9Terrains' workshop in social media marketing for beginners developed especially for SCORE Austin, a nonprofit resource for entrepreneurs created by the Small Business Administration.

1. Social Media Jump School
New terrains for an age-old practice

2. Social media
drives traffic to
your website.
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It's the digital
street your
storefront is on.
Be a good
community
member just as
you are offline.

3. Your website's mission is to convert
interest into leads.
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What's your “call to action?”
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Do you have a lead generation form?
Online actions must have an offline
counterpart or nothing actually happens.
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Ex. Graubunden Tourism video:
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http://bit.ly/1hibmI9

4. How many of these do you recognize?
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LinkedIn
Facebook
FourSquare
Reddit
Prezi
Slideshare
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Pinterest
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Yelp
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Google+
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Etsy
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Tumblr
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Flickr
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Instagram
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Meetup
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Youtube
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Blogger
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Vimeo
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Quora
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Vine
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Quickmeme

5. ●
SMS list
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Ravelry
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BeerAdvocate
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Apps
Your industry may even have its own network.

6. I absolve you from guilt.

7. Small businesses can't be
everywhere. You must triage.
Go where your prospects
and partner are.

8. A “Good Post”
is different on each platform.
See http://bit.ly/1bnQWc4.

9. What do you say once you're out there?
Voice. Brand. Pre-sale.

10. Voice example:
Texas Medicaid Matters case study
video on 9terrains.co

11. Content creation tips
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Use Google image
search, click on “size”
and “large” under
“search tools.
GIFs
Blog sweet spot is
approximately 350 words.
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Ask yourself: who
would my company be
if it were a real
person? What would
he or she be
interested in?

12. How do you get followers?
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Earning email addresses
Tell customers how on
your materials, email
signature
Actively pitch
BE a good follower, a
good listener, a polite
person.

13. Let's talk about
YOUR mission and make a plan.

14. Ivy Le, Principal at 9T
Twitter: @UrbanHaiku and @9Terrains
Facebook: facebook.com/9terrains
Email: ivy@9terrains.co
Call: 512.693.7807
Links we referred to will be posted at bit.ly/SMJUMPSCHOOL