunes Festival. In
publicity for the event, they emphasised Streaming.
the ability to watch the festival “On your
computer”, “On your TV” or “On the go”. Portable.
Potentially changing the way TV is distributed
forever, US TV show Raising Hope aired
a new series on Twitter this month before
its release on national television. It was
available for a week on the show’s Twitter
page for keen viewers to track down.
Vimeo and cloud service Dropbox
have now made it possible for users
to add their Dropbox account on
Vimeo, increasing uploading ease.
iTunes Festival
http://www.itunesfestival.com/
Raising Hope
https://twitter.com/RaisingHopeFOX
Vimeo + Dropbox
https://vimeo.com/blog/post:518
Bright ideas for inspiring brands.
6. Interactive.
Hardware forcing content to evolve. Explore.
Touch.
Another innovation that emerged from
London Fashion Week this year comes in
Interact.
the form of the partnership between Diane
von Furstenberg and Google glasses. The
designer integrated the glasses into her
catwalk looks, as well as wearing them
herself. This allowed people at home to watch
the show both from the point of view of the
model as well as from the illustrious front row.
Berg’s beautiful film innovation Cinema
Glass is the first touchable movie.
Viewers can stop the footage and
interact with the objects on the screen-
zooming in or changing perspective.
If you've got tech-savvy youngsters at
home, you'll already know that children’s
book and short film The Fantastic
Flying Books of Mr Morris Lessmore
now has an iPad app, allowing children
to play games within the book and
explore different aspects of the story.
Cinema Glass
https://vimeo.com/38161223
Interactive Billboard
http://youtu.be/IelUfryoA2o
The Fantastic Flying Books of
Mr Morris Lessmore
http://morrislessmore.com/
Sesame Street
http://www.amazon.com/Kinect-Sesame-
Street-TV-Xbox-360/dp/B0050SW9OC
Bright ideas for inspiring brands.
7. Insight
Report.
Pod Takeover.
Visual trends
This month's takeover comes from Design Directors
Alun Edwards & Johanna Drewe, Digital Designer
Sam Quayle and Producer Kate Plummer, one of our
Pods here at Studio Output.
"We're thrilled to be working on big projects for
great clients, whilst expanding our team and skillset.
We've delivered digital and rich media campaigns,
rebranded a design classic superstore, won a couple
of awards and offered a warm welcome to new
designers, Sam Quayle and Sam Clarke."
Bright ideas for inspiring brands.
8. High value.
Polish 'til it sparkles.
Celebrate.
Getting the most from your subject!
With the introduction of HD and retina
Retina-ready.
displays, there is now the means to deliver
high-quality imagery onscreen. A cocktail
of the rendered 3D aesthetic, high-def
photography, with a dash of Photoshop
flare creates a super-real world that ramps
Maximum.
everything up to the maximum. High
definition, iconic gestures, real colours,
super detail, strong contrast, extra highlights,
depth to shadows – all to show off the subject
matter's highest qualities without flaws.
When you have access to an Olympic
champion you want to give them the visual
value they justly deserve. If promoting a
multi-billion pound sport you want as much
impact as possible. If it's the big TV event
of the week its about giving it the gloss
and glam it demands, while a high value
product needs to be broadcast as just that.
It's all about matching production
values with perceived value.
Apple iPod Ad
http://www.youtube.com/
watch?v=mrRHPf0_B3M
Rick Guest
http://bit.ly/SWnq61
X Factor
http://xfactor.itv.com/
Bright ideas for inspiring brands.
9. Painting with light.
Bright experiences.
Exploding onto the stage!
We've seen a riot of colour and light across
experiential events lately. Following the
visual treats of the Olympic opening and
closing ceremonies, the use of projected
and lit surfaces has crossed over into all
areas of entertainment. When looking for
that wow factor, nothing quite matches the
contrast between a dark space bursting into
life with moving light – painting a scene in
a sensory overload of colour and action.
It's a fabulous way of animating, and bringing
to life flat or inert surfaces. Full of fast
paced transitions or subtle shifts to set a
mood. It can be mysterious and suggestive,
defining space, objects and pace. As it is
only light, it is naturally transient, moving
and shifting, through states of colour and
electryfying otherwise dark spaces.
A theatre of RGB light, not only adding
to the performance but becoming
an awe-inspiring part of it.
McLaren P1 Launch
http://vimeo.com/49687707#
Louis Smith and Flavia Cacace
http://bit.ly/Xn6yZF
Unidisplay by Carsten Nicolai
http://bit.ly/R7gwan
Performance.
Silo 468 Helsinki Electrifying.
Transforming.
http://www.ldcol.com/
Bright ideas for inspiring brands.
10. Something from nothing.
Engage an audience.
Back to the old skool! We've seen a revival in the
use of animated Gifs as content for online use.
There's something eerily addictive, almost magical,
about watching these lo-fi grabs of animation,
mesmorised by the stuttering, looping content. Simple.
Once the vehicle of choice of the online
prankster, we've seen this cross back into use
Witty.
by quirky brands and major entertainment
channels, even playing a part in media plans Alive.
of the recent US presidential election.
It's a fascinating, engaging and witty method,
making interesting and 'living' content from a
selective amount of action. Not only about big
'fails', subtle use can bring to life otherwise static
imagery as seen on the District Clothing website,
with model blinks and active environments.
Explore the links below – there's a lot more to
come in developing this format of edgy content.
MTV VMA Gif Wall
http://www.mtv.com/ontv/vma/2012/gifwall.jhtml
Making of One Direction video
http://on.mtv.com/SbKNtF
District Clothing
http://www.districtclothing.com/look-book/
IWDRM
http://iwdrm.tumblr.com/
Mr Div
http://mrdiv.tumblr.com/
3D Gifs
http://ignacio-torres.com/projects/stellar/
The Power of Gifs
http://www.theatlantic.com/video/index/264466/
Bright ideas for inspiring brands.
11. If this has got you intrigued or
you'd like to see Studio Output’s
work for the entertainment sector,
please get in touch.
Sam Allen
Head of Business Development
+
44 (0)20 7239 9283
sam.a@studio-output.com
Studio Output / London Studio Output / North
Unit 4, The Piano Works 2 Broadway
117 Farringdon Road Lace Market
London EC1R 3BX Nottingham NG1 1PS
+
44 (0)20 7239 9270 +
44 (0)115 985 3444
london@studio-output.com north@studio-output.com
studio-output.com
