Presentation given during the Mobile Marketing Mix Conference organized on November 26th, 2013 in Warsaw, Poland

2. „The most riveting facet
of the mobile revolution
is not only what we’re
witnessing, it’s what
we’re missing in these
important times of
transformation.”
Brian Solis

6. 2013
is the year
of mobile!
….. again

13. Source: Deloitte

15. emerging generation!

16. digital natives!

17. Gen Next
Post-Millennials
Post-90s
Baby Boomers Gen X
1950
1960
Gen Y — Millennials
1970
1980
1990
Gen Z
2000
2010

24. technologies fade,
people rise

31. X
mobile =

34. Mobile is linked to devices
Mobility changes with context as cultures
incorporate mobile technologies differently

36. Behavior

37. long ago, people danced at concerts ...
today they video, click, share, tweet …
Source: KPCB

39. behavior approach
vs.
channel approach

42. „Mobile is the next frontier for
marketing. The potential of mobile
marketing is huge — location-specific,
time-based, highly personalized
messaging. It has the potential to offer
real utility to consumers.
But the current state seems more
geared to interrupt than create value.”
Tom Fishburne

50. Domino’s GPS Delivery App

52. Missing Children

55. Ivan Hernandez
Digital Strategy and Development
@IvanHernandez_
ivanhernandezonline.wordpress.com
thedigitalloop.co
walk.pl