5. SERIES OF DESIGN DECISION Visual Design Element Visual Design Pattern Visual Design Arrangement Visual Element Verbal Element Realistic Analogic Organization Letter style Colour Capitals Number of style Size Spacing Add Appeals Surprise Texture Interaction Alignment Style Balance Shape Colour scheme Colour appeal Proximity Directionals Figure-ground contrast Consistency
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14. PROCESS OF VISUAL DESIGN Visual Design Element Visual Design Pattern Visual Design Arrangement Visual Element Verbal Element Realistic Analogic Organization Letter style Colour Capitals Number of style Size Spacing Add Appeals Surprise Texture Interaction Alignment Style Balance Shape Colour scheme Colour appeal Proximity Directionals Figure-ground contrast Consistency
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38. Complimentary colours : any two colours that lie directly opposite each other Analogous colours : colours that lie next to each other Complimentary and Analogous colours may form pleasing combinations when used together in a display The Colour Wheel
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