Libros que deberías leer de marketing

1. BIBLIOGRAFÍA
MARKETING DIGITAL
Lic. Ivan Aliendre Gallardo

2. Bases del Marketing Digital

3. SOCIAL MEDIA IN CONTEXT
Enchantment: The Art
of Changing
Hearts, Minds, and
Actions by Guy
Kawasaki
The Thank You
Economy by Gary
Vaynerchuk
The NOW Revolution: 7
Shifts to Make Your
Business Faster, Smarter
and More Social by Jay
Baer and Amber
Naslund
The End of Business As Usual:
Rewire the Way You Work to
Succeed in the Consumer
Revolution by Brian Solis

4. SOCIAL MEDIA IN CONTEXT
The New Rules of
Marketing & PR: How to
Use Social Media, Online
Video, Mobile
Applications, Blogs, News
Releases, and Viral
Marketing to Reach Buyers
Directly By David Meerman
Scott
Youtility: Why Smart
Marketing Is about Help
Not Hype By Jay Baer
Engage!: The Complete
Guide for Brands and
Businesses to
Build, Cultivate, and
Measure Success in the
New Web By Brian Solis
500 Social Media
Marketing Tips: Essential
Advice, Hints and
Strategy for Business:
Facebook, Twitter, Pinter
est, Google+, YouTube, In
stagram, LinkedIn, and
More! By Andrew
Macarthy

5. SOCIAL MARKETING
Likeable Social Media: How to
Delight Your
Customers, Create an
Irresistible Brand, and Be
Generally Amazing on
Facebook (And Other Social
Networks) by Dave Kerpen
No Bullshit Social Media:
The All-Business, No-Hype
Guide to Social Media
Marketing by Jason Falls
and Erik Deckers
The New Relationship
Marketing: How to Build a
Large, Loyal, Profitable
Network Using the Social
Web by Mari Smith
Social BOOM!: How to
Master Business Social
Media to Brand
Yourself by Jeffrey
Gitomer

6. SOCIAL MARKETING
Marketing 3.0: From
Products to Customers
to the Human Spirit
By Philip Kotler
Understanding
Digital Marketing:
Marketing
Strategies for
Engaging the Digital
Generation By
Damian Ryan &
Calvin Jones
The Art of Social Media
Listening: How to Use
Social Media Listening to
Build and Manage Your
Facebook, Twitter and
Pinterest Pages By
Jennifer Finke
Inbound Marketing:
Get Found Using
Google, Social
Media, and Blogs
(New Rules Social
Media Series) By
Brian Halligan &
Dharmesh Shah

7. CONTENT MARKETING
Get Content Get
Customers: Turn
Prospects into Buyers with
Content Marketing By Joe
Pulizzi and Newt Barret
Content Marketing: Think
Like a Publisher - How to
Use Content to Market
Online and in Social Media
(Que Biz-Tech) By Rebeca
Lieb
Managing Content
Marketing: The Real-
World Guide to
Creating Passionate
Customers to Your
Brand by Robert Rose
and Joe Pulizzi
Accelerate!: Move
Your Business Forward
Through the
Convergence of
Search, Social &
Content Marketing by
Arnie Kuenn

8. The Executive’s Guide
to Enterprise Social
Media Strategy: How
Social Networks Are
Radically Transforming
Your Business by Mike
Barlow and David B.
Thomas
Smart
Business, Social
Business: a Playbook
for Social Media in
your Organization by
Michael Brito
The Social Organization:
How to Use Social
Media to Tap the
Collective Genius of
Your Customers and
Employees by Anthony
J. Bradley
The Social Media
Management Handbook:
Everything You Need to
Know to Get Social Media
Working in your Business
by Nick Smith, Robert
Wollan with Catherine
Zhou
SOCIAL MEDIA FOR MANAGEMENT

9. FIDELIZACIÓN
Customer Loyalty:
How to Earn It, How
to Keep It By Jill
Griffin
Measuring Customer
Satisfaction and
Loyalty, Third Edition:
Survey
Design, Use, and
Statistical Analysis
Methods By Bob E
Hayes
Improving Customer
Satisfaction, Loyalty, and
Profit : An Integrated
Measurement and
Management System By
Michael D. Johnson
Improving Your Measurement
of Customer Satisfaction: A
Guide to
Creating, Conducting, Analyzin
g, and Reporting Customer
Satisfaction Measurement
Programs By Terry G. Vavra

10. SOCIAL B2B, CRM, METRICAS
Social Marketing to the
Business Customer: Listen
to Your B2B
Market, Generate Major
Account Leads, and Build
Client Relationships by
Paul Gillin and Eric
Schwartzman
The Social Customer:
How Brands Can Use
Social CRM to Acquire,
Monetize, and Retain
Fans, Friends, and
Followers by Adam
Metz
Social Media ROI:
Managing and Measuring
Social Media Efforts in
Your Organization by
Olivier Blanchard
Measure What Matters:
Online Tools for
Understanding
Customers, Social
Media, Engagement, and
Key Relationships by Katie
Delahaye Paine

11. ¡Gracias!
11
Lic. Ivan Aliendre Gallardo
@IvanAliendre
ar.linkedin.com/in/ivanaliendre/
ialiendre@gmail.com
pinterest.com/ivanaliendre