Find out how you can use professional printing techniques to market your business easier. Use posters, leaflets, flyers and business cards to promote your business.

1. PROMOTING YOUR
BUSINESS USING
PROFESSIONAL
BUSINESS PRINTING
Effective ways of promoting and
advertising your business through
professional business printing.

2. GETTING
STARTED
• Whether you’re setting up your business
or you’ve been operating for some time
now, you need to think about advertising
and promoting your business through the
use of printing services. Advertising your
business can increase revenue and footfall
to your business whatever it might be, the
key thing to remember is your audience.

3. DO YOUR RESEARCH
• It’s important to know who your audience are and what they’re
interested in. Do your research, are there any types of advertising that
immediately lend themselves to your audience and their interests?
WHO ARE YOUR COMPETITORS?
• Check out your competitors and how they advertise, does their business
have any gaps in the market in which you can fill and how can you go about
accomplishing this?
BUDGET PLANNING
• Set out a clear and practical plan about how your advertising campaign is
going to work and what kind of result you want to see from it. Even if you
don’t have the biggest budget in the world you don’t have to splash out on
billboards and television adverts, often the simplest types of advertising
are the most effective. With a clear and concise message and a good design
you can make a difference to your company by using business printing
services.

4. FLYERS
• Flyers are great for advertising your
business. You can stick all the
information you’ll need on your flyers
and leave them in popular local places
(your research will be key here) and
through doors so your customers can
find you and use your service.
INFORMATION TO BE PUT ON FLYERS
• Brief introduction to your business and
the service you provide
– Contact Information
– Email
– Phone number
– Logo and tag line
– Price of services and special offers

5. FLYERS VS. POSTERS
• Posters differ from flyers in certain ways. They are often larger and
contain less contact information. Flyers are more useful for picking up and
keeping hold off until you need to use the information contained on them.
Posters on the other hand are often large and can be tacked on walls in
order to bring attention to your business.
• Using posters as a form of advertisement allows you to be creative. If you
have a catchy slogan or tag line this is your chance to put it to use. The
more vibrant and eye catching your posters are the more likely it is that
you will be noticed and have your service used. Your posters don’t have to
be overly complicated; often the simplest of designs are the most
affective.
• Once again your research is important here. Are there similar businesses
to yours that also have posters? If so what do they look like and what
inspiration from them can you take to make your own poster? Place your
posters in town centers, coffee shops and popular places where you think
your customers might be in order to appeal to a wider audience.

6. BUSINESS CARDS
• If you want to look a little more professional ,
business cards are perfect for putting your
name out on the street. Business cards come in
all shapes, sizes and designs, so once again it’s
your chance to get creative and design a
business card as individual as your business is.
The better the design of your business card the
more likely it is that the person you give it to
will keep hold of it. Its always important to keep
a number of business cards on your person at all
times. You never know when you could meet a
potential customer or investor, so keep a couple
in your purse or wallet.

7. INFORMATION TO BE
PUT ON BUSINESS
CARDS
• Your name
• Company position
• Telephone
• Website address
• Email address
• Business address

8. BUSINESS CARD EXAMPLES

9. BROCHURES OR
BOOKLETS
• If you feel that you have too much information to be placed on a flyer or
poster you might want to think about producing a brochure or booklet. This
allows you to go into much more detail about the ins and outs of your
business and the services you wish to provide to the general public. You can
introduce yourself and your business to the local public and show them what
you can do for them.
• A brochure allows you to go into great detail about your business but you
shouldn’t get bogged down in the details of things. The customer isn’t
interested in how you got your business going and where you started out,
what they want is the best possible product for the best possible price. With
a booklet you can show exactly that. You can post photos of all your
products within the booklet so the customer can see exactly what they’re
getting for their money.

10. CONCLUSION
• It’s clear that advertising makes a huge difference to
businesses large and small. Whether you’re a
multibillion pound pharmaceutical company or a
local café, advertising is integral to the success of
your business.
• What’s important to get right is the style and tone of
your advertising campaign right and to place your
adverts in the right place in order to be picked up by
potential customers.
• Research is always key in getting this right first time,
be sure to know your market. Spend a few weeks
talking to customers and their buying habits and
scout out your competitors. Combine this research
with good design and you’ll be sure to increase your
revenue and the success of your business.